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27 02, 2017

What Is Considered Black Hat SEO – And Why Google Hates It

By |February 27th, 2017|Link Building, Search Engine Optimisation (seo)|1 Comment

If you know anything about digital content, you have probably heard the term “Blackhat SEO” thrown around a time or two. You know it’s meant to be important (or people wouldn't talk about it so much) but do you fully understand what it means? Well, let’s start by breaking down the literal meaning of the term. When you hear the word “black”, it often refers to something illicit (like blackmail, [...]

24 02, 2017

How To Optimise Your E-Commerce Website Using SEO

By |February 24th, 2017|Content Writing, On Page Optimisation, Search Engine Optimisation (seo)|0 Comments

When you are running an e-commerce website all you want is for your website to generate revenue for you. How do you make that possible? The most effective way to achieve this is to employ search engine optimisation to your advantage and have a strategy around it. What would optimising your e-commerce website with SEO do for you? It will enable the search engine spiders to find your website and [...]

22 02, 2017

How Google Works For Your Melbourne Business

By |February 22nd, 2017|Google Adwords, Google Algorithm Update, Search Engine Optimisation (seo)|0 Comments

Google is the undoubted king in the realm of search engines and the wonders it can do for businesses are second to none. That is why it is important to make sure that you get Google to work for your business instead of the other way around. You have to look to maximising the potential of your website's by following along with what Google wants and then push its limits. [...]

20 02, 2017

Tips For Improving Your Google Plus With SEO

By |February 20th, 2017|Search Engine Optimisation (seo), Social Media|0 Comments

While most people confuse the relationship between Google+ (or Google Plus, as some call it) and SEO, it is now a recorded stance that improving your Google Plus can get you better SEO results. Therefore it is all the more important to follow what the experts have to say on improving Google Plus: Get more followers with G+ by linking keywords to your profile. You may want to consider adding a [...]

17 02, 2017

The Best Facets Of SEO To Maximise For Your Campaign

By |February 17th, 2017|Content Writing, Link Building, On Page Optimisation, Search Engine Optimisation (seo)|0 Comments

When it comes to SEO, it is important to understand how it works and how it can work for your Melbourne business. An SEO campaign is basically a combination of the following analysis that is conducted in order to achieve higher search results rankings on popular search engines: Analysis of data Analysis of consumer trends Analysis of search engine behaviour Analysis of the competition Whilst there could be a thousand ways [...]

15 02, 2017

SEO & Your Mobile Phone: Why They Need To Work Together

By |February 15th, 2017|Search Engine Optimisation (seo)|0 Comments

It is not secret to anyone that the use of mobile phones has increased over the years and this will continue to increase with each passing day, universally. Online market trends and customer infographics have revealed that an aggregate of 77% of consumers used their mobile phone to search for their intended purchase and end up buying through mobile websites. Keep reading below to see how mobile phones hold so much [...]

14 02, 2017

E-Commerce: What It Stand For & How Helps Your Melbourne Business

By |February 14th, 2017|Search Engine Optimisation (seo)|0 Comments

E-commerce or ‘electronic commerce’ has spontaneously become the buzz word in the retail world as it provides a virtual marketplace for buyers and sellers from the comfort of their home and office.  So how does this important change the way Melbourne businesses work online?  E-commerce is basically the mechanism whereby sale and purchase can take place on the internet using e-payment channels. Melbourne businesses, large and small, are now benefitting from [...]

9 02, 2017

The Key Digital Marketing Techniques For Your Local Business

By |February 9th, 2017|Content Writing, Google Adwords, Google Maps, Search Engine Optimisation (seo), Social Media|0 Comments

It is not secret to anyone these days that the digital marketing is a crucial part of a business’s overall marketing strategy. In today’s economy, local business needs to have digital marketing strategies if they are to be successful. Local businesses should follow a comprehensive search strategy for increasing customer traffic and maximising a higher ROI. The digital marketing techniques for small businesses can broadly be categorised into the following [...]