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One of the most compelling resources you can utilize to get attention to your website is SEO. One of the most compelling resources you can use to get attention to your website is SEO.

Search engine optimization harnesses the power of resources like Google and finds your business online.

If you want your website to rank you at the top of searches related to your niche, you will want to look at a few elements that will help you gain the upper hand over your competitors.

If you’re like most people, you’re probably struggling to understand SEO.

Not to worry because SEO is what we live and breathe here at Search Marketing Group®, but for most business owners (who don’t work in a tech-related field), SEO jargon can quickly go in one ear and out the other.

We’re sure you’ve looked online for SEO Melbourne tips and other ideas and read a lot of information, but you feel it’s all so complicated.

Sound like you?

If so, for this reason, is why we created the following tips.

While these tips can get applied to most search engines, they are first and foremost related to Google (the most popular search engine in the world).

They’re so beneficial, and we’ve made them manageable for you to understand without using technical jargon. Unless you’re an SEO specialist, as we said earlier, you’ll struggle to understand.

Update Your Page Often

The first matter you should do for your website is simple.

Update it, and often.

By updating, we mean creating content and publishing it regularly to keep your website fresh and keep Google happy. For example, if you have a website that has a great deal of writing, make sure you update the copy and tweak it every so often.

A great way to do this is to set up a blog page on your website. Doing this will notify search engines you’re updating your page frequently and that it’s not a static site. Static pages and websites drop in search rankings fast and will cause you many headaches.

Integrate Social Media Sharing

On your pages, make sure you link to social media. Then within the confines of social media, click a link to your website page here and there.

Search engines look to see if you’re going forward with the standards of online marketing, which include social bookmarking and more. Without adequate coverage within social media, including backlinks, you won’t get seen as part of the web’s standards for updating pages.

Pay For PPC Advertising With AdWords

Here’s something most businesses don’t know about.

AdWords is a powerful PPC advertising solution. You can pay as low as 5 cents per click, which means you can do so on a budget.

Here’s the best part: Google doesn’t always want to admit it. When you use their advertising services, you will get a boost in SEO because they lump your site into “relevant” and “up to date.”

SEO is powerful, no question about it, but Google makes its money with advertising. If you fund their company, as small as it may be, you will get a boost in SEO, even if it’s slight. But this boost can give your rankings a huge jump overall.

Utilize the Power of SEO Plugins

If you use WordPress to host your website, you already appreciate the ease of use and design customization it allows. But did you know it offers a range of SEO plugin options to optimize and track your search engine ranking?

Yoast is one of the most popular options, but alternatives do exist. Some examples are All in One SEO Pack, SEO Ultimate, Squirrly SEO, or SEOPress (to name a few).

Some web browsers, such as Chrome, also offer SEO plugin components.

They all have different pros versus cons and various price points, so research to determine the best option for you. And begin to make your SEO life simpler.

Eliminate 404 Errors and 301 Redirects

What is this?

A 404 error is if you click on a link and you get a message telling you the requested URL may be available again in the future, but not with the same content. A 301 redirect gets used when a requested resource has been moved permanently to a new URL, and you click on a link, and the link takes you to a web page that doesn’t exist.

Any incorrect, replaced, or expired hyperlinks on your page should be removed or updated immediately, as they can significantly reduce your SEO. Specific applications like Google Webmaster Tools and Atomseo will automatically highlight dead links within your site.

Why is it necessary to remove these errors and redirects?

It’s simple. Very few web visitors will take the time and effort to find the correct link if they encounter an error or redirect message, which can be detrimental to your website because it drives customers away from your site, never returning.

Build Reputable Backlinks

Building backlinks means something on other websites which links directly back to your site. Developing links (both internally and externally) is essential, as they are the number one contributor to a website’s Google ranking.

Some ways to leave a trail of backlinks across the web include guest blogging on other platforms, leaving comments on relevant sites, posting on forums, including your web URL in online bios, or promoting yourself on social media.

Successful backlink integration should link to high-value content which applies to the place you are posting it. As the process can take lots of time, we recommend focusing on quality over quantity when planning your backlinks.

On the other hand, internal links are hyperlinks within the copy of your website, which, when clicked on, take you directly to another page of your site.

Sound difficult? We’re the experts, and we’d love the opportunity to help.

Optimize Your Website For Mobile

Mobile phones and other smart devices are the most popular way internet users access the web. This means web optimization must be adapted to suit. The most significant difference between mobile and desktop web browsing is mobile viewing allows for far less space.

This factor of less space means your content must be cut back, with only the most appealing text and images left visible. Because it appears on a small screen, your site must be visually captivating with clear directions, easy-to-use buttons, and a quick, sleek interface.

Refer Suggested Content to Your Readers

One brilliant way to benefit your SEO is to retain web visitors by linking them to related content on your website. A form of internal linking, as we said above.

One Method. Add suggested articles at the bottom of your posts on your website, which are either trending on your site, or you feel the visitor will benefit from reading the content. Then they click on the link to get directed there.

Another internal linking method is adding hyperlinks within your blog posts that link to past and helpful content you’ve written.

A third method is to refer audiences to your external work (such as social media platforms or video channels).

Do An SEO Analysis

If all else fails, or as an extra safety measure, employ an experienced and reputable company to assess your current SEO on your site.

Google Analytics is an excellent first step at checking your search engine rankings and overall web status. Still, an in-depth audit done by a professional SEO specialist is the superior option.

They can fill you in on crucial web optimization information such as your current performance, keyword research, audience demographics, and the ideal way to target your audience. They will teach you how to gain organic growth without having to resort to scammy, paid schemes or unethical tactics.

