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Adding Bing advertising into your digital marketing mix could be a low-cost way to see some high returns.
The average cost per click for Bing is 2/3 of Google’s, as was the average amount spent on acquiring a customer. This means that, done properly, you could be spending less money per click (and overall) to achieve a higher click-through rate.
Voice assistants like Alexa and Cortana are also powered by Bing. That’s right — if you use Alexa, you use Bing. With voice search becoming the next big thing in the digital sphere, you can take advantage of this.
The best part? Bing advertising works just like Google Ads. That means that you can transfer the same strategy over to the new platform, tweak it to fit the platform and customers you are targeting and reap the rewards.
44% of all business and finance paid search clicks occur on the Bing Search Network
As most people use Bing on their PCs, you’ll find that the search engine has a different demographic. The average Bing user is more mature, educated and affluent. They also spend up to 35% more shopping online than Google.
When it comes to purchases that require more time and research — cars, real estate and travel — users are up to 40% more likely to use Bing. If you are looking for more qualified and higher-paying leads, this is the place.
Basically? Whatever industry you’re in, you are missing a huge gap in the market if you don’t think of Bing.