If you have been thrown to the wolves and are suddenly in charge of your business’ blog, you might be a little lost when it comes to the importance of your SEO writing.
Many new business bloggers don’t understand the basic components of SEO blog writing and its aim of creating quality content to generate organic traffic to your website. As SEO specialists ourselves, we want to give our loyal followers the chance to really nail down the basics of SEO blog writing.
Nail your keywords beforehand
Keywords: they are the point of a SEO blog post. You should include them within your blog post around 2-4 times, for each keyword. Anymore and readers can notice that you’re trying to hook them in. Also, don’t forget to include your keywords within your title, meta-data, headings and subheadings, images and in the URL.
Write for your audience
Remember who is your audience, why they are on your website, and how knowledgeable they are with your products, services and topics. Sometimes, being too technical isn’t helpful; keeping it simple helps.
What’s the point of your blog post?
On top of understanding your audience, what is the point of your blog post? What are you trying to tell your audience and why? Before you even put pen to paper (or in this case, fingers to keyboard) break down what your message is, how you’re going to deliver it and make it clear right from the start of your blog post.
Keep it simple with paragraphs, headings etc
Using paragraphs, headings (or subheadings), bold and italics is essential to blog posting. The idea is that it keeps the post flowing whileyou can break down the points and messages that you are trying to communicate with your readers (just like we are doing this particular post – if you have not noticed!).
Keep the length on point
The minimum word count for any blog should be around 300 words, any shorter and Google won’t rank your blog high up. Google likes long articles; the trick is, it can’t be too long as it might turn off your visitors. Keep the limit between 600 to 700 words. Make it short, sharp and to the point to maximise the word limit.
Be unique with old information
In the world of SEO blog posts, everything has probably been done plenty of times before, and you can find many blog posts repeating the same thing over and over. The trick is to be unique with your post; add a new perspective, provide new information, or write it in a new engaging way that is going to make your readers and audience come back for more.
Take advantage of social media
Social media isn’t just there to talk to your friends. Put your blog post out there through social media platforms, like Twitter, Facebook, LinkedIn, Google Plus and so forth. This will bring in a larger audience and spread your work around. Just like this blog post: check our Facebook, Linkedin pages and Twitter handle to see.
Write quality content
Sounds basic? It isn’t. The trick here is to talk and personalise your posts like a real human being. Some blogs posts come off way too robotic and that turns off readers (cause why listen to a machine instead of a man?). On top of that, the proper use of grammar is essential to get your message across. Keep working at it and it will come naturally to you.