9 07, 2014

5 ways to ensure your website visitors return

By |July 9th, 2014|Content Writing, On Page Optimisation|Comments Off on 5 ways to ensure your website visitors return

In this day and age it is imperative that you have a website to run alongside your business because more and more people are turning to the Internet when they are in need of products or services. Heck some businesses run solely off a website. In the interest of running a profitable, growing business, it is crucial to take advantage of the opportunities that are available online. In fact, it [...]

9 07, 2014

Differences between SEO and SMO in today’s world

By |July 9th, 2014|Search Engine Optimisation (seo), Social Media|Comments Off on Differences between SEO and SMO in today’s world

Search Engine Optimisation, SEO, and Social Media Optimisation, SMO, are two very heavily used terms in the online realm. Both things are implemented with the objective of increasing awareness of a brand or business and driving traffic to its online profiles. SEO derives this traffic from search engines while SMO derives this traffic from social media pages. While both SEO and SMO have the same objective, they utilise different tactics. [...]