SEO, or Search Engine Optimisation, is a long-term strategy that requires effort and the ability to be on your toes. It is the reason that certain businesses dominate their market and get the lion’ share. Over the long term, it is cost effective and provides all businesses with an opportunity to grow. But what is SEO? And how does it work for businesses? To make it easy, we’re going to [...]
Social media has become one of the most powerful marketing tools for the businesses in Australia. As a marketing tool, it helps businesses retain customers and maintain an effective line of communication with them. That being said, every business owner in Australia should know how to make the best use of social media for the betterment of their business. Here’s how to maximise customer retention with social media. Build Closer [...]
More than half of the world’s population use emails today. Within another couple of years’ time (probably sooner than that) more than 4 billion people will be using emails as a preferred method of communication due to solid reasons. Although email marketing has been around in the industry for quite a long time, it still plays a key role to keep customer attracted to businesses. Let’s have a look at why [...]
If you are a business owner or an enthusiastic entrepreneur in Australia who expects to succeed in the highly competitive business world, you should plan an exceptionally effective digital media campaign. Such campaign is not a single, straightforward task; it is a combination of various processes. Therefore, there can be some room for errors during a campaign if you don’t do your homework right. So we are going to point [...]
It is always great to have a website to represent your business in Australia; it helps to brand and market your business among the massive online community. Once the website is up and ready, the next challenge you would probably face is having duplicate versions. If by any chance, other webmasters have duplicated your website (particularly the content), there can be annoying consequences. Once the duplicate contents are tracked by [...]
A website or a web address is one of the most common terminologies we hear every day living in the age of technology. A website is a must - if you want your business to even stand a chance in the marketplace. So what is a webmaster when it comes to websites? A webmaster is a person who handles/maintains a website and this has a great impact on your campaign, especially [...]
Having a fully functioning website for a business in Australia is not a luxury anymore; it has become a mandatory aspect of any business that wishes to succeed. Without a successful online presence, a business in Melbourne can hardly succeed no matter what the industry is. Several years ago, parallel to the introduction of smartphones, businesses used to develop two separate websites; one for mobile phones and the other one [...]
Have you at any point stressed over copied content? It could be anything: some standard content on your site. Or, then again, an item portrayal on your internet business site page you obtained from the first vendor. Or, then again, perhaps a quote you duplicated from your most loved blog entry or an expert in your speciality. Regardless of how hard you attempt to offer 100% interesting substance, you can't. [...]
Redirection can be defined as the process of forwarding one URL to a totally different URL. In general, there are three main kinds of redirects, which are 301, “Moved Permanently” 302, “Found” or “Moved Temporarily” Meta Refresh But what is a redirect? You ask? The answer is pretty simple: a redirect is a way to send both users and the search engine of the website to a different URL from [...]
Google has been encouraging site owners to move from HTTP to HTTPS for a long time now. They convince people to do it by saying that they will get a search engine ranking boost as a payoff. And that has resulted in a lot of website moving across. These sites now have placed redirects to guarantee that future visitors get redirected to the new https version of their site. And yes [...]