Ensure Your Content is Up to Scratch

We’re sure you’ve heard the saying, “content is king” when it comes to SEO, but this only relates to good content. Your rankings will suffer if your text and imagery are not rich and error-free. We recommend you utilize the services of a professional copywriter, editor, or proofreader to check your content for mistakes and ensure it flows well.

Additionally, professional help can also be helpful in optimizing your videos and images to ensure they’re of the utmost quality (regardless of what sort of screen they get viewed on), appealing, and targeted for your market.

In the continually changing world of SEO, it’s essential to keep up, or your business will get left behind.

After all, the success of your business depends on it. Don’t let yourself get stuck in the past with an outdated website, irrelevant content, or poor SEO techniques.

To be successful in your business, you must be easily searchable online, and to be searchable, you must continuously work to improve your SEO strategy. No matter where your website ranking currently stands, there is always room to grow.

If you use the above approaches, you’ll be well on your way to improving your website’s performance on Google and beyond, which means increased sales for your business.

And we guarantee these tips will help.

So, finally.

Please let us know in the comments below if you’ve already applied these techniques.

And if so, which have you found most successful?

Oh, and if you believe this article will benefit others, please share it and share which point you found most helpful from above.

Like most business owners, you’ve worked hard to develop your brand’s social media following. However, making mistakes will have your followers dropping faster than you can imagine

So, be mindful and avoid the following 7 social media mistakes.

1. Too Much Self-Promotion

People use social media to catch up on what’s happening with their friends, family, and the world. So, your content needs to be fun, exciting, and helpful. Do NOT post ads in your social media feed. Focus on creating content that inspires and educates. These posts get more likes, comments, and shares, increasing your organic reach.

2. Feeding the Trolls

Social media sometimes bring out the worst in people. They can say the nastiest things about your brand, product, staff or service. They have turned into the internet term, TROLLS. These trolls can upset your page with negativity. Their influence can even spread to other customers. Getting into arguments with a troll is never a good idea. It’s best practice to reply to trolls publicly in an amicable way and then aim to transition your communications with these customers to private messaging so you can get to the bottom of their concerns quickly and discreetly.

3. Incorrect Post Frequency

Nobody wants to see 8 photos a day of your product, even if it’s the best product in the world. At such a high frequency, it’s impossible to keep up the quality of your social media content. Small to medium brands should aim for one post per day maximum unless you’re promoting a special event.

On the other side, accounts that only post once or twice a month can begin to look like ghost towns. You’ll struggle to build your community unless you post at minimum 3 times a week.

4. Poor Lighting

Better lighting creates better-looking photos and draws more engagement to your social media content. Dark or overexposed photos won’t delight your audience, and they certainly don’t belong on your feed. You want to show your products in the best light possible. Don’t worry if you can’t afford professional lighting gear. The sun is free so take your images during daylight hours.

5. Irrelevant Content

#internationaldoughnutday might be relevant to Krispy Kreme, but it’s unrelated to all businesses. Getting involved in an international day is an easy source of content for a post, but does your audience care?

Make sure your content is relevant to your industry and your business. Measure follower engagement, and if a post doesn’t resonate, don’t do it next year.

P.S. Any day works for us if you want to buy the team at Search Marketing Group® doughnuts.

6. Using Stock Imagery

Stock imagery is readily available, cheap, and sometimes even accessible. But the trouble is everyone else is using stock imagery too. This means people switch off and ignore your images.

Make sure your imagery shows off the unique selling proposition of your product or service with authentic images.

7. Buying Fake Followers And Likes

Buying fake followers will harm your reputation. Remember, they’re fake, which means they won’t buy your product and will reduce your account’s engagement rate in the long term. Buying fake followers is strictly prohibited by all major social media sites, meaning can even get your account banned. Keep your focus on conversions and engagement from real customers, and use your budget for marketing that which actual results.

Why Combining ALL digital marketing strategies is Essential for Your Business.

We’ve looked at the importance of what mistakes not to make when using your social media platforms to market your business. So now, let’s look at other vital digital marketing strategies to help level up your business fast.

Excellent search engine optimization is an element all business website owners need. Yet, some businesses are more focused on using social media instead. This means so many website owners are missing the benefit of the combination of these two essential aspects. SEO and social combined will make a difference to your marketing strategy.

As a general rule, the more information and links included on your website, on social media sites, and in local directories, the better.

It would be best to have effective SEO to increase organic traffic from search engines. For example, if you have a plumbing business in Melbourne, you will want to mention plumbing and Melbourne-related keywords for both on-page and off-page search engine optimization. Use some SEO hacks to improve your website’s SEO performance.

Social media, however, is more critical when it comes to local SEO services because many customers may find you on one of the social media platforms instead. In this sense, your business’s Facebook page serves as your website for many potential customers.

Recommendations, social proof, and good reviews are essential for any business, and social media is leading the way in this department.

Once your website gets optimized, the first stage of your social media campaign is to claim your Google My Business page. Then optimize all information on your social media pages to reflect your Google My Business page and all other local directories.

This uniform information provides customers with all the knowledge they need to find your business. Social signals, such as “Likes” on Facebook or “Re-tweets” on Twitter, count as a local search ranking factor, according to a recent study by Moz. You’ll rank higher on local search results if more people interact with your business on social media.

Should You Be Paying For PPC?

When deciding which is better for your business – SEO or PPC- you must understand their differences. And how they’ll make the desired impact you want for your business.

SEO and PPC are part of Search Engine Marketing (SEM) which is part of your overall Internet Marketing campaign.

Firstly, what are the differences?

The main difference between Search Engine Optimisation (SEO) and Pay Per Click (PPC) is traffic coming from SEO (organic) is free while traffic generated from PPC is not free (as the name implies, you have to pay a cost per click).

