When it comes to implementing an SEO strategy for your website things can get a little tricky, especially when you need to take into account the ever-changing algorithms and benchmarks that are set by search engines. Whilst we understand it can be tempting to implement a range of "quick fixes" to get your page ranking, it's also vital that you plan a strategy that continues to work over time. [...]
Melbourne, in many pockets, is a bubble of leftism, with some level of political correctness and social awareness commonplace amongst even more conservative circles. With the increasing presence of digital information in our lives, this phenomenon is growing across all communities, large and small, across all points of political ideology. We all suddenly have access to resources, with the ability to quickly and easily educate ourselves and others on all [...]
Artificial intelligence is an inevitable concept. As technology rapidly evolves, we are becoming more and more reliant on computer-spawned innovation as a convenient and efficient alternative to human labour. “AI” is a blanket term that actually covers many types of technology, from self-driving cars to personal assistants like Alexa to online customer support systems. And now, the topic is on the lips of every person working in Internet-based fields, [...]
We are living in a world of content saturation, where an abundance of media and information are constantly available at our fingertips. Digital consumers want content quickly, they want it frequently, and– most importantly– they want it to be engaging. (If it’s not, you can bet your last dollar that it won’t garner the attention you’re after.) But not all is lost, because there’s a way to create digital material [...]
We all want to increase our web traffic. The more visitors we get on our site, the broader our reach becomes. But simply collecting pageviews is not the end-all-be-all. What you should be aiming for is a combination of a) unique page visitors and b) time spent on the site. In lay terms, that means keeping people interested. Get them to hang around for a while, read your content, check [...]
Once upon a time, keywords were the only searchable indicator of whether a particular topic was trending. But technology has advanced quickly in recent years. And now, searching for specific subject matter is easier than ever. We can thank Latent Semantic Indexing (LSI) for the sudden ease in content analysis. This technique uses mathematical algorithms to determine whether a body of work contains not only keywords, but any related phrase [...]
Having a great landing page that converts isn’t as easy as you think. It requires a certain amount of planning and creative execution. Now, we covered the fundamentals of creating the framework for building a landing page, but we haven’t discussed what happens when the page is up and ready. Here is what you should do to make a successful converting landing page: Make It Easy To Convert With A [...]
Many people think that a landing page is a simple creation; made on the spot without any thought-process. That’s the furthest thing from the truth. There are landing pages, and there are landing pages that convert. There is a substantial difference. Getting your audience to visit your poorly made and constructed landing page can completely turn them off your business. Getting your audience to visit your high-quality landing page and [...]
An unbelievable number of websites available on the internet today with the number closer to more than one billion. So, if you have a website and wish to stay alive in this massive competition, you should definitely have it in optimal condition. One of the most important aspects a website should have is speed. A lagging website will easily be rejected by the visitors, which makes the testing and the [...]
Having a simple and sleek, responsive website is the expectation of many website owners these days. In a way, lightweight websites are an excellent choice; the vast majority of people in Australia access internet using mobile devices and they expect the websites to be less complicated. However, just because you want simplicity you cannot forget the importance of content on your website due to various reasons. Let’s see why it [...]
The term growth hacking is widely used today in the field of internet marketing. Growth hacking is the process of using the essentials of marketing and market research together with latest technological trends in order to provide practically acceptable marketing solutions. Some would say that growth hacking is what internet marketers do every day. In fact, the ultimate intention of internet marketers is to address the maximum number of potential [...]
Marketing automation is the process of using sophisticated software tools to implement more simple but efficient marketing efforts for small to large scale business. A successful marketing automation program can effectively combine multiple marketing tools together and deliver a collective output. As of today, marketing automation has become a popular choice among the marketers in Australia as it is a process that can help a business from many fronts. This [...]
One of the most important factors when it comes to maximising the potential of your SEO is to work on the "On-Page" side. If you master your On-Page SEO, you will improve organic traffic, convert more leads into sales and improve your rankings on Google. However, we do understand that there a lot of factors there to consider and you can be overwhelmed by all of it. This is why [...]
