Digital marketing is all about getting your brand in front of the right people. Programmatic advertising is the next evolution, allowing you to better target your audience in the right places and at the right times. While it sounds complicated (and it can be), programmatic advertising can be invaluable for small businesses, helping you secure...
Maybe you’re dipping your first toe into the world of blog writing, hoping to get your business actually seen online. Maybe you’ve heard that having a blog that produces fresh, relevant and regular content can give your SEO a much-needed boost. Or maybe you’re already writing great content that’s getting seen by… no one. Whatever...
With an estimated 11.56 million Facebook users in Australia – more than 40% of the entire population – it’s safe to say that your customers are on the platform. So how can you best reach them? Sure, having a strong social media presence is a must. But you also need to invest in ads so...
In today’s day and age, you may think it’s time to ditch email and focus more on the future, like social media. And while you should be considering a range of different things in your digital marketing strategy – including search engine optimisation, ads, content, and social media – email is definitely something you won’t...
You’ve put all this time and effort into creating a great page. So why isn’t your website showing up on the search results page? Now, it could be the newness of your page, or perhaps because you haven’t focused on search engine optimisation. But in some cases, your pages may not be displayed for another...
Starting in June 2022, you’ll no longer be able to create or edit your expanded text ads on Google. Instead, Google is now prioritising responsive search ads. As responsive ads have been Google’s default since last February, you may have already dabbled with them. But today, we’re going to do a deep dive into everything...
You’ve probably heard a lot about making your site mobile-friendly. It is, after all, one of the most important aspects of web design and SEO. But why is it so vital to your brand? And what does a mobile-friendly website actually look like? Today, we’re exploring why you MUST have a mobile-friendly website in 2022,...
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