Where should your money go?

PPC to start as it is going to help you get the results you want immediately.

Yet where should you devote your efforts, time, and budget?

It’s correct that PPC campaigns can get websites noticed, as they push your business into prime positions and make it easy to target specific audiences highly. Yet, if you run a business, you’re looking at your business’s long-term growth and success, not merely instant results.

If your website is not well optimized for search engines, and you don’t take steps to achieve this, then you might always be looking for quick results from PPC campaigns. Yet this tactic comes at a very high cost, and it’s a cost that never ends.

Therefore, it would be best if you focused on working on SEO. This strategy is going to be the final step in your marketing plan.

If you don’t focus on search engine optimization, you’re missing crucial opportunities to grow your website’s effectiveness. These opportunities include taking advantage of multiple social media platforms and building local customer support through reviews and links, all of which will cost far less to implement. For example, a relevant and SEO-rich blog and newsletter will build exceptional content on your website and simultaneously trigger the search engines to rank you highly.

SEO will help you establish your business in your industry for years to come.

If you’re running a care home in Melbourne, for example, your SEO efforts can link you to countless other healthcare organizations, local community websites, related social media pages, and local news and media organizations as well. This means you’ll get noticed by potential customers, other businesses, and also the search engines as a relevant and essential care home in Melbourne

You won’t build your brand awareness if you opt for the lazy approach of putting basic service and contact information online and then starting an ongoing PPC campaign. Furthermore, you’re missing crucial opportunities to engage with the community and build trust, which means you’re spending money for no results.

So what is the final answer?

You may gain some business with Google Ads, but you won’t build the long-lasting trust and identity that comes with well-implemented SEO.

So it’s best to start with an active PPC campaign to help you establish a higher rate of return and more profits and to kick off your campaign. From there, focus on SEO for a longer and stronger approach down the line.

What do you think about PPC and SEO? Please post in the comments below. Or share any other ideas which work for your business.

Please share this post if you think it will benefit your followers, as we’re sure it’s helped you.

Link building is essential to build a long-lasting and robust SEO campaign. Unfortunately, many people do not see it as a necessary factor in their strategy. This means you’ll gain a competitive advantage if you do it for your business.

As experienced professionals at Search Marketing Group®, we believe in using link building to help SEO campaigns. The benefits are evident and essential, including:

Establishing your online authority

Becoming an online leader can be done with link building. By publishing reliable and high-quality content on fellow highly used sites relevant to your business and industry, users will quickly see your brand as the leader of the pack, thanks to the trust in these sites. This tactic leads to more referrals and more conversions.

Stronger Brand Visibility

The more links you establish, the more visibility your business will gain. More and more users will see your brand throughout these sites, increasing the chance for greater brand recognition and more direct organic (free) traffic leading to your site.

Dominate Your Search

Google uses the quantity and quality of inbound links (amongst other things) to help determine which pages rank higher. It wants to assess how strong the authority of your domain is, and it measures this by counting the number of relevant links to your website. The more invested you are in your link building, your rankings will go higher.

Referral Traffic

We touched on this above with your online presence leading to more referrals from users. While having higher rankings does help you with your ROI and conversions, traffic is vital here. Referral traffic will help you get those conversions, and as you continue to focus on link building, you will notice them continually rising.

Long Term Investment

Compared to traditional paid methods such as Google Ads, link building is designed to last the distance. It’s a long-term commitment because as long as the link and its connection to the page remain active, the visibility and possible referral traffic stay active too. Once you commit to investing in link building, stick to it because the payoff is worth it.

5 Effective Local SEO Link-Building Tactics

After dealing with clients over the years as an SEO specialist, you realize many people have little clue about how SEO gets implemented on their websites.

Most people think SEO link building involves using tools for spamming a website or creating hundreds of pages all over the internet and linking them to your site.

This fact isn’t actual if it gets done correctly.

Link building plays a large part in the overall SEO campaign of a website. Still, the complexity behind implementing SEO strategies can find and build quality links rather than quantity. And Google favors quality over quantity.

In the SEO Sydney industry, the quality of links used to rank clients’ sites creates your competitive advantage, and if you’re one of our clients, then you’re in good hands.

Below are the types of link-building we implement for our clients to achieve fast, safe, and long-lasting rankings.

Local Directory Listings

While local directories are a great source of backlinks for your site, there are quite a few low-quality, poorly designed, and spam ones. The trick is finding high-value directories and getting your business listed. Another advantage of local directories is that they’re an excellent source of direct business leads.

Press Releases

Getting your site ‘out there’ can be as simple as letting people know you’ve entered the online market. There are many high-quality press release sites out there, some paid while most are free. Press releases are a great source of high-quality and clean links for your website. And don’t forget the massive benefit of increased branding and exposure for your business.

Guest Posting

No matter your market, there’s always a high demand for high-quality content. Most popular blog sites in your industry will allow guest posts, meaning you write up material that will benefit their readers, and in return, you’ll get free exposure to your business and many backlinks too. Furthermore, Google loves this.

Local Citations

TA citation is an online reference to your business. Its name, address, and phone number. While technically, they aren’t considered backlinks, they are an essential factor in Google’s search algorithm. The more citations you have mentioned about your business address in your local area, the better.

But how does Google identify a site deserves the top spot?

If your business address is mentioned often in your local area, Google equates this as a signal that you’re a trusted business in your region, pushing you higher in rankings for your area.

Leverage Local Relationships

There’s nothing Google loves more than a super geo-targeted local backlink.

What does this mean?