SEO, or Search Engine Optimisation, is a long-term strategy that requires effort and the ability to be on your toes. It is the reason that certain businesses dominate their market and get the lion’ share. Over the long term, it is cost effective and provides all businesses with an opportunity to grow. But what is SEO? And how does it work for businesses? To make it easy, we’re going to [...]
Social media has become one of the most powerful marketing tools for the businesses in Australia. As a marketing tool, it helps businesses retain customers and maintain an effective line of communication with them. That being said, every business owner in Australia should know how to make the best use of social media for the betterment of their business. Here’s how to maximise customer retention with social media. Build Closer [...]
More than half of the world’s population use emails today. Within another couple of years’ time (probably sooner than that) more than 4 billion people will be using emails as a preferred method of communication due to solid reasons. Although email marketing has been around in the industry for quite a long time, it still plays a key role to keep customer attracted to businesses. Let’s have a look at why [...]
If you are a business owner or an enthusiastic entrepreneur in Australia who expects to succeed in the highly competitive business world, you should plan an exceptionally effective digital media campaign. Such campaign is not a single, straightforward task; it is a combination of various processes. Therefore, there can be some room for errors during a campaign if you don’t do your homework right. So we are going to point [...]
It is always great to have a website to represent your business in Australia; it helps to brand and market your business among the massive online community. Once the website is up and ready, the next challenge you would probably face is having duplicate versions. If by any chance, other webmasters have duplicated your website (particularly the content), there can be annoying consequences. Once the duplicate contents are tracked by [...]
A website or a web address is one of the most common terminologies we hear every day living in the age of technology. A website is a must - if you want your business to even stand a chance in the marketplace. So what is a webmaster when it comes to websites? A webmaster is a person who handles/maintains a website and this has a great impact on your campaign, especially [...]
Having a fully functioning website for a business in Australia is not a luxury anymore; it has become a mandatory aspect of any business that wishes to succeed. Without a successful online presence, a business in Melbourne can hardly succeed no matter what the industry is. Several years ago, parallel to the introduction of smartphones, businesses used to develop two separate websites; one for mobile phones and the other one [...]
Have you at any point stressed over copied content? It could be anything: some standard content on your site. Or, then again, an item portrayal on your internet business site page you obtained from the first vendor. Or, then again, perhaps a quote you duplicated from your most loved blog entry or an expert in your speciality. Regardless of how hard you attempt to offer 100% interesting substance, you can't. [...]
Redirection can be defined as the process of forwarding one URL to a totally different URL. In general, there are three main kinds of redirects, which are 301, “Moved Permanently” 302, “Found” or “Moved Temporarily” Meta Refresh But what is a redirect? You ask? The answer is pretty simple: a redirect is a way to send both users and the search engine of the website to a different URL from [...]
Google has been encouraging site owners to move from HTTP to HTTPS for a long time now. They convince people to do it by saying that they will get a search engine ranking boost as a payoff. And that has resulted in a lot of website moving across. These sites now have placed redirects to guarantee that future visitors get redirected to the new https version of their site. And yes [...]
Keyword researching is one of the most powerful tools in the SEO Melbourne world. Using the right kind of keyword, that is related to your web content, is highly crucial to get as much online traffic to your website, as possible. What is a Keyword? A keyword is basically a simple word or a phrase that acts as a key on the internet, allowing potential consumers to unlock and visit [...]
Achieving soaring ranks on the world’s number one search engine, Google, is a dream for many SEO Melbourne specialists, but with each passing day, Google is trying to ensure that only the best websites that are authentic and safe to use are made available to internet surfers. Websites that do not meet with Google’s SEO requirement are then penalised without any prior warnings. To do this, google has introduced many [...]
If you own a website, you must be wondering about all the possible methods of getting a better search engine rank. To gain a better position in SERP, When it comes to search engine ranking, usage of proper keywords is an inevitable aspect. So, it is important for you to know the keywords that work with your industry and how to find them. The importance of keywords for a business [...]
Most of the businesses, consider their website to be the first point of contact these days. Practically, a website is capable of creating the first impression on the visitors which is crucial for any business regardless of the industry. The appearance, functionality and the contents of your website directly represent your brand image. Therefore, every business owner in Melbourne, Australia should have a close eye on their websites and implement [...]
