There are a lot of factors that go into the making of your brand. Every decision you make will determine the impression your brand makes on customers. That’s why we’re here to help you make the important decisions regarding your font. Below, you can read all about what font says about your brand. This will help you determine which ones you might want to lean toward when choosing your printed [...]
Digital marketing agencies are not just there to handle those daily online marketing tasks off your hands. These companies contribute to your business in several different ways such as brand recognition, product recognition, improve website ranking, improved website appeal, and more. One of the biggest benefits of using a marketing agency is so they can increase your sales. Here is how marketing agencies help increase sales for your company. Search [...]
Social media has taken the world by storm. With millions of people signed up for websites like Facebook and Instagram, you might be wondering how social media marketing will affect your brand or business. Below, we’ve written everything you need to know about social media marketing. Social Media Marketing and Your Business Social media marketing can have significant impacts on your business. There’s a number of reasons for this - [...]
There are multiple factors that go into marketing. We might not realise it, but anything from the font to the colour of the ad has an impact on whether we decide to buy a product or sign on with a company. If you’re wondering about the effects of font in marketing, you’ve come to the right place. In our guide, you’ll see everything you need to know about font. What [...]
While Twitter isn’t as heavily used as Facebook or Instagram, you should still focus on using Twitter to market your business. With 336 million monthly active users, there certainly are plenty of prospective customers to be reached. The main reason you should be using Twitter to market your business is the fantastic Twitter list function. What is a Twitter List? A Twitter list is a grouping of multiple twitter accounts [...]
Hi! I’m Max, the new Marketing Manager at Search Marketing Group. Here are some reflections and insights for my first week on the job. My first day was quite exciting, getting to meet the team and trying to remember everyone's names. It was really nice to see my new desk setup, as they had put a special effort into it. The desk had company pens, power bank, business card and [...]
More and more, people are turning toward SEO to help optimize their websites and content in search engines. Still, there are many who don’t know how to conduct research to find the right SEO keywords; after all, there are so many resources and fraudulent tools. Make a List Before you do anything else, make sure you make a list. This list will include any important topics that you think could be [...]
In order to effectively market your business online, you do need to understand the differences between online used terms and methods. When it comes to search marketing the term ‘keywords’ is much more commonly used than the term ‘search queries’ and plenty of people make a big mistake by thinking that keywords are just a different term for search queries. These search methods are not the same in the least. [...]
