Blog5 Ground Rules to Follow When Crafting an Effective Digital Marketing Strategy

May 28, 2018

Having an effective digital marketing strategy is one of the guaranteed ways of making sure that your business achieves its sales objectives. There are many strategies that you can use to accomplish this goal, but if you do not take time to create the right one, you will primarily be wasting your money and time.

Today, we will look at five ground rules to follow when creating an effective digital marketing strategy.

Have a List of Objectives

What do you want to achieve? Do you want to get more customers, more exposure on social media, reach of out to customers who have done business with you before? The objectives will help you choose the right strategy and cushion you from spending money on the wrong tactics.

For instance, if you want to retarget customers who have purchased your product before, you can use email marketing to send them information about the new products that you have and be sure to give them a discount to motivate them to visit your site and make the purchase.

Learn From Past Mistakes

When it comes to digital marketing, no business is immune to mistakes. You probably made a wrong decision when you were starting out and lost thousands of dollars. That is water under the bridge now and should not hinder you from setting up a new digital marketing strategy. The most important thing to remember when creating this new plan is to look at your past mistakes and learn from them.

For example, if you hired an influencer who has a million followers on Instagram but is not keen on your niche, don’t repeat that mistake. Look for influencers in your niche who have a substantial number of followers whom they can interact with whenever they post images of your products on their profiles.


Allocate enough money to the digital marketing campaign to ensure that everything runs smoothly. If you intend to run paid ads on Facebook, Twitter, and Instagram put into consideration the cost of publishing one post. If you plan to hire an influencer, carry out extensive research to find a list of potential influencers that you can use for this purpose. Then, go an extra step to compare and contrast their fees to find that best suits your budget.

As you budget, make sure that you do not take too many shortcuts to avoid compromising the entire strategy.

Customer Focus

Keep in mind the needs and expectations of the target customers throughout the digital marketing strategy creation process. Ideally, you should use a digital marketing channel that the target audience is familiar with. For example, if you are targeting the young generation, social media and email marketing are ideal for your brand.

Align the Strategy with Your Business Goals

As mentioned earlier, it is essential to have a set of objectives that you want to achieve from the campaign. The next step that you need to take is making sure that the strategy is in line with your business goals. Concisely, the digital marketing strategy should be in harmony with the objectives and the overall business goals.

Final Thoughts

Take time to consider each of these factors to avoid making costly mistakes. You could as well delegate this task to a team of experts in your company to free up your itinerary for other equally essential obligations in your business. Also, carry out A/B tests to know if you are headed in the right direction.

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