Many years ago, Meta Tags were given exceptional prominence in SEO campaigns. Meta Tags consisted of a textual representation of words and phrases. The intention of these phrases was to describe how the respective website should be listed in search results. Those days, Meta tags were recognised as an essential aspect of SEO. Therefore, website owners in Melbourne, Australia, paid a lot of attention on Meta tags. Over the past [...]
Content creation is identified to be one of the most vital aspects of modern online marketing strategies. In fact, without properly created, meaningful and keyword integrated content, a business in Melbourne cannot direct traffic towards its website. However, you must remember that successful content marketing campaign cannot deliver results overnight with a couple of articles or blog posts. To build a very resourceful and highly effective content base, it will [...]
Social media marketing has certainly caught up and expanded rapidly in Melbourne, with so many social media outlets available nowadays, it is only wise to make use of them. Unfortunately though if used wrongly it can create a negative impact on the company. It is, however, important to note, that not everything published on social media can be controlled, but there are a few important changes that companies and brands [...]
An image can say a million things. Those words worth more when it comes to moving pictures. Written content alone is not sufficient to grab the attraction in the World Wide Web. A specific content can be conveyed easily by using a video than images or written content. They can simplify the task in a considerable way. Although articles are full of images and graphs, they tend to turn off [...]
In the world of search engine optimisation and digital marketing, Google is the most talked about. The domination is such that Google is nearly held synonymous for SEO for all the right reasons. However, other search engines like Bing and Yahoo also hold great potential for your SEO campaign. Let’s see how this works so you can design an effective campaign according to your available resources and your target market. [...]
If you are running an e-commerce website for your Melbourne business and you want to maximise your returns from it, here are a few tricks of the trade that you would prove greatly helpful in achieving your goal. Like any other business strategy, it is important to carry out preliminary research, in this case, it would involve keywords research and your competition research. You should dig deep into the kind [...]
Search Engine Marketing or SEO Marketing is all about acquiring targeted traffic originated either from organic unpaid search listings or paid advertising listings. The role of an SEO marketer is to increase rankings on search networks by devising the suited content and keyword strategy and execute link building. An SEO Marketer manages campaigns on all SEO marketing campaigns on major search engines for maximisation of revenue. Their tasks will continue [...]
Blackhat SEO? The name has been dropped around so often, that many people don't understand it fully. One could wonder what this means and still not be able to define. Literally speaking, when you hear the word ‘black’ it may refer to something illegal (in terms of like blackmail, the black market and so on). Well, blackhat SEO does refer to a darker, unethical approach to get rankings. Unethical as it breaches [...]
When you are running an e-commerce website all you want is for your website to generate revenue for you. How do you make that possible? The most effective way to achieve this is to employ search engine optimisation to your advantage and have a strategy around it. What would optimising your e-commerce website with SEO do for you? It will enable the search engine spiders to find your website and [...]
Google is the undoubted king in the realm of search engines and the wonders it can do for businesses are second to none. That is why it is important to make sure that you get Google to work for your business instead of the other way around. You have to look to maximising the potential of your website's by following along with what Google wants and then push its limits. [...]
While most people confuse the relationship between Google+ (or Google Plus, as some call it) and SEO, it is now a recorded stance that improving your Google Plus can get you better SEO results. Therefore it is all the more important to follow what the experts have to say on improving Google Plus: Get more followers with G+ by linking keywords to your profile. You may want to consider adding a [...]
When it comes to SEO, it is important to understand how it works and how it can work for your Melbourne business. An SEO campaign is basically a combination of the following analysis that is conducted in order to achieve higher search results rankings on popular search engines: Analysis of data Analysis of consumer trends Analysis of search engine behaviour Analysis of the competition Whilst there could be a thousand ways [...]
It is not secret to anyone that the use of mobile phones has increased over the years and this will continue to increase with each passing day, universally. Online market trends and customer infographics have revealed that an aggregate of 77% of consumers used their mobile phone to search for their intended purchase and end up buying through mobile websites. Keep reading below to see how mobile phones hold so much [...]
