Blog3 Critical Elements Every Business Website Must Have

January 20, 2020

If you’re like most Australians, then you look for all your information on a website. Which means businesses consider their website to be the first point of contact and vital to their business, sales and marketing.

A website creates the first impression on visitors which means it’s crucial for any business regardless of the industry. The appearance, functionality and the content of your website directly represent your brand image. Therefore, every business owner in Australia should maintain a close eye on their website and ensure it’s relevant, modern helpful and implement updates as needed.

Here’s how to determine if it is time to redesign your website.

Your website functions poorly on mobile

More than 50% of Google searches come from mobiles and tablets and the usage is multiplying. Which means if you don’t have a mobile responsive website, then you’ll lose customers instantly. Further to this, they’re rarely likely to return.

In today’s busy life, everyone needs convenience and instant access to the information they require otherwise interest is instantly lost. So, if your website is not compatible with mobile devices, you need a significant facelift immediately and make it a responsive website.

You’re experiencing a drop in conversion rates

If your website represents a business in Melbourne, you should be experiencing excellent conversion rates. However, if you notice a drop in your conversion rate, there must be something wrong. Be sure to assess your website, discover what faults there could be and if they’re fixable. But often the better choice is to look into a site revamp and redesign.

If your website takes too long to load

The average website load time is 2 – 5 seconds; however, people expect a website to load within 2, which means any longer than this and people will leave your site. With much competition in each industry, your website visitor will leave your site and go to the next one available. Assess the speed of your website and if it takes too long to load then contact an expert to look at what’s creating the lag and they’ll be able to make fixes so your site can load faster.

If your website looks outdated

Website designs are rapidly changing, and people like fresh, simple to use and sleek looking sites. If your website looks outdated when compared to your competitor’s pages, you should consider a redesign. There are plenty of professional web designers in Melbourne who can do an excellent job for you. If your not too tech-savvy this is the more suitable option as it will save you time and also be far more cost-effective.

Now we’ve looked at ways in which you can improve your website, so let look at simple ways to drive more traffic to your site.

Let’s face it, in today’s competitive marketplace competition is solid, which means you should put in the time to achieve your sales goals and objectives. The most successful businesses in Australia have mastered the art of getting as much traffic as humanly possible from various search engines such as Google and Bing.

So, let’s look at five simple ways to drive more traffic to your website.

Focus on On-Page SEO

On-Page SEO refers to tactics which are implemented on every website page to ensure each rank high to entice more visitors. One of the most powerful on-page tactics you can apply is creating high-quality content which is relevant to your target audience and publishing this content regularly on your site. Also, make sure each page has a meta description; this is the information which appears in a search engine results page. Meta descriptions describe what it contains to motivate users who come across your site URL to click on it.

Leverage Landing Pages

Create professional landing pages for every product or service you offer and advertise them on social media platforms such as Facebook and Twitter. You can also distribute the links to these landing pages via your email list to get as much traffic directed as possible. Apart from driving traffic to your website, these landing pages have the potential of increasing conversion rates because they instantly have all the information the user needs to learn more about your product, which means faster conversions.

Post Hashtags on Social Media

These days, if you’re business isn’t on social media, you have a massive gap in your businesses’ marketing. Now, most businesses have dedicated pages they use to achieve the same goal. Posting images, videos and captivating posts can assist you in getting traffic, but if you’re not using hashtags, enough hashtags and the correct ones you’re content won’t get found.

Add hashtags on every post you publish on social media to expand your reach. They make it easy for new and existing followers to identify your content. Try out different hashtags to find those which your business and target your right customers.

Get Listed in Online Directories

Most customers will first check reviews posted by others before making a purchase. Position your brand for success by being listed on various accredited review sites and online directories such as Yelp. Make sure you provide accurate information about your business when creating a profile and include a link which users can click on to visit your site directly. While there, respond to feedback, both negative and positive, posted on the platforms to show other potential customers you indeed you care about them.

Final Thoughts

There’s a multitude of ways you can use to get more traffic to your site, but these are the most beneficial and help get results faster.

Let look now at 5 ways to ensure your website visitors return

It is one thing to have a website, but it needs to created, implemented and maintained well if it is going to be successful. The most crucial element is ensuring visitors return.


The first element people notice on your website is its appearance. If it’s eye-catching, they’ll instantly want to stay and explore your site further. Simple is usually best when it comes to websites as if there’s too much information people are going to get overwhelmed, fed up and will move onto the next option. It’s a good idea to choose a colour theme, utilising 2 – 3 colours, and use these consistently throughout the entire website. Graphics are also a fabulous addition to any website; however, don’t go overboard, people don’t want to get bombarded with images.


When visiting a website for the first time, it must be user-friendly and easy to navigate. The layout needs to be simple and clearly labelled so that people can find their way around the site with ease. People typically visit a website for a specific reason, so it needs to be manageable for them to see the exact product or service page they came looking for. If you have to click through 10 pages before you can get to the one you want, people will give up and find a different option. If the next option is straightforward to use, they won’t return to your site.


If you want people to trust your website, products and services, it is essential to have engaging, concise and precise content. The content on your site should be created specifically for your target audience. Along with this, you need to ensure there are no mistakes, and it speaks to your target audience in the correct tone of voice.

Up to date

Having outdated information on your website makes it seem as though your website is not currently valid. It’s not modern, which means your business is also behind the times. Ensure all information is up to date and the site’s appearance is fresh and stylish as well.

Finally, let’s look at 5 reasons why you’re website needs to have SEO implemented and currently monitored to ensure your site’s success.

Search engine optimisation (SEO) is the process of ensuring your website is easily read by search engine robots, making it even easier for users to find. In today’s competitive world, SEO is more critical than ever. There’s no point in having a website if no one can find it.

It works

Of course, SEO wouldn’t be excellent if it didn’t work, but the fact of the matter is that it does. Time and time again, SEO prooves as a useful tool. Surfacing sites at the top of search engine results pages create increased exposure, which is critical for businesses. People are more will click through to websites which feature first in search engine results, rather than scrolling through to sites which lie buried from 2 and beyond. It is not going anywhere anytime soon.

There have been hundreds of thousands of jobs created thanks to search engine optimisation so you can be sure it’s growing year on year. Which means if you’re not keeping up with it, you’ll get left behind.

SEO grows and changes rapidly, which means you need a successful SEO campaign always in progress to ensure results for your business.

It gives you an insight into your customers

With the help of Google Analytics, you can track your customers and their searching habits. These statistics allow you to tailor your SEO tactics to appeal directly to your target audience.

Your competitors are doing it

If you want to get ahead of your competitors in search engine results, you need to have an SEO strategy, and you need to do it well. People typically don’t look past the first results page, so if you’re not there, you can guarantee a competitor who does feature, will win the business.

The Internet is growing every day

Every day numerous new websites get made, and website competition is growing. If you don’t utilise SEO, your website will get buried amongst the thousands of others.

If you want your business to succeed in online marketing, you have no choice but to enlist in an effective SEO strategy. It’s one of the essential aspects of any businesses’ online brand presence.

A well-designed website and one which brings visitors back along with an SEO strategy you’re going to have a successful website which attracts visitors and creates conversions

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