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27 09, 2017

AI is Changing the SEO Game – Should You Be Wary?

By |September 27th, 2017|Uncategorized|0 Comments

Artificial intelligence is an inevitable concept. As technology rapidly evolves, we are becoming more and more reliant on computer-spawned innovation as a convenient and efficient alternative to human labour. “AI” is a blanket term that actually covers many types of technology, from self-driving cars to personal assistants like Alexa to online customer support systems. And now, the topic is on the lips of every person working in Internet-based fields, [...]

19 09, 2017

Why Short Form Videos are the Next Big Thing in Digital Marketing

By |September 19th, 2017|Digital Marketing|0 Comments

We are living in a world of content saturation, where an abundance of media and information are constantly available at our fingertips. Digital consumers want content quickly, they want it frequently, and– most importantly– they want it to be engaging. (If it’s not, you can bet your last dollar that it won’t garner the attention you’re after.) But not all is lost, because there’s a way to create digital material [...]

11 09, 2017

Experiencing high bounce rates? How Bucket Brigades can help.

By |September 11th, 2017|On Page Optimisation|0 Comments

We all want to increase our web traffic. The more visitors we get on our site, the broader our reach becomes. But simply collecting pageviews is not the end-all-be-all. What you should be aiming for is a combination of a) unique page visitors and b) time spent on the site. In lay terms, that means keeping people interested. Get them to hang around for a while, read your content, check [...]

6 09, 2017

How to optimise your website for LSI searches.

By |September 6th, 2017|On Page Optimisation, Search Engine Optimisation (seo)|1 Comment

Once upon a time, keywords were the only searchable indicator of whether a particular topic was trending. But technology has advanced quickly in recent years. And now, searching for specific subject matter is easier than ever. We can thank Latent Semantic Indexing (LSI) for the sudden ease in content analysis. This technique uses mathematical algorithms to determine whether a body of work contains not only keywords, but any related phrase [...]