E-commerce or ‘electronic commerce’ has spontaneously become the buzz word in the retail world as it provides a virtual marketplace for buyers and sellers from the comfort of their home and office. So how does this important change the way Melbourne businesses work online? E-commerce is basically the mechanism whereby sale and purchase can take place on the internet using e-payment channels. Melbourne businesses, large and small, are now benefitting from [...]
It is not secret to anyone these days that the digital marketing is a crucial part of a business’s overall marketing strategy. In today’s economy, local business needs to have digital marketing strategies if they are to be successful. Local businesses should follow a comprehensive search strategy for increasing customer traffic and maximising a higher ROI. The digital marketing techniques for small businesses can broadly be categorised into the following [...]
Demolition business has a very competitive marketing and to keep up with the competition, an effective SEO marketing strategy would be required. The potential customers for a demolition business include residential, commercial and industrial customers and therefore a website that is more accessible, informative and visible would target the right audience without fail. Demolition businesses should deploy SEO techniques that include using the right keywords, the right phrases keeping in [...]
Digital and online marketing are generally confused terms but it is interesting to know how they differ from each other. Knowledge of the difference between the two terms is essential to form appropriate marketing strategies for a business or start up. Digital Marketing Means All Digital Avenues Of Promotion. Let us first read what Digital Marketing is. It basically refers to the totality of all digital avenues that can be utilised [...]
To ignore using SEO for your Twitter is merely inviting trouble for your business. SEO is so vital in establishing your business online, reaching your audience and driving up your authority with Google, that to ignoring it would be damaging in the long run. You might be thinking, how can I use SEO for Twitter, since its predominantly for websites? We got some vital and simple techniques to show you [...]
SEO is a major driving force for businesses to reach their audience and to establish themselves as a market leader. It a valuable tool, and when mixed alongside a social networking giant, the potential can be limitless. And there is no bigger networking giant that Instagram. The photo sharing app is a dominant force, and failing to maximise your SEO techniques will be considered a missed opportunity. Here we break down [...]
There is always an ongoing debate on which of the marketing strategy works better for a business: SEO or Adwords. And while there are times that you maximise both to your great effect, many people don't have the capital or don't need both for their online campaign. The decision to adopt one or both of these strategies will depend on the nature of your Melbourne business and your industry. Both of [...]
Social media is an important part of every marketing strategy. Mediums like Facebook, Twitter, LinkedIn and Instagram have helped a lot of businesses in Melbourne get a wider reach. A proper SEO strategy for these social media platforms can help your business reach new heights. Social media like Facebook allows you to reach people who are interested in your stuff. It is an invaluable tool that can make a hugely [...]
Google Maps is one of the most used local search destinations and offers a great opportunity to market on a local level to reach your potential customers. If you want to maximise the reach of your Melbourne business, Google Maps optimisation will help you in achieving your goal. You can use SEO to increase visibility in the Google Maps results. Do You Want To Know How It Can Make The [...]
SEO and Google Adwords are two marketing strategies adopted by most marketers to promote your brand and service online. Many marketers use these strategies individually, but using them together can boost your Melbourne business and helps in building a highly effective marketing campaign. But how can combining the two make the difference for your online campaign? Creating a comprehensively planned SEO strategy will bring long-term results and top rankings in the [...]
The importance of social media in SEO cannot be ignored. Twitter is the most popular microblogging platform and more and more businesses in Melbourne are applying SEO tactics to Twitter marketing. These techniques can help your account to show up on both Twitter and Google. Simply opening an account and tweeting will not boost your rankings. You need to connect with relevant friends and industry peers to make yourself visible. [...]
Youtube is one of the defining social media streams that exist today. To ignore it and not use it as a way to promoting your business is to miss out on the opportunity to establish your brand, opening up your audience and getting new business. This is why it is important to create a Youtube account and focus on it in the long-run in establishing your online presence. Increasing [...]
When it comes to running a bricks and mortar business, you want to maximise and strengthen your presence in your local area. But how do you go about reaching your potential? You look towards the modern and sophisticated approach of SEO. Having good local SEO campaign can make all the difference when it comes to establishing your presence in your local suburb and surrounding areas. How do you master this [...]
