About admin

This author has not yet filled in any details.
So far admin has created 111 blog entries.
8 01, 2018

Top SEO Trends for 2018

By |January 8th, 2018|Uncategorized|0 Comments

The world of Search Engine Optimisation (or SEO as you may know it) is fast-moving and constantly shifting thanks to new technological advancement. Computers are getting faster by the second, innovation is reaching new heights, and consumer expectations are higher than ever. This is why it’s so important for your business to take advantage of proper SEO strategies; this is what will allow you to stay on top of your [...]

14 12, 2017

How to Clean Up Your SEO Strategy & Start Ranking

By |December 14th, 2017|Uncategorized|0 Comments

SEO is what we live and breathe here at Search Marketing Group, but for the average business owner (who don’t work in a tech-related field), SEO jargon can easily go in one ear and out the other. That doesn’t mean you don’t care– of course you do! You want your business to thrive both on and offline. But a limited exposure to search engine optimisation coupled with limited time to learn [...]

15 11, 2017

The What & Why of Conversational Writing Style

By |November 15th, 2017|Content Writing, Email Marketing, SEO, Social Media|0 Comments

Once upon a time, websites heralded professionality by way of an unbiased opinion, neutral tone, passive voice... (Yawn.) Blogs and diaries were for a more personal style of writing– one speaking directly to the reader and written directly from the perspective of the writer. These platforms also allowed for personal anecdotes that more serious forums never would. But as time has gone on and platforms have merged and transcended, all [...]

19 10, 2017

15 Easy Steps To Improve Your SEO In 30 Days

By |October 19th, 2017|Digital Marketing, Google, On Page Optimisation, Search Engine Optimisation, SEO|0 Comments

When it comes to implementing an SEO strategy for your website things can get a little tricky, especially when you need to take into account the ever-changing algorithms and benchmarks that are set by search engines.   Whilst we understand it can be tempting to implement a range of "quick fixes" to get your page ranking, it's also vital that you plan a strategy that continues to work over time. [...]

11 10, 2017

Navigating Call-Out Culture in the Digital Sphere

By |October 11th, 2017|Digital Marketing|0 Comments

Melbourne, in many pockets, is a bubble of leftism, with some level of political correctness and social awareness commonplace amongst even more conservative circles. With the increasing presence of digital information in our lives, this phenomenon is growing across all communities, large and small, across all points of political ideology. We all suddenly have access to resources, with the ability to quickly and easily educate ourselves and others on all [...]

27 09, 2017

AI is Changing the SEO Game – Should You Be Wary?

By |September 27th, 2017|SEO|0 Comments

Artificial intelligence is an inevitable concept. As technology rapidly evolves, we are becoming more and more reliant on computer-spawned innovation as a convenient and efficient alternative to human labour. “AI” is a blanket term that actually covers many types of technology, from self-driving cars to personal assistants like Alexa to online customer support systems. And now, the topic is on the lips of every person working in Internet-based fields, [...]

19 09, 2017

Why Short Form Videos are the Next Big Thing in Digital Marketing

By |September 19th, 2017|Digital Marketing|0 Comments

We are living in a world of content saturation, where an abundance of media and information are constantly available at our fingertips. Digital consumers want content quickly, they want it frequently, and– most importantly– they want it to be engaging. (If it’s not, you can bet your last dollar that it won’t garner the attention you’re after.) But not all is lost, because there’s a way to create digital material [...]

11 09, 2017

Experiencing high bounce rates? How Bucket Brigades can help.

By |September 11th, 2017|On Page Optimisation, SEO|0 Comments

We all want to increase our web traffic. The more visitors we get on our site, the broader our reach becomes. But simply collecting pageviews is not the end-all-be-all. What you should be aiming for is a combination of a) unique page visitors and b) time spent on the site. In lay terms, that means keeping people interested. Get them to hang around for a while, read your content, check [...]

6 09, 2017

How to optimise your website for LSI searches.

By |September 6th, 2017|On Page Optimisation, Search Engine Optimisation|1 Comment

Once upon a time, keywords were the only searchable indicator of whether a particular topic was trending. But technology has advanced quickly in recent years. And now, searching for specific subject matter is easier than ever. We can thank Latent Semantic Indexing (LSI) for the sudden ease in content analysis. This technique uses mathematical algorithms to determine whether a body of work contains not only keywords, but any related phrase [...]

24 08, 2017

How To Create Landing Pages – That Convert

By |August 24th, 2017|Content Writing, Website Design|0 Comments

Having a great landing page that converts isn’t as easy as you think. It requires a certain amount of planning and creative execution. Now, we covered the fundamentals of creating the framework for building a landing page, but we haven’t discussed what happens when the page is up and ready. Here is what you should do to make a successful converting landing page: Make It Easy To Convert With A [...]

