One of the most compelling resources you can utilise to get attention to your website is SEO.One of the most compelling resources you can utilise to get attention to your website is SEO. Search engine optimisation harnesses the power of resources like Google and gets your business found on the web. If you want your website to rank you at the top of searches related to your niche, you're going [...]

Website Content is Crucial If you’re like most people, then you’ve probably heard the saying, “content is king.” This saying stands true because what’s on your website matters. It matters for your SEO purposes and your website user experience. If it’s not user-friendly, you’ll lose website visitors almost instantly, and if it’s not Google friendly, it will damage your SEO. These days, there are three significant expectations for any successful [...]

If you're like most people, then you probably use Facebook. With more than 2.07 billion monthly active users, Facebook is, without a doubt, one of the most influential social platforms. Which means it's also one of the best marketing platforms for businesses. The platform is fantastic for creating brand awareness, engaging with customers and giving the world a much better idea of your business. All social media, especially Facebook, is [...]

If you’re like most people, then you’re on one or several social media platforms. And, several times throughout the day. Hundreds of millions of people are active users of Facebook, Instagram and more. So, here’s how social media marketing will affect your business. Social media marketing has significant impacts on your business. There are several reasons for this – most importantly, it allows e-commerce owners to have access to the [...]

And how it can propel your business. The first matter to understand is today, social media is as essential as your website, and in many cases, much more so. If someone hears about a service, product or person and wants to know more, people generally now turn first to social media sites. This search is a crucial stage of building trust and likeability in today's competitive industries. Which means what's [...]

Link building is essential if you want to build a long-lasting and robust SEO campaign. Unfortunately, many people do not see it as a necessary factor in their strategy. Which means you'll gain a competitive advantage if you do it for your business. As experienced professionals at Search Marketing Group, we believe in using link building to help SEO campaigns. The benefits are evident and essential, including: Establishing your [...]

If you're like most Australians, then you look for all your information on a website. Which means businesses consider their website to be the first point of contact and vital to their business, sales and marketing. A website creates the first impression on visitors which means it's crucial for any business regardless of the industry. The appearance, functionality and the content of your website directly represent your brand image. Therefore, [...]