If you are looking to truly expand on your SEO campaign, you need to go the full distant and commit to optimising on every possible part of your website. One of areas that you should look at when it comes to SEO is your blog. Blogs are a vital part of many businesses and sites and it is important to maximise its use as much as possible. As experts in the [...]
As you break down the world of marketing online, you are going to need to look into SEO. Search engine optimisation is important to flow through because it cements your page in the standards that Google and other search engines have. There are several ways to get attention for your website, but in the end, search engine optimisation is free. That’s the thing, free will help every time. Searching for [...]
Google is going to update their search engine at will. Marketers have found this out the hard way. In fact, many have found themselves fighting to survive against the flood of issues that come through with these changes. Google updates so often, without telling marketers, that many even fear that their next campaign could be the last one. When you start isolating keyword phrases and searches such as Melbourne SEO, [...]
When it comes to putting up a website, you cannot leave it barren. There was a time when you could get away with this, but that’s no longer the case. In order to gain the upper hand in regards to any site that you decide to build, you will need to work on content. Content takes shape in various forms, and no matter what type of site you want to [...]
Many people expect traffic to just show up on their pages. In fact, lots of people don’t invest heavily into long term SEO campaigns as a result. That’s why there’s so much fluctuation when you look up anything online. Whether you look for Melbourne SEO or just about anything you can think of, you will see changes from day to day. There are some people that focus on short term [...]
There are a lot of different marketing angles that you can take today. However, if you’re going to succeed, you are going to need to look at the web standards that will help you get noticed. One of the standards today is none other than SEO. This acronym stands for search engine optimisation and it can very well change your perception of how you are seen online. If you want [...]
The first thing to understand is that today social media is at least as important as a regular website, and in many cases much more so. If someone hears about a service, product or person and want to know more, then it’s very common for them to search first on social media sites. This is a crucial stage of building trust and likeability in today’s climate. When talking about SEO, [...]
You need to be careful when looking for high quality SEO services. As you consider building trust and success for your own business, you might not realise how many scams and cheats are operating online. Remember that with global opportunity comes global risk, and don’t be surprised if you find someone wanting to charge a fortune for something that’s worth absolutely nothing. SEO is often a mystery to business and [...]
It’s important to know that you can read plenty of conflicting information when it comes to what works in search engine optimisation, or SEO. The fact is that the internet is constantly changing and evolving, and different ideas and patterns come and go. If you set up a website and decide that meta keywords are not important, or you have a fixed idea of SEO based on something you’ve read, [...]
Many people today use Facebook as their own gateway to everything they need. If they want to find someone or something then it’s the first place they look. This is why it’s important for businesses not just to have a presence on Facebook, but also to be optimised for successful searches and conversions on there. Businesses of all kinds have experienced a complete shift in recent years as they discover [...]
Many website owners have the belief that paying for SEO is unnecessary, and this is understandable at first glance. After all, it’s possible to write your own content and create your own social media profiles. Yet consider the finer details of SEO. To really optimise a website and integrate this with a full social media profile, and to keep this fresh and relevant in the eyes of the ever-changing internet, [...]
When building effective search engine optimisation, or SEO, you need to keep up to date with all aspects of it. With a handy checklist of the most important things to set up and remember to keep updated, you can refer to it regularly and maximise your online ratings. This article is not about content writing such as how to rank highly for Melbourne retail websites, which is covered in other [...]
Setting up a website is grand. Millions of people do that, but even the best efforts can be muddled because you need an audience. Finding an audience is going to be rough if you don’t go forward with marketing protocol that fits the standards of the web today. Your business is not going to flourish online if you do not seek out the right components. That’s where marketing with SEO [...]
One of the most compelling resources that you can utilize to get attention to your page is SEO. Search engine optimization harnesses the power of resources like Google, and gets attention on the web. If you want to rank your website at the top of searches related to your niche, you’re going to want to look at a few elements that can help you gain the upper hand. There are [...]
