If you want to grow your business, Google Maps is one of the best tools on the market.
When searching for businesses, consumers use mapping products 44% of the time. On average, 41% of these place searches result in an on-site visit. Ipsos study. So take advantage of all the customer traffic the platform. On top of that, a majority of the functionality is free to use, so it won’t hurt your budget. Here are our 5 top tips.
1. Claim and complete your listing
The first step to dominating your local SEO is to register your Google My Business. It’s free, just go to
Register your business. Google will send you a letter with a security code in the mail to confirm your location. Alternatively, they could robo-call your business with the security code.
Then you need to complete your listing. Checking the following information about your business is on your list and correct.
- Name of Business
- Phone Number
- Trading Hours
- Category (For example, Butcher, Baker, Candlestick maker)
Have a look at a before and after example of listing we completed.
Which of these places would you rather visit?
2. Turn snapshots into sales.
Draw in new customers with amazing photos of your products or services. Pictures show what’s special about your business, and you can add as many as you like. We’d recommend adding some photo of people enjoying your product / service, as they are very popular.
Remember, Listings with photos and a virtual tour are twice as likely to generate interest.
3. Look after your NAP!
Make your NAP
- Phone number
Is consistent across all your digital presences.
This is how Google identifies that different properties are talking about your site, and in turn how it decides to rank it. It is imperative that these be as consistent as possible.
For example, our NAP is:
Search Marketing Group
124/87 Turner St, Port Melbourne VIC 3207
1800 732 724
You need to make sure your NAP is the same on all websites and directory listings. Think Facebook, Google, Instagram, Yellow Pages, White Pages, True Local, Zomato, Houzz, etc. All these NAPs out there on different platforms will increase your local SEO.
Run A Free Local SEO Audit
4. Respond to your reviews
When it comes to local SEO, the quality and quantity of reviews on Google is one of the most important ranking factors. When a person scans the search results for a local product or service in Google, the business listings that include reviews present greater credibility and receive many more clicks. What business would you rather click on, a 1 star or a 5 star?
If you implement a process of asking all your satisfied customers to leave a review of your business on Google Maps, this can really improve your digital reputation.
Don’t be afraid of bad reviews either. Try to respond to them as quickly as possible, and be polite to them even if their review is rude. Other potential customers want to do business with brands who care about their customers. Showing that you care and trying to resolve these customer’s issues demonstrates your professional approach to customer service.
Bonus tip: Download the app
You can now edit most elements of your Google Maps listing in the palm of your hand. The app is free to download in the App Store and Google Play. The app makes it easy to see business insights about your location at a glance. You can also take photos with your phone and quickly upload to Google Map and share it with your audience.
Download the Google My Business app.
5. Accessibility options
Let your customer know that you are/are not an accessible venue.
Common accessibility attributes include: Wheelchair accessible car park, Wheelchair accessible entrance, Wheelchair accessible toilet and more
Australia has an ageing population, so accessibility isn’t already an issue for your premises, it soon might be. Simply log in to Google My Business, go to the “Info “ tab of your business and edit the accessibility options.
There is nothing worse than watching large potential bookings roll to your competitors because you didn’t communicate your accessibility status, so update it today.
There are 5 of our top secrets! I know they will help your business thrive. If you need any more advice for marketing your business, get in touch with us today.