Differences between SEO and SMO in today’s world

By |July 9th, 2014|Search Engine Optimisation (seo), Social Media|Comments Off on Differences between SEO and SMO in today’s world

Search Engine Optimisation, SEO, and Social Media Optimisation, SMO, are two very heavily used terms in the online realm. Both things are implemented with the objective of increasing awareness of a brand or business and driving traffic to its online profiles. SEO derives this traffic from search engines while SMO derives this traffic from social media pages. While both SEO and SMO have the same objective, they utilise different tactics. [...]