There are a lot of people that don’t know about SEO. It’s something that you absolutely need to have in place if you’re going to get anywhere online. Launching a website is not enough. No matter how many times you put this solution through, you will end up being lost in the shuffle. The problem is simple, millions of people are setting up websites right now and they are [...]
Google updates their algorithm on a regular basis. Sometimes, these updates come through while you’re working on SEO for your site. This can be a very difficult issue for people, especially when you look at the complications that come with these updates. If you were to look at the past updates, like the Penguin change. You would find a lot of websites plummet from rankings, and getting lost within the [...]
Google is not just a search engine. It’s a massive directory that uses a lot of complex algorithms to pull information into the answers that people inquire about. As you look into how this search engine works, you’ll see that there is something known as search engine optimisation that pulls together information to deliver to users. Without Google’s algorithm updates, the option of SEO wouldn’t be alive, and without the [...]
When it comes to search engine optimization, or SEO, we can all learn something by reading online articles and watching a few YouTube videos. Yet how much time do we have to keep up with the latest changes in technology, companies and search engine algorithms? If you’re serious about having the best SEO strategies in place, and you want to keep ahead of the competition, then a high quality professional [...]
Search engine optimization,or SEO, is not always understood very well by business owners. Yet if you have a website that you want people to find, the use of effective SEO is extremely important. You might say ‘why can’t I simply create a website and people will go to it if they want to?’, but this is missing a big part of the picture. Of course, if you direct someone to [...]
It should be clear to most people today that mobile phones are already used daily and frequently by more and more people of all ages and cultural backgrounds. Your SEO campaign must therefore take into account how huge and powerful this ‘mobile market’ really is, and be ready for reaching it. Still today, many businesses haven’t taken this into account, and many customers could be lost by a lack [...]
Search engine optimization is crucially important for any website to have long-lasting effectiveness, and this becomes more important as competition grows and technology changes. With mobile phones being used extensively and at greatly increasing rates, it’s clear to see that using SEO specifically designed for mobile phones is of paramount importance in the current climate of business. However well you have optimized your website for a desktop or laptop computer, [...]
SEO, or search engine optimization, is a huge topic today. This is because the internet is so important for businesses of all kinds, and increasingly so. The global opportunities for everyone online are great, and so is the competition. This means the stakes are higher than ever, and the importance of effective SEO is impossible to overstate. That’s the first thing you need to know. Imagine what happens to a [...]
Search engine optimization, or SEO, is surrounded by different strategies and ideas - many of which are counter-productive or outdated. This short article should help you to keep things simple and stay on the right track with your local SEO. Tip 1: Keep content of high quality with good keywords, relevant to your business and with plenty of links out to related local businesses. There are different approaches to SEO [...]
In the context of search engine optimization, SEO, a keyword is a word or phrase that describes what the web page or website is about. Keywords sum up the contents of a page and are part of a web page’s metadata that helps search engines match pages to search queries. Whilst they are still very important, they are not now the only factor in SEO, as they have been overused [...]
Whilst they’re not the only thing you need for effective search engine optimization, or SEO, keywords are nevertheless extremely important. They are the foundation of your campaign and will make all the difference in your results. This is why keywords research is such an important stage of your SEO strategy. You might think that the keywords are obvious, but using online tools to find out what people are searching for [...]
In 2016, video is more predominant than ever. It is no longer a passing fad, it is essential and integral part of the internet. As we touched on before, video works in tandem with SEO, thanks to it bringing up high ranking search results. But many businesses and marketers are still not infused with the idea that video can truly dominant. But if you look at the benefits of how [...]
Link building is essential if you want to build a strong and long-lasting SEO campaign. Unfortunately, many people do not see it as necessary factor in their campaign. As experienced professionals, we always believe in using link building to help SEO campaigns. The benefits are evident and essential, including: Establishing your online authority. Becoming an online leader can be done with link building. By publishing strong and high quality content [...]
For those who checked out our "What does 2016 have in store for SEO?" blog post, we touched on the growing influence of voice searches. The growing use of Siri and Google Now means that people more than ever are conducting searches with their mouths rather than their fingertips. What is voice searches? Apple’s Siri and Android's Google Now are the prime leaders in the new age of voice searches. [...]