If you’re trying to rank for service in Melbourne, you’ll want to get as many backlinks as possible from Melbourne businesses. If you have local business partnerships or even something as simple as sponsoring the local soccer club, request a backlink from these relationships because they’re some of the most exclusive and authoritative links you can obtain.

The link-building tactics you’ve read above are the most effective measures of obtaining high-quality links to your website.

The team at Search Marketing Group® hopes you now have a better idea of how links get built to increase your business.

But keep in mind this article covers the link-building part of SEO, but a complete SEO strategy includes much more than merely building links.

Do you build links for your business?

Let us know in the comments below.

Oh, and if you liked this post, and believe it will be helpful, then please share it and tell us which point from above you found most valuable for your business.

If you’re like most people, then you’re on one or several social media platforms. And, several times throughout the day.

Hundreds of millions are active users of Facebook, Instagram, and more. So, here’s how social media marketing will affect your business.

Social media marketing has significant impacts on your business. There are several reasons for this – most importantly, it allows e-commerce owners to have access to the personal information of their clients and potential customers.

Millions of people are on social media websites, meaning their emails, telephone numbers, and preferences are shared with third-party businesses. As a result, social media websites can target content to suit the interests of distinct groups of targeted people.

Email Marketing

Emails are one of the best ways to target content toward individual customers. When someone buys from an online store, they usually provide the business with their email address. The company then has quick access to contact customers and turn them into repeat ones.

Business owners can send emails to their customers and potential customers when they have items that might pose an interest. Selling products this way helps to increase their sales and generate more conversions.

Facebook Marketing

Facebook is one of the most efficient ways for businesses to use social media marketing. Business owners can create web pages for their stores. This means customers can keep in touch by following recent news, products, posts, and updates.

Businesses can also sponsor ads that pop up on the feed of people in proximity to the store. Or to potential target audiences who might be interested in the products. If someone likes many clothing stores, for example, a person who owns a clothing store can get this information and target these consumers with sponsored ads.

Instagram

Instagram is being used more now than ever before. Business owners are creating accounts to expand their reach across the app. And there are many extensions available to connect Instagram to websites. These extensions provide an account’s followers with direct access to businesses’ websites, which means it’s easy to access for them to shop directly online.

Discounts and Coupons

Discounts and coupons get widely used online. This tactic is an attractive marketing strategy for businesses that want to pull more customers and generate more conversions.

Discount codes and coupons have a specific time frame to get used, creating a sense of urgency in consumers. This means they’ll get the impression if they don’t buy the products now at a discount, they won’t be able to later.

These discounts and coupons get targeted through social media websites and emails. Businesses who use Facebook and Instagram will share the discount codes on their socials to ensure they get as much reach as possible.

Social Media Techniques To Master For Success

Social media marketing is expanding rapidly in Melbourne, and with millions of users, it’s critical to use them for your business’s marketing.

However, if misused, it can negatively impact your business. And remember you can’t control everything published on social media. Still, there are a few critical changes which businesses can do to market themselves more genuinely, to gain the right kind of attention.

Setting clear campaign goals will help you establish long-term success

One of digital marketers’ most common mistakes is not having content goals before launching a campaign. It’s essential to define goals and to make sure analytical tracking gets set for each campaign purpose. It’s also wise to mark out and communicate objectives from previous campaigns into the planning process of current campaigns.

Target the right audience makes the difference

Even if you are producing the best content, it’s pointless if you’re not targeting the right audience at the right time. By making this mistake, you’ll be missing out on numerous opportunities. So ensure to track cookies and pixels to reach out to people who have visited your site or sent you emails.

Take your social marketing strategies beyond and see how it excels in your business.

Engaging social media users helps you connect with your audience on a consistent level

Even though you might be a pro at how to use social media for your business, there are different strategies. Just posting things will not be beneficial at all; you need to comment on posts, respond to inquiries and find ways to communicate with your audience. By doing so, you become a well-known name and a part of their thought process.

Producing genuine, beneficial and engaging content helps continue your relationship with your social followers and gain their trust.

Campaigning on social media is innovative marketing, but repeating what you have to say more than a few times isn’t right, and will leave people uninterested in what you have to offer. Take time to write up useful posts and reply with individual comments – this shows people that your commitment and you have a passion for what you do.

Picking diverse channels for communication can help you reach various customers.

While it is only natural to pick out the most common social media platforms to advertise on, it’s a decision that won’t yield results in the long run.

If you’re aiming for a specific audience, then go to the socials where this group of people gathers, so you can regularly reach them.

Email campaigns seem ordinary, but they continue to be successful on all levels.

With the hype of using channels like mobile phones and social media, you shouldn’t overlook the positive impact email marketing has. It’s essential to use email as a form for targeting your audience.

How To Maximise Customer Retention With Social Media

Social media helps businesses retain customers and maintain an active line of communication with them. Which means every business owner in Australia should know how to make the best use of social media for the progress of their business.

Build Closer Relationships With Your Customers

Every customer fancies unique and individual attention from their favourite businesses. They don’t want to get treated as a reference number or an email address. With the help of social media, you can get to know your customers well and identify their key requirements.

There should be lively connectivity between your business and customers, and with a personalised approach, you’ll gain trust and commitment from your followers.

Identify Your Audience’s Best Social Media Platforms

There are various tools to identify the IP addresses of your website visitors and track the socials they mostly visit. Once the customers’ social media profiles get detected, you’re able to target them through the correct channels.

Build A Strong Social Media Presence For Your Business

Although it sounds obvious, a surprising number of businesses in Melbourne lack a strong social media presence. Some of these businesses focus on one social media platform and completely ignore the rest. Meanwhile, some businesses ignore or fail to promote their profiles enough which is detrimental because competition among the business profiles in social media platforms is immense. As a growing business, you must remember that the majority of modern customers prefer to reach you via social media.

