You’ve paid for all those Google Ads, but now you hear that there’s a possibility that Google will pull their search engine from Australia. In one fell swoop, you’ll lose access to your customers and your investment.
This is the wake-up call your business needs. Up until now, you have put all your faith in Google, thinking the giant will carry to success, but the truth is that your business — your livelihood — is at the whims of a giant corporation. Even on the chance that Google eventually decides to stay in Australia, you know there is a possibility they can pull their search engine back at any time and you will lose everything.
The way forward is simple: you need to expand your digital marketing strategy. Bing Ads is a great place to start
Get more bang for your buck with Bing Ads
Bing Ads are not some conciliatory prize you invest in because of Google’s disappearance. In fact, there is one simple reason you should be investing in Bing Ads: they cost 2/3 per click compared to Google and often have a higher click-through and conversion rate.
Bing Ads are displayed on three search engines, instead of one: Bing, Yahoo, and AOL. That means that you are covering a wide range of alternate search engines, with your ads being seen on all Bing, Yahoo and AOL owned and operated sites — not to mention their partner sites as well. Overall, Bing Ads reach approximately 63 million searchers that Google Ads don’t, meaning you can target customers that your competition can’t even see.
Invest now to get the most value
While Bing Ads are currently cheaper than Google’s, this won’t be the case for long. If everyone does indeed migrate over to Bing, the cost will rise with more and more demand. Getting in early means you can take advantage and start your campaign with a more cost-effective budget, getting those leads before anyone else.
Get in touch with our team today at 1800 732 724 and we’ll be able to start your strategy right away!
Why Search Marketing Group?
Sure, you could try to delve into the world of Bing Ads on your own. But why not take an expert with you on this journey?
We have years of experience working with Bing — we know how to reach your customers. And with a campaign manager that will oversee the creation and performance of your ads using real-time data and analytics, your business will be able to adapt as needed to ensure that you are getting the most out of your investment.
Time to get started!
The best time to get started with Bing was yesterday. The next best time is right now.
Get in touch with our team today and we’ll be happy to help you bring in a whole new revenue stream with a tailored Bing Ad strategy.