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2 07, 2018

Link Building for New Businesses – Trust, Authority & Relevance

By |July 2nd, 2018|Digital Marketing, Google, Link Building, Search Engine Optimisation (seo)|0 Comments

Millions of people access and use the internet on a daily basis.  The ability to connect to the internet from your mobile device makes it so convenient to log on to do your shopping, find information or be entertained.  But new businesses still have a pretty tough time to lure traffic to their sites despite the fact that hoards and hoards of prospective customers are online at all times.   [...]

25 06, 2018

What is Better for Your Online Presence – SEO or Adwords?

By |June 25th, 2018|Digital Marketing, Google Adwords, Search Engine Optimisation (seo)|0 Comments

Any business, website, or platform knows the importance of an online presence. If you’re one of the many who are looking to increase this presence, you might be wondering whether SEO or Adwords is the best option for you. Search Engine Optimisation (SEO) allows you to increase your organic traffic and organic rankings in Google and other Search Engines whereas Google Adwords allows you to buy this traffic instead of getting it [...]

18 06, 2018

Top 5 Facebook Marketing Mistakes to Avoid

By |June 18th, 2018|Digital Marketing, Mobile Marketing, Social Media|0 Comments

According to a report conducted early this year, there are more than 100 billion active Facebook users. This statistic makes it a perfect marketing platform for any company that is keen on reaching out to potential clients from all across the globe.   Just like other digital marketing strategies, there is a need to make strategic decisions to get maximum ROI from your Facebook marketing campaigns. Here are the top [...]

11 06, 2018

Should Google+ Still Be a Part of Your Marketing Strategy?

By |June 11th, 2018|Digital Marketing, Google, Search Engine Optimisation (seo)|0 Comments

A couple of years ago, Google+ was the social platform that every brand and business was trying to get on. Building circles and social profiles on the platform was an essential aspect of marketing strategy, and every effort was geared towards making the most out of the platform. That was until Facebook and Twitter made additions to their platforms which led to massive migrations. The monstrous numbers of users on [...]

4 06, 2018

The Anatomy of Google Search Listing

By |June 4th, 2018|Uncategorized|0 Comments

Google has hundreds of rules they use in ranking search results, they update the rules regularly, and it is daunting to know them all. Nine out of 10 people use Google on a daily basis to find sites, products, and services. It is therefore important that you research on how to streamline your SEO activities to ensure that your website and blog appear high on the search engine results pages [...]

28 05, 2018

5 Ground Rules to Follow When Crafting an Effective Digital Marketing Strategy

By |May 28th, 2018|Digital Marketing, Mobile Marketing, On Page Optimisation, Social Media|0 Comments

Having an effective digital marketing strategy is one of the guaranteed ways of making sure that your business achieves its sales objectives. There are many strategies that you can use to accomplish this goal, but if you do not take time to create the right one, you will primarily be wasting your money and time. Today, we will look at five ground rules to follow when creating an effective digital [...]

21 05, 2018

How Smartphones Are Changing the Way Brand Loyalty Works

By |May 21st, 2018|Digital Marketing, Google, Google Maps, Mobile Marketing, Social Media|0 Comments

Establishing brand loyalty is very important for businesses.  There are more businesses in the world than ever before, geographical competition is faster than ever before and all of these changes make it much more challenging for companies to capture and keep the hearts of their customers.   The smartphone age is once again changing the game when it comes to establishing brand loyalty with customers.  These mobile devices might seem [...]

14 05, 2018

How to Use Live Videos to Generate Leads and Sell

By |May 14th, 2018|Digital Marketing, Mobile Marketing, Social Media, Video Marketing|0 Comments

With the ever-changing dynamics in the internet environment, more solutions are available for businesses. One such solution is maximising your company’s sales through lead generation. This article will offers perspective in this respect. Using Prompts and Teasers as Leads Generators It is agreeable that live videos have proven to be successful in marketing. It thus makes it all the more important to use prompts and teasers to attract potential leads [...]