Ecommerce in Australia is taking off: in 2020, 82% of households made an online purchase, with 1.3 million households doing so for the first time. This is only set to continue, with 5 million households buying online each month in 2021. Basically, if you’re selling any sort of product, you can’t afford not to take advantage of eCommerce. Unfortunately with the increase in demand comes the influx of businesses trying to [...]
If you’ve dabbled in the world of digital marketing, you surely know how important it is to cultivate a presence on social media. But did you know that the way you approach social media can have a significant impact on the rest of your online efforts? Unfortunately, many businesses – and even many digital marketing agencies in Australia – still think of SEO and social media as separate entities. If [...]
New to SEO? Or maybe you need a refresher? Whatever your experience level, it is important to have a solid grasp of the basics to create a sound SEO strategy. Today, we’re going to briefly explore what SEO is, why you need it to survive online and what steps you need to take to set yourself up. First of all, what is SEO? Search Engine Optimisation (SEO) is all about [...]
When it comes to getting your products out there, you want to give your business the best chance. But what’s the best way to capture the attention of customers? You know that Google is probably the way to go, seeing as it is the most used search engine with over 90% of the market in Australia. Not to mention the fact that Aussies are shopping more online now than ever: [...]
You’ve probably heard the chatter across the internet that Google is making some pretty big changes to the way it ranks its searches as of May. For about a year, we’ve seen the company invest a lot of time and energy into creating useful tools, how-tos and resources surrounding the concept of Core Web Vitals — it’s safe to say that these will play a major role in any SEO [...]
So, then which one’s better for your business so you don’t make any costly mistakes. If you're like most people, then you wake up, unlock your smartphone and check your notifications. Who doesn’t, right? We all do it, and we all love our phones. Which means we’re in a full digital world and if you want to speak to people this is the most effective way to do it. [...]
With all the uncertainty that COVID-19 has brought into the world of business, it is no wonder that companies are revisiting their marketing strategies. Considering that the world of marketing — and the world itself — is in constant flux these days, it can be difficult to decide the best way forward for yourself, your employees and your business as a whole. For years, companies have been chasing the next [...]
If you're like most business owners, then COVID-19 has forced your business into change. And it's not just businesses affected, it's a change in our economic, personal and societal ways as well. The speed of this change is something which hasn't been seen since war times, and most businesses and companies are facing a shift and uncertainty about what the future will look like. But one thing for sure is [...]
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