Of course, great search engine optimisation (SEO) is something all business website owners need, and many are keenly aware of this. Other businesses are more focused on using social media instead. Yet so many website owners are missing the point that the combination of these two important aspects is what will really make the difference. As a general rule, the more information and links that are included on your [...]
Every business owner in Melbourne is looking to maximise his profits in the highly competitive market conditions. SEO is an effective marketing strategy that small, medium and big business enterprises adopt to optimise their website’s performance in search engine results and gain maximum visibility. SEO improves the volume and quality of the traffic a site gets via natural or organic search results. This process involves enhancing the internal and [...]
Google Penalties As Google continues to develop the search algorithms that help it to rank websites, it’s increasingly clamping down on SEO methods that result in a poor user experience. Poor link building strategies can result in Google penalising your website. Google’s penalises websites either manually or through algorithms for engaging in blackhat SEO techniques including using poor link building strategies. A manual penalty results when someone from Google [...]
Page Titles Page titles are an important SEO opportunity that many website programmers skip, to their detriment. These are included in a title tag. The text in this tag will be seen either on the browser tab or at the top of the browser window. The page title is given heavy weight by search engine crawlers. Most search engines will include your page title in their search engine results. Thus, [...]
When trying to optimise a website, Google Analytics and Webmaster Tools are both invaluable resources. It’s important to understand how these programs work and how to use them to one’s best advantage. How to Set up Webmaster Tools Google makes a program called Webmaster Tools that allows webmasters to take control of their websites. It also gives Google a way to communicate with you about your website, as the [...]
How Modern Web Works With Search Engines. For many people, they don't understand the way the web works. Well, they don't understand the finer details of how Google, search engines, SEO and searching all works together. It is a confusing web (no pun intended) that can be confusing to many newcomers. That is why we are here to break down the key attributes when it comes to figuring out how the modern web works. By [...]
Website Speed Testing & Optimisation Tools GTmetrix: GT Metrix is one of the most popular website speed analysis/testing tool that helps you develop a faster and efficient website. The tool breaks down the analysis by identifying the elements slowing down the website. Pingdom Website Speed Test: One of the oldest and most popular website speed testing tool. The Pingdom speed test tool analyses the website from different geographical location to list [...]
Using White Hat SEO in link building is all about getting high quality websites to link to your website. Google routinely penalise websites that have too many low quality or spammy websites linking to it. Google requires that the majority of links to your site be natural and following the algorithm of Google. The more relevant the links are to your website, the more power it would have. This [...]