Now that we are deep into 2016, and as professionals in the world of SEO, we know what is going to unfold this year when it comes to a business’ favourite online marketing technique. We understand what is about to happen on the horizon and have lined up five trends that might change and alter SEO in 2016. Mobile-Friendly sites are vital. This should not come as a surprise. Mobile [...]
YouTube is a beast in the social media world. As it combines the connectivity of users interacting with each others and the engaging content of videos, both professional and amateur, it is essential that businesses see YouTube as another stepping stone to connect with potential customers. And just like you would use SEO to improve online traffic to your website, Facebook or Twitter handle, it is imperative that you use [...]
Trying to get that page 1 ranking is not easy thanks to Google’s ever-changing algorithm. You always have to be on top of your SEO to ensure that your website always maintains its high ranking. Regardless though, sometimes your efforts don’t pan out and your rankings drop dramatically – without you knowing why. One key factor is that you might be ignoring your on-site SEO and it has veered off [...]
You might look at your business’ Facebook page and notice that you have over 4,000 likes, and it’s always on the up. Then you look over to your Twitter account, and you see a measly 103 followers. How can that be? You might have posted over 1,000 tweets, but you’ve noticed that you struggle to build up higher levels on Twitter. Well there is no shock. It is very hard [...]
One underused and often neglected method to draw online traffic to your website is the optimisation of Google Places Listings. Many local business owners of all industries (from labour to white office jobs) often ignore creating and developing a Google Place Listing because they figure it is time consuming, inefficient and less effective than other online strategies. In fact, by neglecting the promotion of your business on this very valuable [...]
It’s part of social media’s “big three”, but LinkedIn has always been a little bit behind the eight ball for businesses, compared to Facebook and Twitter. But over the last few years, it’s made strides get ahead and help businesses grow their brand identity, their experiences and their ideals. Within the world of LinkedIn, there are a few nifty ways in which you can promote your business on the world’s [...]
Getting your website design nailed on perfectly is not easy. Most of the time business owners think they got it the way they want it, but it’s far from the case. Many owners don’t realise the mistakes they are making when creating their websites – and it’s hurting their business and its online reputation. As website designer ourselves we know what mistakes business owners should be looking out for and [...]
If you have been thrown to the wolves and are suddenly in charge of your business’ blog, you might be a little lost when it comes to the importance of your SEO writing. Many new business bloggers don’t understand the basic components of SEO blog writing and its aim of creating quality content to generate organic traffic to your website. As SEO specialists ourselves, we want to give our loyal [...]
The boom of the Internet and the conversion of business practices to the online world has meant an increase in digital marketing jobs. Of course, as with the case with an new, exciting and booming industry, there are more and more individuals looking to break into it. We understand it is tough enough in this day and age to get a job in any field, let alone one specifically tailored to [...]
There is plenty of information on the Internet that provides the “perfect” tips for mastering SEO for a business. Many business owners are diving in head first without really understanding what they are doing. And they are making mistakes. Yet, we understand that many business owners are making common errors because they don’t know what these common mistakes are. Which is why we have listed several common SEO mistakes that [...]
As we mentioned earlier on the year, Google algorithms experienced a change in April which vastly affected websites that did not have a mobile responsive design. As always, such changes are made in order to create a more user friendly experience for all of those who frequent Google in order to search for their enquiries. In addition to affecting mobile responsive websites, there were other changes made by Google which [...]
Many online marketing companies get into the debate about which strategy is better to improve online conversion rates: old school search engine optimisation (SEO) or highly adaptable conversion rate optimisation (CRO)? The fact is both strategies are essentially the same in they increase conversions, albeit in different ways. The aim of CRO is to increase the number of online visitors into becoming paying customers. SEO is used to achieve high [...]
When establishing their online presence, businesses will often choose to "divide and conquer" by separating their SEO efforts from their social media platforms without realising that these two techniques can actually work hand in hand with one another. While they may be different in the way each is actually put in place, they have more in common that meets the eye, and when combined with strength, they can become the [...]
