Our Blogs

Google Penalties

As Google continues developing the search algorithms that help it rank websites, it’s increasingly clamping down on SEO methods that result in a poor user experience. Poor link-building strategies can result in Google penalizing your website. Google penalizes websites manually or through algorithms for using black hat SEO techniques, including poor link-building strategies. A manual penalty results when someone from Google goes through your site and determines it has breached one or more of their link-building guidelines. An algorithmic penalty results when your site automatically trips one or more of the safeguards inbuilt into Google search algorithms.

Algorithmic penalties can either be Panda-type or Penguin-type. Panda penalties relate to the quality and usability of your web content. Pandas are rolled out by Google once per month. Penguins, on the other hand, relate to over-optimization. Penguins are rolled out several times a year and are usually accompanied by an announcement by Google.

Some of the common link-building practices that are likely to land you in trouble include:

• Your site has too many inbound unnatural links including from websites that are not related to your own.
• Using link networks by tools such as Build My Rank.
• Exchanging links between two websites.
• Using too many links on sidebars
• Using repetitive anchor text
• Using the services of paid directories

If Google penalizes you manually, you will likely receive an email explaining why you are slapped with a penalty. Most penalties involve your website moving down 10-100 places on SERP, though a website can be banned entirely in severe cases.

To check whether you have suffered a penalty, log in to your Google Webmaster Tools account and then check the messages. Google, however, does not categorize Panda and Penguin updates as penalties, and you might not realize you have been penalized. You will likely be hit with a Panda or Penguin if you believe you have been penalized but receive no messages.

Your SEO Traffic And Ranking Recovery

After several months of hard work, following your online marketing plan to the T, using honest SEO tactics, you will find your website on Page 1 of Google. You have achieved what you set your business out to do. Then, one day, it’s gone.

Your rankings have plummeted. Your business’ website is in the back pages now, you are at a loss as to what happened, and most importantly, your business is being affected because nobody clicks on page 8 websites. What and how did this happen? You probably do not know, but Search Marketing Group® does: it is called “lost rankings”.

When your website experiences “lost rankings,” it is often the devastating effect of not following Google’s algorithms and search protocols. Whether it is due to an individual accidentally or purposely trying to raise their Google rankings, the search engine giant knows when something is not suitable during searches. Its algorithm constantly monitors websites and sees how and why they rank. When the protocol is broken, they penalize you by dropping you down the rankings. All that hard work has gone in less than a click of a button.

The problem is, you might not know why this has happened. It is a confusing period and can severely affect your business’ sales, profits, and ROI. As professional SEO in Melbourne, Search Marketing Group® can look at your website and get it back to the top where it belongs by altering your website’s off-site and on-site protocols and content. Our strategy will focus on returning your high rankings and guaranteeing that they stay high through honest and efficient SEO tactics.

Find the Panda. Keep your Rankings And Traffic.

One of Google’s most common updates when it comes to checking its ranking system and index is the Panda update. Much like Google’s other notorious update, Penguin, Panda contains websites for authentic and honest SEO strategies to see if users have manipulated content to push up their Google rankings. Panda updates happen from time to time and should be treated very seriously; it can have a disastrous effect on a business’s website and online reputation.

Search Marketing Group® knows this because it has seen it happen to clients time and time again. Luckily, it has the experienced content team to guarantee that such effects, such as the dropping of rankings, the loss of profits, and a smaller ROI, do not happen but only increase over time.

Panda updates focus on the effects of your “on-site” content. This update keeps an eye on what your website shows in the public domain. Suppose Google notices that your range is full of keywords in the wrong places (“over-optimization”), that the content is duplicated or not unique, and there is too-much SEO on it. In that case, the Panda update will most likely penalize your website. The update aims to eliminate “thin” or “poor content” websites that use black hat tactics to increase their rankings.

This is where our white-hat and honest SEO tactics can put your website back on the running to Page 1. By cleaning through your content, we will look to provide fresh, unique, and ever-changing content that pushes your business back to the top of the searches of your industry. By constantly refreshing and updating content, your website will not become recognized for its honest approach but for providing users with top-quality and engaging content.

Avoid the Penguin. Restore your Site.

The Penguin Update is notorious throughout the SEO world. The reason? It has the potential to completely drop a website’s rankings from the very top to the very bottom. These updates do not happen on a consistent level. Google announces Penguin updates weeks in advance for preparation. Regardless, if your website is caught in the Penguin sweep and if you have not used proper SEO tactics, your website and business will face the consequences.

