Being Mobile Friendly Is Key To Expanding Your Business

May 16, 2017

Having a fully functioning website for a business in Australia is not a luxury anymore; it has become a mandatory aspect of any company that wishes to succeed. Without a successful online presence, a business in Melbourne can hardly grow, no matter what the industry is. Several years ago, parallel to the introduction of smartphones, companies developed two websites; one for mobile phones and Desktops. However, modern technology trends encourage businesses in Melbourne to create fully responsive (totally mobile-friendly) websites instead of maintaining two separate websites. As explained in this article, being mobile-friendly can help your business expand in many ways.

Mobile Phones Have Become So Popular – So Adapt! 

During the past several years, the usage of mobile devices has increased significantly. In fact, in a country like Australia, over 70% of people use their mobile phones to access the internet. These people make purchasing decisions based on the information they access via mobile phones. So, if your business in Australia doesn’t have a fully functioning, mobile-friendly website, you are simply behind your competitors.

And That Means People Prefer To Use Apps 

Mobile apps have made out lives incredibly more straightforward. Modern mobile apps serve us on many fronts, from finding directions to helping with weight loss. Mobile apps are simple, easy to use, and exciting. Purchasing a pizza, booking a taxi, reserving a ticket for a game, grocery shopping, and everything else can now be done via elegant mobile apps. By developing a mobile app for your business in Melbourne, you stand a greater chance to quickly address this highly potential crowd and convert them into sales.

Social Media Is Another Big Tactic You Should Maximise 

Social media has become one of the most effective tools in the modern world. With the widespread usage of mobile devices, all social media platforms have developed mobile-friendly apps and websites. You can establish mobile-friendly content and publish it via these social media apps and websites so that people will have more interest in your products.  For instance, sharing a mobile-friendly link via your social media platform will gain more visitors over desktop-friendly versions.

People Want Quick, Fast Mobile-Friendly Sites 

We all live in a hectic world where simplicity and speed matter. People in countries like Australia don’t want to wait until they reach their desktops to surf the internet; they try to access the internet using mobile phones. If your website is too heavy (not compatible with the smartphone screen) and you don’t have an app, your business in Melbourne will hardly be accessible to mobile users. To generate more revenue and gain new customers, you should make your campaign mobile-friendly; that is a fact!

The mobile-friendly approach delivers a better user experience for visitors. Navigating through an app or a mobile-friendly website is way more straightforward compared to using a desktop-friendly version. So, if you expect growth for your business, being mobile-friendly is unavoidable.


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