5 Ways to Maximise Pay-Per-Click Impressions

March 1, 2018

In our highly digitalized world, you need robust marketing strategies to stay ahead of the curve.

The first step to achieving this goal is hiring a team of professionals who deeply understand the various digital marketing strategies.

The second step is creating campaigns, implementing, and monitoring them to be sure that you are headed in the right direction.

PPC (Pay-Per-Click) has proven to be among the world’s most effective digital marketing strategies today.

As the name suggests, the amount you spend will be calculated based on the number of clicks your ads accrue. Unlike other Online Marketing campaigns, you will still benefit from free exposure even if a potential client does not click on the ad.

They may search for the website on Google or any other search engine.

One of the primary objectives of any PPC campaign is to get the most returns from a limited budget. Impressions are one of the metrics used to gauge the success of a campaign.

Today, we look at five actionable ways of maximizing pay-per-click impressions.

Improve Ad Quality

High-quality ads record a higher CTR than low-quality or conventional ads.

Carry out A/B tests to know which ads best resonate with your brand.

Spend time researching the right keywords and creating granular ad groups.

Ensure you include these keywords in the ads to ensure they pop up on SERPs. Contrary to popular belief, negative keywords can also help you to achieve this goal.

Increase/Boost your Bid

A primary factor determining ad position on SERPs is your bid.

Even though a high ranking does not guarantee more impressions, it will position your brand for success.

One of the best ways of achieving this goal is by increasing your bid and targeting more keywords.

Tweak Placement or Regional Targeting Parameters

First, it is important to point out that query parsing often makes ads available beyond the target geographical regions.

Most people are unaware that geo-targeting can limit the impressions that an ad accrues.

Based on these facts, you should consider adjusting your placement targeting parameters.

Do not be too rigid. Create supplementary campaigns for other plausible geo targets, and adjust your budget accordingly to avoid plunging your business into financial turmoil.

Keyword Match Type

Research has proven that broad keywords result in more impressions than a single phrase.

The relevancy risk is low if you include negative keywords in the group. Therefore, if you want to dominate your niche, consider expanding your list of keywords.

Nowadays, there are advanced premium keyword search tools that you can use for this purpose.

Consider Accelerated Ad Delivery

There is no guarantee that your PPC ads will achieve the anticipated impressions if you use the already stipulated delivery rate.

You can stand out by opting for the accelerated ad delivery rate.

Note: this setting may increase your daily spending, but that should not deter you, considering the increase in the number of impressions you will get daily.

Final Thoughts

All your efforts to get more impressions from your PPC campaign will go down the drain if your landing pages are not correctly designed.

Hire a professional web design company to work on your landing pages to ensure prospects who view them are motivated to convert.

If you are running multiple PPC campaigns, create a unique landing page for each campaign to avoid confusion.

More importantly, make sure that the landing page aligns with your PPC campaign’s goals.

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