Offer Solutions Through These Social Media Platforms

A considerable number of businesses still rely solely on conventional methods like call centres and emails to offer solutions for customer issues. Although there is nothing wrong with these methods, modern customers expect faster and easier alternatives such as social media. Therefore, if you plan to retain more customers, you should have a special team to respond to customer inquiries on social media platforms.

Encourage Customers To Share Your Content

Always have something fresh, relevant and useful on your social media profiles. Customers tend to share the experience they’ve with your social media profile (whether it is good or bad). So, always deliver the best for your customers, encouraging them to share your excellent work. And always maintain a friendly and professional approach when communicating.

And, finally.

What struggles do you have with your business socials? Please post in the comments below. Or share any other ideas which work for your business.

Please share this post if you think it will benefit your followers as we’re sure it’s helped you

If you’re like most people, then you probably use Facebook. With more than 2.07 billion monthly active users, Facebook is undoubtedly one of the most influential social platforms. Which means it’s also one of the best marketing platforms for businesses. The platform is fantastic for creating brand awareness, engaging with customers, and giving the world a much better idea of your business.

All social media, especially Facebook, is a critical part of every marketing strategy. Facebook, Twitter, LinkedIn, and Instagram have helped many businesses in Melbournereach more people. A proper SEO strategy for these social media platforms will help your business reach a new level.

Businesses of all kinds have experienced a complete shift in recent years as they discover their clients and customers haven’t even seen their website but only their Facebook page. This means social media platforms like Facebook allow you to reach people who you know are interested in what you’re offering.

It’s an invaluable tool that makes a hugely positive impact on your online campaign. That’s why you must bring together the best of SEO with your Facebook marketing.

Your website can get found by search engines when it’s effectively using SEO strategies, but your Facebook page also needs search engine optimization to get noticed within Facebook searches. For example, someone looking for a hairdresser in Melbourne might perform a Facebook search first.

For reasons such as,

• They want to see how your business looks
• If social interactions are timely and friendly
• If it appears inviting
• If people have left comments and recommendations
• If people have checked into the location

Previously businesses paid a fortune in ongoing advertising.

But, the exciting news is once you’ve developed and continued maintaining your Facebook SEO strategy effectively, you’re tapping into giant social networks’ audiences without the cost of expensive advertising as well as building trust and authority and reaching huge audiences who are more targeted and accurately skewed towards your business than we ever imagined possible before. Which, of course, is a crucial aspect of any business’s marketing strategy.

Apart from the internal Facebook search, you can also show up on other search engines with your Facebook page, as Google, for example, also indexes Facebook.

This is a good start if your brand name and URL match your Facebook page. Also, make sure to get listed in the right category on Facebook.

With the Melbourne hairdresser example, you’d want to select the ‘Local’ category and include subcategories such as health and beauty.

Remember to use plenty of high-quality SEO content, pictures, and interaction with customers as is worth its weight in gold for your business to get found.

Vital SEO Methods Your Facebook Is Missing

Maximizing the reach of your Facebook posts with SEO Melbourne will help you drive traffic to your site, attract and engage audiences and improve your visibility through keyword optimization.

Although social media does not directly impact a Google search algorithm, remember, they have some correlation as we said above. More exposure of your page to a broader audience means more people clicking the links.

More clicks mean more traffic, which is vital for your rankings. More people sharing your content improves your chances of boosting your search engine rankings. So, how do you maximize your Facebook business page to achieve this?

Your Name Is One Of The Most Important Steps

Don’t be generic.

Create your Facebook business page with your business name. Google gives more importance to the first word in your title. Therefore, using your business name is essential, which can help you gain more and more traffic and connect with your audience.

Create a URL

Once your page reaches a few likes, you can create a unique URL for it which is heavily weighted by search engines. The URL you create should reflect an aspect of your business. Also, fill in the necessary information, which helps create a positive impression.

Use Keywords On Your Facebook As You Do For Your Website

It’s an integral part of every Facebook page as a website. Keyword optimization is the base form of on-site SEO. Use relevant keywords in the description to let people find you. These keywords help optimize the page, making it more visible.

Pin Important Posts to the Top of Your Page

Pinning helps in boosting visibility. Pin posts that highlight your top content. Remember, with most social media. Trends change quickly. So don’t let yourself fall behind by not being involved in the latest trends. Put your most important posts up top to ensure your page and business visibility.

So,

• We’ve covered why Facebook marketing is critical
• How to set up your page the right way.
• And the importance of maintaining your page and building SEO strategies.

Strategic decisions need to get made to maximize ROI from your Facebook marketing campaigns.

So, let’s look now at the top 5 Facebook marketing mistakes NOT to do.

Share Content Which Shows You’re Desperate For Likes and Engagement

Millions of brands use Facebook to market their products and services, so you can’t afford to.

Publishing content that portrays your brand as one that’s desperate for likes and engagement is one of the surest ways of flushing your investment in Facebook marketing down the drain. Avoid posts that request followers to comment or like in a way that doesn’t flow with your post and may appear pushy. This type of post will compromise your business and make it challenging to get tangible results from the campaign.

Instead of such posts, consider offering exciting facts about your niche or commenting on general topics your audience may find enjoyable and empowering. And then invite them to provide their thoughts as well.

Posting Inconsistently

One guaranteed way of gaining followers on Facebook and spurring interaction is by consistently posting fresh content.

Show your followers you care by posting new content as frequently as possible but do not overdo it. Because if you fill up their newsfeed with content and notifications, they may as well decide to unfollow the page.

To avoid this, you can create an editorial calendar for your Facebook. This organization ensures your marketing campaign will remain constant but not overwhelming.

