Keyword researching is one of the most powerful tools in the SEO Melbourne world. Using the right kind of keyword related to your web content is crucial to get as much online traffic to your website as possible.
What is a Keyword?
A keyword is a simple word or phrase that acts as a key on the internet, allowing potential consumers to unlock and visit your website or blog. There are two main types of keywords in the SEO Universe.
- Short-Tail Keywords: Short-tail keywords are based on one or two words. They target an immense sphere of the audience. For example, a keyword like ‘cell phones’ would direct you to websites that sell or review cell phones, and you will have to search the entire website to access your area of interest.
- Long Tail Keywords: Long tail keywords are three or four-word keywords, almost similar to a phrase, entered into the search engine to look for a specific niche. For example, a long tail keyword like ‘price of Samsung S7 cell phone’, will provide you access to specific web pages that sell this particular cell phone.
If you wish to know the undisclosed rules of Keyword hunting, follow these simple tips to get higher SEO Sydney rankings for your website!
- Find Your Niche:
The first and foremost rule for Search Engine Optimisation is to know your calling. What does your website deal in? What is your targeted audience? How do you want to display your products and content? These questions must be answered before you go on a keyword witch-hunt. You need to identify your potential audience and think like them.
- Capitalize on Keyword Research Tools:
Many Keyword Research tools are available online to help you search for that genuinely perfect keyword. Try using Google’s Keyword Tool to get a head start on your SEO Melbourne strategy. Think of Google’s keyword tool as a search engine itself. You type in your product or service and the type of your website and run the tool. It will show results related to which keywords are used the most, which attract the most audience, and which are searched the most monthly.
- Opt for Long Tail Keywords:
As mentioned above, long-tail keywords are much better than Short-tail ones. It is advised to use long tail keywords as they are supposed to narrow consumers’ search results to the specific sites or web pages they are looking for. Consumers will conveniently find your website if your niche falls within this long-tail keyword search. Using the keyword SEO in Melbourne is better than just using SEO. People living in Melbourne who wish to know more about SEO will find your website in the search engine results.
- Comb for Competition:
There are tons of other websites that provide services that are similar to yours. They are also hunting keywords and incorporating them into their content, so this creates competition between your website and theirs. The most used and highest-ranking keywords may not be the right choice, as already high-ranking websites will follow this strategy. Instead, search for low-competition keywords suggested by your keyword research tool, and choose a mix of high-ranking and low-competition keywords to be integrated into your web content.
- Keep Your Content Trendy:
With Google’s new strategy to maintain a high SEO ranking, you must keep updating and producing fresh content on your webpage. Keep up to date by using unique keywords relevant to your niche. Use Google Trends to get access to what your potential consumers are using keywords, and then infuse these keywords in your fresh content.
Keyword Searching can be challenging, but if you have the right SEO tools and techniques at your disposal, ruling the Search Engine Results in Melbourne can be a piece of cake!