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7 05, 2018

Audience Segmentation: The What, Why and How

By |May 7th, 2018|Content Writing, Digital Marketing, Google, SEO, Social Media|0 Comments

When you are developing your digital marketing strategy you will come across plenty of complex activities that play a crucial role in developing an effective marketing campaign.  Audience segmentation is one of these activities that are incredibly important for developing a successful online marketing strategy. If you are not sure what audience segmentation is then you can definitely read on because we are going to reveal the what, why and [...]

30 04, 2018

5 Ways to Optimise Content for Google Featured Snippet Box

By |April 30th, 2018|Google, Google Adwords, Search Engine Optimisation, SEO|0 Comments

In the past, Google has refined how it displays results to users, and the notable change has been the featured snippet boxes it displays before the search results. A featured snippet box appears when users input a question-based query in the search bar. The snippet displays content from one of the pages ranking high on the SERP that directly gives answers to the question-based query, without the user having to [...]

16 04, 2018

Why Your Website Bounce Rate is a Lie

By |April 16th, 2018|Digital Marketing, Google, On Page Optimisation, Website Design|0 Comments

The bounce rate is the percentage of the single page visits. A high bounce rate is common for low-quality web pages, and most site owners feel that when users leave their pages without any engagement, their content is not valuable and relevant. Google only tracks the interaction for only 30 minutes. Suppose a user reads your page for 20 minutes goes to another site or reads their mail, and come [...]

11 04, 2018

How Optimise Images for Google Image Search

By |April 11th, 2018|Digital Marketing, Google, On Page Optimisation, Search Engine Optimisation, Website Design|0 Comments

Scanning through images has become a great way for online shoppers to find what they are looking for and to stay entertained. Lots of visual social sites like Instagram and Pinterest are hugely popular because of the visual appeal of the content displayed on these sites.    Google’s image result is also very popular for entertainment, business, educational and shopping purposes.  People and especially online shoppers love to scan through [...]

4 04, 2018

The Importance of Creating a Brand Voice

By |April 4th, 2018|Content Writing, Digital Marketing, On Page Optimisation, Social Media|0 Comments

When you implement digital marketing into your business strategy there are so many different things to remember and different marketing areas to focus on.  Most companies dish out a lot of money to create brand awareness for their business so anyone can easily recognize them. Plenty of companies do everything they can to ensure that their products or services are promoted on all popular channels.  But one big mistake that [...]

19 03, 2018

How to Increase Organic Traffic by Revamping Your Existing Website Content

By |March 19th, 2018|Content Writing, Search Engine Optimisation, SEO|0 Comments

Creating new content using a targeted SEO strategy is one of the ways you can increase organic traffic to your site. Google and other search engines are unpredictable, and you can never be sure which of your posts will rank high on SERPs. Did you know that revamping your existing content could increase your organic traffic? In this post, we look at how you can increase organic traffic by identifying [...]

1 03, 2018

5 Ways to Maximise Pay-Per-Click Impressions

By |March 1st, 2018|Uncategorized|0 Comments

In our highly digitalised world, you need to have robust marketing strategies to stay ahead of the curve. The first step to achieving this goal is hiring a team of professionals who have a deep understanding of the various digital marketing strategies. The second step is creating campaigns, implementing, and monitoring them to be sure that you are headed in the right direction. PPC (Pay-Per-Click) has proven to be among [...]

22 02, 2018

The Complete Guide to Optimising Content for SEO

By |February 22nd, 2018|Uncategorized|0 Comments

Content remains king and Google places it among the top three ranking factors. There is a need to stay updated on the latest Google algorithms to ensure that your content is working for you. Your website is like wheels, and without an engine, you will be pedalling without making any progress. While many businesses have embraced the use of content, not many are harnessing the benefits that Search Engine Optimisation [...]