Your primary goal as you create your content calendar should be to inspire the audience and keep them in their front of mind.

Posting Irrelevant Content

Before you publish or share a new video or post, ask yourself if your target audience may be interested in it. Sometimes, it’s not easy to know if certain content is relevant. So, we recommend carrying out extensive research online and offline to understand what your target audience is most interested in. What type of content is most likely to elicit positive emotions and motivate the audience to take the desired action?

Not Responding to Comments

How will your audience know you’re human if you don’t take time off your busy schedule to read and respond to their comments? To succeed in social media marketing, you must be social and confidently react to comments and questions.

The comments can provide ideas about the most relevant content to publish and improvements that may need to be done to your business to give it a higher cutting edge in the market.

Trying Too Hard to Sell

One of the main reasons you’re running a Facebook campaign isn’t only to increase your brand awareness and sell your products too. However, trying to make a sale every time will automatically chase away customers to your competitors.

Remember, Facebook is a social network, and people are there to be social.

Ideally, it helps if you focus more on interacting, building a community, and offering the best user experience. By doing so, your followers will get naturally hooked on your brand, and with time they’ll increase their spending potential once they trust you.

Advanced Facebook Paid Marketing

Unknown to most brands and individual marketers, “Boost Post” is not the only way to reach a broader audience and get more interactions.

Facebook Analytics gives you a clear perspective of your audience by providing data you can use to target specific segments of your audience with ads. Go the extra mile and leverage Facebook Power Editor to come up with great ads for new products, but be vigilant not to spam your followers’ news feeds.

Remember, optimizing your Facebook page with SEO helps you boost traffic to your website, which means you get more leads. Failing to do so sees your business fall behind your competitors. So stay ahead of them by following our tips above.

Managing Facebook can be a struggle.

So if you need a professional touch, contact the experts here at Search Marketing Group® today for more information about our Facebook and social media services.

And finally.

What struggles do you have with your business’s Facebook page? Please post in the comments below. Or share any other ideas which work for your company.

If you like this post, please share and tell us which point from above you found most beneficial.

Website Content is Crucial

Like most people, you’ve probably heard the saying, “Content is king.” This saying stands true because what’s on your website matters.

It matters for your SEO purposes and your website user experience. If it’s not user-friendly, you’ll lose website visitors almost instantly, and if it’s not Google-friendly, it will damage your SEO.

These days, there are three significant expectations for any successful website: simple, sleek, and highly responsive.

Most Australians access the Internet on their mobile devices, which means websites must be less complicated to suit. However, prioritizing simplicity shouldn’t be a reason to forget the importance of quality content on your website. This content can include pages, blog posts, general information, photos, videos, graphics, and more as long as it is relevant, authentic, and appealing to users.

Content is the best way to present information on your website.

Information determines the value of a website. Although the appearance factor and functionality matter, the data represented is far more significant. Besides providing information to visitors, quality content is vital for Search Engine Optimisation (SEO). Search engines prefer meaningful, fresh, and original content. When ranking your website in SERP (Search Engine Results Page), search engine algorithms will determine your content quality.

No matter if you’re trying to sell a good, offer a service, or present information, your website should have a sufficient amount of appropriate content (preferably in the form of blogs and pages). When you have adequate pages and content, search engines will quickly identify the relevance of your website to several keywords and direct potential visitors to your site.

It is vital to keep their attention if and when they get directed by presenting plenty of relevant information. Visitors should be able to clarify questions about your niche when referring to your website. Web content that is clear and easy to understand can significantly increase your conversion rates and retain traffic.

Content facilitates keyword integration and benefits your SEO.

Without enough material, you can’t integrate keywords into your website. And without the assistance of keywords, you will not likely be visible to your potential online customers in Australia. When incorporating keywords, you must use a natural flow that doesn’t undermine the intention of the content. Be sure you avoid keyword stuffing. (Which means adding in keywords here, there, and everywhere) As this reduces the quality and professionalism of your website.

Further, you should divide the web pages up rationally and section them with the appropriate use of keywords and headings.

Content allows for call-to-action features and brings in new customers.

Excellently written, engaging content can encourage people to engage with your website and content powerfully. Depending on the quality of the content, visitors may subscribe, leave feedback, sign in to the site, or even make a purchase. Creating highly effective marketing content, especially with the assistance of an expert, can be just what you need to boost sales and build a steady customer base.

Content can standardize your web page and create a buzz.

Without enough material, your website will not look complete. A rich blog with numerous authoritative posts and multiple pages with plenty of information about the products you sell and others will add professionalism to your website. Because the quality of content is crucial, we recommend you use a professional content writer for your online posts.

Increasing Organic Traffic by Revamping Your Existing Website Content

Don’t have enough time in your day to regularly create new content?

If not, the great news is that revamping your existing content could increase your organic traffic.

Choosing the Content to Revamp

The first step is to figure out which content you need to revamp. Here is how to select the posts and landing pages for updates.

Log into your Google Analytics account.
Click ‘Acquisition’ on the left-hand menu.
Click ‘All Traffic,’ choose source/medium, then select Google (organic)
Click Secondary Dimension and select ‘Behaviour’ then ‘Landing Page’ from the drop-down menu

This process shows your organic Google traffic and displays your top landing pages. It also offers you the posts earning the most organic traffic from Google’s SERPs. After this, identify the pages with little content obtaining high organic talent from SERPs and the recent content earning the most traffic.

How to Revamp Existing Content for Increased Organic Traffic

Now that we’ve looked at how to identify the pages and posts, you need to revamp.

How do we do this?

