With so many businesses going online in the last few years, eCommerce has seen a massive boom in Australia. In fact, Australia is the eleventh largest e-commerce market in the world, and revenue is predicted to hit USD 32.3 billion by 2024. Now’s a great time to be in eCommerce. But it also means that...
We all want to be recognized for our hard work. For businesses, that recognition comes in the form of the coveted 5-star rating. Everyone wants five stars to call themselves a 5-star business. Who wouldn’t? But unfortunately, it takes more than being good at what you do to get there. If you’re wondering why you...
You can’t talk about SEO without mentioning two words: keyword research. It’s the cornerstone of everything we do here at Search Marketing Group – not to mention the foundation of any good SEO Melbourne strategy. But how do you find keywords? And how do you know that they’re the right ones for your business? Today,...
Digital marketing is about getting your brand in front of the right people. Programmatic advertising is the next evolution, allowing you to better target your audience in the right places and times. While it sounds complicated (and can be), programmatic advertising can be invaluable for small businesses, helping you secure that valuable ad space and...
Maybe you’re dipping your first toe into the world of blog writing, hoping to get your business seen online. Maybe you’ve heard that having a blog that produces fresh, relevant, and regular content can boost your SEO. Or maybe you’re already writing great content that’s getting seen by… no one. Whatever the issue, we’ve developed...
With an estimated 11.56 million Facebook users in Australia – more than 40% of the entire population – it’s safe to say that your customers are on the platform. So how can you best reach them? A solid social media presence is a must. But you also need to invest in ads so that you...
Today, you may think it’s time to ditch email and focus more on the future, like social media. And while you should be considering a range of different things in your digital marketing strategy – including search engine optimization, ads, content, and social media – email is something you won’t want to ignore. The truth...
You’ve put all this time and effort into creating a great page. So why isn’t your website showing up on the search results page? Now, it could be the newness of your page, or perhaps because you haven’t focused on search engine optimization. But in some cases, your pages may not be displayed for another...
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