While SEO and Google AdWords (PPC) are essentially two separate concepts and strategies, implementing both of these techniques is an incredibly useful way to make the most out of your overall marketing campaign. When these two methods are combined, they can trigger effectiveness and with that, more online visitors, more prospects, and more business! Establishing Trust and Reputation One of the biggest mistakes that you can make is deciding to [...]
As we mentioned in late March, beginning April 21, Google will switch its ranking style by utilising "mobile friendliness" as a ranking signal. With this new method, it is imperative that businesses get on board with mobile responsive designs for their website, otherwise, they could be left behind by competitors who are adapting. However, Google's new ranking practices are not the only reason why business owners and leaders should be [...]
In order to have an effective social media marketing strategy, it is not only important to focus on a target audience; it is also imperative to know where to find that target audience. With the increase use in social media platforms over the last few years, we have seen a variety of content come our way. Not only are social media platforms emerging left and right, but the way in [...]
Web design is a key aspect of how a business is perceived. It can portray professionalism, establish rapport, and exert the type of image that a business wants its audience to associate it with. Apart from its aesthetic purpose however, web design goes beyond the visual aspect of a business. Many may think that aside from visual perception, not much else can be affected by a website's design, but in [...]
While social media profiles are meant to effectively showcase brands, followers do not log on to their social media accounts to read robot-like status updates. Instead, brands should seek to find a balance between professional and casual. There are ways to remain true to professionalism while engaging with audiences in a charismatic manner that makes them feel happy to be involved in conversations. Be a Person Social media profiles are [...]
After dealing with so many clients over the years as a SEO specialist, you come to realise that many people have little clue about how seo is actually implemented on their websites. Most people think that seo simply involves using tools to spam a website or creating hundreds of pages all over the internet and linking them to your website. Link building definitely plays a large part of the overall [...]
In a nutshell, search engine optimisation (SEO) is the process of ensuring your website is easily read by search engine robots, making it even easier for users to find it. In the competitive world we live in today, with industries growing by the day, SEO is more important than ever. At the end of the day, there really is no point in even having a website if no one is [...]
In this day and age, it is no secret that having a prominent online presence for your business, no matter the industry you are in, is a win-win situation. Digital marketing has completely transformed the way businesses get their names out there. It has also changed the way customers interact with businesses and the way they choose who they want to do business with. In order to build a successful [...]
It was released in the hopes of removing spam from the Internet, and it has caused quite a shake up, for some, since its release. Yes, that's right, I'm talking about Google's Penguin 3.0 algorithm update which was recently unveiled. By cleaning out spam, Google was hoping to provide a better experience for users, but unfortunately for some webmasters this has resulted in a lot of cleanup work. And for [...]
It seems as though Google is trying to keep us all on our toes, now more so than ever! It has recently been announced that as of September 5, they have been rolling out a new sitelinks search box, and we already love it! New algorithms can sometimes seem a bit daunting to us webmasters, but we really think this one will be beneficial to everyone and make Internet browsing [...]
Google has recently dropped a minor bombshell - they will now be favouring websites which use an HTTPS encryption by boosting their search rankings in a bid to encourage all web masters to follow suit. The move has been made with the hopes of pushing out attackers, scammers and likes, overall, making the Internet safer and more secure for both web masters and users a-like. In essence, if a [...]
In this day and age it is imperative that you have a website to run alongside your business because more and more people are turning to the Internet when they are in need of products or services. Heck some businesses run solely off a website. In the interest of running a profitable, growing business, it is crucial to take advantage of the opportunities that are available online. In fact, it [...]
Search Engine Optimisation, SEO, and Social Media Optimisation, SMO, are two very heavily used terms in the online realm. Both things are implemented with the objective of increasing awareness of a brand or business and driving traffic to its online profiles. SEO derives this traffic from search engines while SMO derives this traffic from social media pages. While both SEO and SMO have the same objective, they utilise different tactics. [...]
Often we come across several websites with a number of footer links that appear sitewide or throughout the site on every page. In the process of optimising your website for search, you could have the question; “should I be using a sitewide backlink” or “is a sitewide backlink good or bad for SEO.” Today we will clear the air after our extensive research and test results have provided us with [...]