Increase the Word Count

Google and other search engines prioritize pages with high word-count content. Two thousand words are about right but refrain from filling it up with fluff. Resist the urge to water down the paragraphs, but add new sections covering extra points you hadn’t included in the existing content. With the increased word count, your keywords will also increase, which means you’re creating higher visibility for your website.

Increase the Keyword Density

Several sites, such as SEMrush, can help you discover the keywords which help your pages and content rank high on SERPs. If you have pages and posts ranking on the first page on SERPs, identify the high-volume keywords and apply them to lower seats. But remember, it is not about stuffing them without any correlation to the content. You can also use Google Keyword Planner to identify the high-volume keywords specific to each material.

Furthermore, hyperlink the keywords to other relevant content on your site. This action creates links within your website and rates favorably for SEO services central coast purposes.

Use Similar Keyword Strings

Using similar keywords calls for you to match short-tail keywords with long-tail keywords, and the process is easy. You can increase the keyword density on your revamping pages by including long-tail keywords. For example, if you have the content ranking for a keyword such as ‘honeymoon destinations, ’ it’s wise you look into long-tail keywords such as ‘honeymoon destinations Australia’ or ‘affordable honeymoon destinations’ which match your short-tail keywords

Improve the Readability Score

Readability refers to how easily a visitor to your site can scan and consume the content on our page. A lower score means it’s difficult to read, and they’ll leave the site. The readability score of your content hardly affects the SEO on your page. However, search engine algorithms look into time on page, social shares, and bounce rates. Readability is a factor that directly influences these aspects. Use scannable and short sentences that move the readers through the pages and keep them engaged, increasing the time spent on the page and improving the chances they’ll share the content on social media.

Reevaluate the quality of content and its relevance to the visitors to your page.
As you revamp the word count, increase it, and improve the readability score, ensure you use the latest information you can find.

Search engines will love your content if you use the tips above, and you can thank us later.

Want to create content yourself?

Great news if you do. But if creating content isn’t your jam, here’s how to speed up the creation to make it less tedious.

Content creation is one of the most vital aspects of modern online marketing strategies. Without adequately created, meaningful, and keyword-integrated content, a business in Melbourne cannot direct traffic toward its website.

However, you must remember that a successful content marketing campaign can’t deliver results overnight with a couple of articles or blog posts. Building a resourceful and highly effective content base will take considerable time.

Once you have a rich content base, it will assure you of long-term benefits. Over time, you’ll gather a solid traffic base on your website. It’s good to know ways of speeding up your content creation process, and here are some tips to make your content creation easier.

Make a plan so you know how to manage your content.

Believe it or not, a surprising number of content writers don’t have a plan. Don’t ever start writing your content if you don’t know your audience (the target segment). If you address the general public with your content without necessarily having an idea about its nature of them, you’ll have to rewrite your content consuming more time.

So, get a picture of the brand you promote, the audience you address, and their likes, beliefs, desires, and fears, and this will help you create the right content the first time.

Gather ideas for content in advance.

Many content writers find it difficult when they lack ideas. This difficulty has become typical among the vast majority of content writers. So, the solution is to create ideas and list them in advance. While sticking to the list, you can be aware of the latest updates in the niche and write about them accordingly.

Have headlines ready in advance

Why? Well, believe it or not, it gets you ready to kick-start the content

It is a beautiful thing to have several headlines prepared in advance. Headlines matter. They’re instrumental in using them as calls to action, getting people to open your articles, and they’re great to use in social media and promoting your blog posts too.

Find out the productive time in which you work better.

People are different from each other. Some people are highly productive in the mornings, while others are best in the evenings. So, you work out your adequate time and ensure you write content during those hours.

Creating great content is impossible if you are tired, stressed, and unhappy.

Don’t repeatedly edit

That’s right, edit once you’ve finished your article. It’s common to feel you haven’t written the perfect sentence, so you give it another try. Before you know it, you become stuck trying to be perfect.

Don’t get into this trap; continue what you write no matter what you feel about the sentence structure, and look at the section later on. Editing can be done at another time more efficiently once you’ve completed the whole article or post.

So, lastly.

What scares you about content on Facebook for business? Please post in the comments below, as we’d love to know.

Oh, if you like this post, please share and tell us which aspect you found most helpful from above.

While Twitter isn’t as prevalent as Facebook or Instagram, you should still focus on using Twitter to market your business.

Because with 336 million monthly active users, plenty of prospective customers can be reached.

What is a Twitter List?

A Twitter list groups multiple Twitter accounts that fall under the same category. For example, you may have a Twitter list for all your friends, one for your prospective customers, one for your current customers, and you might even have hidden Twitter lists such as all of the competitors you choose to follow. Twitter enables you to compose your lists precisely how you want, and you can include whoever you like in your categorized listings.

So, Why is a Twitter List Important?

You need effective SEO in order to increase organic traffic, which comes from search engines. For example, if you have a plumbing business in Melbourne, you will want to mention plumbing and Melbourne-related keywords for both on-page and off-page search engine optimization. Compared with traditional SEO, however, social media is much more important when it comes to local SEO services in Perth because many customers may find you on one of the social media platforms instead. In this sense, your business’s Facebook page serves as your website for many potential customers. Recommendations, social proof, and good reviews are hugely important for any business, and social media is leading the way in this department.

Twitter lists make it easier to filter the content on your social media account. You can easily ignore content and people you’re not interested in following, and you can navigate your way toward information and people you want to engage with. These lists can save you lots of time on unnecessary searches.

If you want to find your influencers, they are listed. If you are looking for social fun, simply tune in to your friends’ lists. If you wish to promote a new product, all your prospective customers are on your easy-to-access list.

