Looking to start the year off strong? It’s time to take a fresh look at your current SEO strategy and see whether it’s up to scratch! Here are 6 SEO trends you need to be aware of to thrive in 2022. MUM knows best Set to be released over the next few years, Google’s Multitask Unified Model (also known as MUM) is anticipated to change the way we search. Up [...]
Not all SEO is equal. When shopping for an SEO company or evaluating the performance of your existing one, it is important to know what good SEO and bad SEO – or black hat SEO – looks like. But how can you tell the difference? Today, we’re going to explore what black hat SEO is, the damage it can do to your business, and how you can make sure that [...]
We spend a lot of time on this blog talking about search engine optimisation. But while it is vital to make your site seen, it is even more important to make sure that once users get to your page, they do what you want them to do. This is where conversion rate optimisation comes in. Rather than spending time and money trying to bring in more visitors, conversion rate optimisation [...]
By now, you probably know how beneficial Google ads can be for your business. But which ones should you focus on? For beginners, it can be hard to navigate the world of Google ads, and there are many easy mistakes you can make along the way. Today, we’re going to explore the different types of Google ads you can use, what each can do for your business, and exactly how [...]
Want to start 2022 off on the right foot? Why not strengthen your online presence and give your business that well-deserved boost? While SEO is a gradual process and the algorithm is always changing, there are some easy fixes that can have a huge impact on your ranking. To help get you started, we’ve assembled a list of 15 ways you can start improving your SEO today and see results [...]
Unless you’re a digital hermit, you’ve likely heard of YouTube. After all, the video-sharing platform has a whopping 2.29 billion active users – second only to Facebook’s monopoly – with a billion hours of content consumed every single day. What you may not know is how vital YouTube can be for your business, helping you reach more customers and build your brand. Today, we’re going to show you how you [...]
As the old saying goes, you need to spend money to make money and this certainly applies to Google Ads. With pay per click (PPC) advertising, you only get as much as you put in. That being said, spending more money doesn’t always translate into better performance. According to the quarterly Next&Co Digital Media Wastage Report released last month, brands waste an average of 37% of their digital ad spend. [...]
Ecommerce in Australia is taking off: in 2020, 82% of households made an online purchase, with 1.3 million households doing so for the first time. This is only set to continue, with 5 million households buying online each month in 2021. Basically, if you’re selling any sort of product, you can’t afford not to take advantage of eCommerce. Unfortunately with the increase in demand comes the influx of businesses trying to [...]
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