Ecommerce in Australia is taking off: in 2020, 82% of households made an online purchase, with 1.3 million households doing so for the first time. This is only set to continue, with 5 million households buying online each month in 2021. Basically, if you’re selling any sort of product, you can’t afford not to take advantage of eCommerce. Unfortunately with the increase in demand comes the influx of businesses trying to [...]
If you’ve dabbled in the world of digital marketing, you surely know how important it is to cultivate a presence on social media. But did you know that the way you approach social media can have a significant impact on the rest of your online efforts? Unfortunately, many businesses – and even many digital marketing agencies in Australia – still think of SEO and social media as separate entities. If [...]
New to SEO? Or maybe you need a refresher? Whatever your experience level, it is important to have a solid grasp of the basics to create a sound SEO strategy. Today, we’re going to briefly explore what SEO is, why you need it to survive online and what steps you need to take to set yourself up. First of all, what is SEO? Search Engine Optimisation (SEO) is all about [...]
When it comes to getting your products out there, you want to give your business the best chance. But what’s the best way to capture the attention of customers? You know that Google is probably the way to go, seeing as it is the most used search engine with over 90% of the market in Australia. Not to mention the fact that Aussies are shopping more online now than ever: [...]
So, then which one’s better for your business so you don’t make any costly mistakes. If you're like most people, then you wake up, unlock your smartphone and check your notifications. Who doesn’t, right? We all do it, and we all love our phones. Which means we’re in a full digital world and if you want to speak to people this is the most effective way to do it. [...]
If you're like most business owners, then you've worked hard to develop your brand's social media following. However, making mistakes will have your followers, dropping faster than you can imagine So, be mindful and avoid the following 7 social media mistakes. 1.Too Much Self-Promotion People use social media to have a good time, to catch up on what's going on with their friends, family and the world. So, your [...]
One of the most compelling resources you can utilise to get attention to your website is SEO.One of the most compelling resources you can utilise to get attention to your website is SEO. Search engine optimisation harnesses the power of resources like Google and gets your business found on the web. If you want your website to rank you at the top of searches related to your niche, you're going [...]
Today, it’s a lot easier to create an ecommerce website. If you take advantage of a ready ecommerce platform, you’ll be able to save your costs and get a website developed quickly. Nowadays, you can build your ecommerce website on a variety platforms including BigCommerce, Magento, Shopify, WooCommerce and others. However, it’s not enough to create an ecommerce website to start selling products online. Obviously, you need to do more. [...]
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