Twitter Lists Are Free

You can list to your heart’s content on Twitter, which won’t cost you a dime, whereas other social media channels require you to boost or promote specific posts to reach a particular audience. And we believe there’s not much better than a free social media marketing tool.

Must-Have Lists for Your Business

You can create as many Twitter lists as needed to make marketing your business easier. Here are a few must-have lists to improve your presence on Twitter.

• Experienced leaders in your industry
• Competitors you should keep an eye on
• Support businesses, such as suppliers
• Potential customers or your target audience
• Target audiences at specific events, shows, locations, or who share a particular interest

How to Use Your Twitter Lists For Your Marketing

Once your Twitter lists are in place, it’s time to start using these lists to benefit your business.

Some lists, like competitors or experienced leaders, are there for you to learn from and to pull inspiration from. Watch what content these people share and find out what posts do well.

Your other target audience and potential customer lists are great for promoting your business.

To start promoting, you can simply tune into what a specific target audience is up to.

• Start engaging with these people
• Comment on their tweets
• Share their information
• Ask them questions.

With simple engagement, you can rack up a surprising number of retweets, which are great for promoting your business and capturing the attention of more prospective customers.

Twitter lists can make it much simpler to promote your business and get more interest from those who might want to start following you.

Follows are essential for boosting your business’s popularity and can eventually lead to a steady increase in traffic to your website, which means increases in your sales.

The Truth About Buying Twitter Followers

You might look at your business’s Facebook page and notice you have over 4,000 likes, and it’s always on the up. Then you look over to your Twitter account and see a measly 103 followers. How can that be?

You might have posted over 1,000 tweets, but you’ve noticed you struggle to build up higher levels on Twitter.

Well, there is no shock.

It is tough to get followers on Twitter – it’s a strange beast where you have to regularly and consistently offer something for people to want to follow you.

The funny thing is in this day and age. You can buy Twitter followers.

It’s a standard action many people (from Lady Gaga to Barack Obama) and businesses have taken.

But should you buy followers or not?

Will it help or hinder your business?

We break down the pros and cons.

The Pros

• The more followers you have (fake or not), the real ones will jump on board and follow you. If you see someone with over thousand (or 100,000) followers, you must think they offer consistent and constant high-quality content, so you follow them.
• For businesses, it’s all about promotion and showcasing your business’ high-quality content. It makes your business seem important enough to follow. By buying followers, you will appear relevant and thriving. This enhanced reputation will increase the chance of real people following you. It is all about looking victorious, and this is where buying followers pays off.
• It’s easy and cheap to buy followers, as plenty of companies offer followers. You can buy over 1,000 followers for $5. That’s very special and hardly a dent in any business. Of course, the more you buy, the more expensive it gets. But 1,000 more followers could bring in another 1,000 real followers.
• Buying followers is legal and shared, and it’s a legitimate business. And yes, everyone does it, as we said earlier, from Lady Gaga to President Barack Obama.

The Cons

• Fake followers are just that: they’re fake. They won’t respond or interact with you in any way. They are only a number. So if you want to get interactions through your Twitter, it won’t happen with fake bots. It’s easy to spot a fake bot.
• Any social media campaign you have and measuring its ROI will be hard to assess. How can you when your followers are fake? It is going to be challenging to decipher if your campaign and social media efforts are working.
• You can get scammed. There is no doubt about that. With any business or service, there are going to be those who will try to trick you. You could pay for followers but get nothing in return. Keep an eye out for scammers.

 So, Does Search Engine Optimisation Work With Twitter?

The importance of social media in SEO cannot get ignored. Twitter is the most popular microblogging platform, and more and more businesses in Melbourne are applying SEO tactics to Twitter marketing. These techniques can help your account show up on both Twitter and Google. Simply opening an account and tweeting will not boost your rankings.

You must connect with relevant friends and industry peers to make yourself visible.

SEO indeed works with Twitter, and you can gain a good deal of benefit from it. Twitter is an excellent way to increase a spot on organic search engine result pages (SERPs), to help your website and content gain visibility.

Here are a few ways to improve your business or brand and build more prominent links to be placed higher in search engine rankings:

Master Your Handle Name

Choose a handle name that is relevant to your company or brand and is easy to remember. Your username will be a part of your customized Twitter URL, which will work as a static address for future indexing.

Don’t use many numbers, as Google may flag it as spam.

Your Bio Should Be Relevant To Your SEO Campaign

Your profile or bio provides your page with core relevance and is consistently indexed. Make the most of the 160 characters given to you. Its primary purpose is to explain to followers what you tweet about and why they should follow you. Include relevant keywords and hashtags in your bio if you have a campaign or an event coming up. Your profile photo also carries some SEO weight. Add relevant keywords to the filename of your image, separated by dashes.

Start Loading Up Your Tweets With Keywords

It pays off with audiences. Try starting your tweet with a primary keyword phrase. Choose words wisely to spread your message in the best possible way.

Links Bring People To Your Website

Your Twitter profile needs a lot of links. You should link your profile anywhere with strong keywords in the anchor text. You can also encourage others to link to your Twitter profile to improve the authority it receives from search engines.

Hashtags Are The Base Of Twitter

So, use them to maximize your tweets because they work like metadata for them. They help organize tweets and determine trending information on Twitter. So when reaching out to your audience consistently and focused, you should use this technique.

Build your Online Brand Because It Increases Your Online Presence

And finally.

A good and active Twitter account is not only helpful in SEO but also helps in building your online brand. It boosts your visibility by making new connections.

Being clear about your Twitter presence for your Melbourne business is essential.

Optimizing your Twitter account is vital in optimizing your search engine visibility. You can connect to more people and build a solid network to gain the exposure your business requires.