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17 09, 2015

Things to Know about the Google "Phantom" Scaring Away Your SEO

By |September 17th, 2015|Google Algorithm Update|Comments Off on Things to Know about the Google "Phantom" Scaring Away Your SEO

As we mentioned earlier on the year, Google algorithms experienced a change in April which vastly affected websites that did not have a mobile responsive design. As always, such changes are made in order to create a more user friendly experience for all of those who frequent Google in order to search for their enquiries. In addition to affecting mobile responsive websites, there were other changes made by Google which [...]

8 09, 2015

Combining Conversion Rate Optimisation and SEO: The Why & the How.

By |September 8th, 2015|Content Writing, Search Engine Optimisation (seo)|Comments Off on Combining Conversion Rate Optimisation and SEO: The Why & the How.

Many online marketing companies get into the debate about which strategy is better to improve online conversion rates: old school search engine optimisation (SEO) or highly adaptable conversion rate optimisation (CRO)? The fact is both strategies are essentially the same in they increase conversions, albeit in different ways. The aim of CRO is to increase the number of online visitors into becoming paying customers. SEO is used to achieve high [...]