Keyword researching is one of the most powerful tools in the SEO Melbourne world. Using the right kind of keyword, that is related to your web content, is highly crucial to get as much online traffic to your website, as possible.
What is a Keyword?
A keyword is basically a simple word or a phrase that acts as a key on the internet, allowing potential consumers to unlock and visit your website or blog. There are two main types of keywords in the SEO Universe.
- Short Tail Keywords: Short tail keywords are basically keywords based on one or two words. They target a bigger sphere of the audience. For example, a keyword like ‘cell phones’, would direct you to websites that either sell or review cell phones, and you will have to search the entire website to access your area of interest.
- Long Tail Keywords: Long tail keywords are three or four-word keywords, almost similar to a phrase, that are entered into the search engine to look for a specific niche. For example, a long tail keyword like ‘price of Samsung S7 cell phone’, will provide you access to specific webpages that sell this particular cell phone.
If you wish to know the undisclosed rules of Keyword hunting, then follow these simple tips to get higher SEO Melbourne rankings for your website!
- Find Your Niche:
The first and foremost rule for Search Engine Optimisation is to know your calling. What does your website deal in? What is your targeted audience? How do you want to display your products and content? These questions need to be answered first before you go on a keyword witch-hunt. You need to be able to identify your potential audience and think like them.
- Capitalise on Keyword Research Tools:
There are a tonne of Keyword Research tools available online to help you search for that genuinely perfect keyword. Try using Google’s Keyword Tool to get a head start on your SEO Melbourne strategy. Think of Google’s keyword tool as a search engine itself. You type in your product or service and the type of your website and run the tool. It will show results related to which keywords are used the most, which keywords attract the most audience, and which keywords are searched the most on a monthly basis.
- Opt for Long Tail Keywords:
As mentioned above, long tail keywords are much better to use than Short tail ones. It is advised to use long tail keywords as they are supposed to narrow the search results of consumers to the specific sites or webpages that they are looking for. If your niche falls within this long tail keyword search, then consumers will find their way to your website conveniently. It is better to use the keyword SEO in Melbourne than just using SEO. People living in Melbourne who wish to know more about SEO will find your website in the search engine results.
- Comb for Competition:
There are tons of other websites that are providing services that are similar to yours. They are hunting keywords and incorporating it into their content as well, so this creates a competition between your website and theirs. The most used and highest ranking keywords may not be the right choice to make, as this strategy will be followed by already high ranking websites. Instead, search for low competition keywords suggested by your keyword research tool, and choose a mix of high ranking and and low competition keywords to be integrated into your web content.
- Keep Your Content Trendy:
With Google’s new strategy to maintain high SEO ranking, you need to keep updating and producing fresh content on your webpage. Keep up to date by using new keywords that are relevant to your niche. Use Google trends to get access to what keywords are being used by your potential consumers, and then infuse these keywords in your fresh content.
Keyword Searching can be challenging, but if you have got the right SEO tools and technique at your disposal, then ruling the Search Engine Results in Melbourne can be aa piece of cake!