16 08, 2017

How To Create Landing Pages – The Questions To Ask

By |August 16th, 2017|Content Writing, On Page Optimisation, SEO|0 Comments

Many people think that a landing page is a simple creation; made on the spot without any thought-process. That’s the furthest thing from the truth. There are landing pages, and there are landing pages that convert. There is a substantial difference. Getting your audience to visit your poorly made and constructed landing page can completely turn them off your business. Getting your audience to visit your high-quality landing page and [...]

5 08, 2017

How To Test A Website’ Speed & How To Improve It

By |August 5th, 2017|Website Design|0 Comments

An unbelievable number of websites available on the internet today with the number closer to more than one billion. So, if you have a website and wish to stay alive in this massive competition, you should definitely have it in optimal condition. One of the most important aspects a website should have is speed. A lagging website will easily be rejected by the visitors, which makes the testing and the [...]

26 07, 2017

Why It Is Important To Have More Content On Your Website

By |July 26th, 2017|Content Writing, Website Design|0 Comments

  These days, there are three major expectations for any successful website: being simple, sleek and highly responsive. In a way, lightweight websites are an excellent choice for mastering this combination. The vast majority of people in Australia access the Internet on their mobile devices, and therefore websites must be less complicated to suit. However, prioritising simplicity shouldn’t be a reason to forget the importance of quality content on your [...]

17 07, 2017

What Is Growth Hacking – The Tips & Techniques To Get It Down

By |July 17th, 2017|Digital Marketing|0 Comments

The term growth hacking is widely used today in the field of internet marketing. Growth hacking is the process of using the essentials of marketing and market research together with latest technological trends in order to provide practically acceptable marketing solutions. Some would say that growth hacking is what internet marketers do every day. In fact, the ultimate intention of internet marketers is to address the maximum number of potential [...]

13 07, 2017

What Is Marketing Automation – And How It Will Help Your Business

By |July 13th, 2017|Digital Marketing|0 Comments

Marketing automation is the process of using sophisticated software tools to implement more simple but efficient marketing efforts for small to large scale business. A successful marketing automation program can effectively combine multiple marketing tools together and deliver a collective output. As of today, marketing automation has become a popular choice among the marketers in Australia as it is a process that can help a business from many fronts. This [...]

4 07, 2017

On-Page SEO Checklist

By |July 4th, 2017|On Page Optimisation, Search Engine Optimisation, SEO|0 Comments

  One of the most important factors when it comes to maximising the potential of your SEO is to work on the "On-Page" side. If you master your On-Page SEO, you will improve organic traffic, convert more leads into sales and improve your rankings on Google. However, we do understand that there a lot of factors there to consider and you can be overwhelmed by all of it. This is why [...]

27 06, 2017

What Is SEO & How Does It Work?

By |June 27th, 2017|Search Engine Optimisation, SEO|0 Comments

  SEO, or Search Engine Optimisation, is a long-term strategy that requires effort and the ability to be on your toes. It is the reason that certain businesses dominate their market and get the lion’s share of customers. Long-term, it is cost effective and provides all businesses with an opportunity to grow. But what is SEO? And how can it work for your business? Before you can understand SEO, you [...]

27 06, 2017

Customer Retention: How To Maximise It With Social Media

By |June 27th, 2017|Social Media|0 Comments

Social media has become one of the most powerful marketing tools for the businesses in Australia. As a marketing tool, it helps businesses retain customers and maintain an effective line of communication with them. That being said, every business owner in Australia should know how to make the best use of social media for the betterment of their business. Here’s how to maximise customer retention with social media. Build Closer [...]

21 06, 2017

Why Email Marketing Is Still Key To Keeping Your Customers

By |June 21st, 2017|Email Marketing|0 Comments

More than half of the world’s population use emails today. Within another couple of years’ time (probably sooner than that) more than 4 billion people will be using emails as a preferred method of communication due to solid reasons. Although email marketing has been around in the industry for quite a long time, it still plays a key role to keep customer attracted to businesses. Let’s have a look at why [...]

15 06, 2017

Outreach Mistakes That You Should Avoid For Your Campaign

By |June 15th, 2017|Email Marketing, Google, Social Media|0 Comments

If you are a business owner or an enthusiastic entrepreneur in Australia who expects to succeed in the highly competitive business world, you should plan an exceptionally effective digital media campaign. Such campaign is not a single, straightforward task; it is a combination of various processes. Therefore, there can be some room for errors during a campaign if you don’t do your homework right. So we are going to point [...]