Search Marketing Group®, though, is prepared for such consequences. Our methods see us only using honest SEO tactics that will not see your website face punishment. Yet, if your website is caught in the Penguin’s sweep, do not worry; we have the methods, techniques, and tactics to get it back to the very top, authentically and honestly.

This type of recovery focuses on the effects of your “off-site” pages. Penguin updates aim to decrease search rankings of websites that break Google’s Webmaster Guidelines with black-hat SEO tactics of manipulating the links to the website. This means links with no connection to a business, too many going to one page, low-quality backlinks, connections generated from directories, and foreign and article sites will all be caught in Google’s crossfire.

Whether you meant to put these links or not, they are wrong in Google’s eyes, affecting your business. To get your business’ website back up to Google’s standards and ensure that your online reputation is not harmed, you will have to clean up your website’s backlinks and build a more solid and results-driven strategy. This is where our white-hat and honest SEO tactics can work. We refresh your campaign with solid tactics to make sure that you will never face such a devastating blow to your website and business again.

Disavowing Links

If Google decides that your links contravene its guidelines, it will usually give you the option to remove the links and forward the report outlining the measures you have taken or let Google do it for you. Usually, it’s better to do it yourself, just in case Google goes over the top and removes even some non-spammy links.

Disavowing links is the process by which you use the Google Disavowing Tool to disable links from low-quality websites. Google explains the process of disavowing backlinks clearly on its website. All you need to do is check your Webmaster Tools home page, click Search Traffic, and click Links to Your Site. All the websites that have linked to your website will be displayed. Download all the links you would like Google to disavow into a file.

Upload the file containing all the links that you would like Google to disavow, go to  Disavow Links Tool Page , then click Disavow Links. It’s a fast and easy process that can save you from getting into trouble.

Search Marketing Group® is an expert Melbourne-based Seo company that can help you understand which link is good or bad for your site and help you prepare a suitable Disavow file that will improve your Google rankings. Get in touch with us today for a free quote.

When optimizing a website, Google Analytics and Webmaster Tools are invaluable resources. It is essential to understand how these programs work and use them to one’s best advantage.

How to Set up Webmaster Tools

Google makes a program called Webmaster Tools that allows webmasters to take control of their websites. It also gives Google a way to communicate with you about your website, as the company will send a communication to your Gmail account. This program is free, so there is no reason not to get it. Here is how to sign up:

• Sign in to your Google account. If you don’t already have one, just go to a Google search screen and click ‘You.’ Google will then walk you through signing up for an account with a Gmail address.

• Next, go to www.google.com/webmasters/tools. You can sign in with your Google account.

• Click on the button that says ‘Add a Site’. It will prompt you to add the URLs of your websites.

• Google will offer various ways to verify that you are the webmaster.

• Create and submit a sitemap. There are XML sitemap programs that will make this easy.

There are a variety of uses for a Webmaster account. Explore the program and see which applications are best for you.

Benefits and Use of Webmaster Tools

While not as focused on complex data as Google Analytics, there are several ways that you can use Webmaster Tools to improve your SEO in Geelong.

• Create and upload an XML sitemap that tells Google what areas of the website to index. Several programs and plug-ins will make creation easy. After this, you simply upload the file to Webmaster Tools.

• Check to see if you have duplicate pages or content, to improve PageRank. These little dings can pull down PageRank immensely.

• Look at inbound links. These are an essential part of optimization. Generally, more connections are better as long as these come from reputable websites.

• See what keywords and phrases bring the most traffic to your website. You then can optimize further for these and also try similar ones.

• Run a Web Crawl Diagnostic to examine what search engine crawlers see when they explore your website. This will tell you about simple SEO issues, such as wrong links or pages that cannot be crawled.

How to Set up Google Analytics

Setting up a free Google Analytics is as easy as setting up Webmaster Tools. Just follow these steps.

• Set up a Google account and email if you haven’t already.

• Go to www.google.com/analytics and sign in with your Google account.

• Verify your account as directed by Google. This usually involves pasting a short piece of code onto a hidden area of your page.

• Set up your account. Check the boxes that you are interested in. Be sure to agree to share data with other Google products if you also have a Webmaster Tools account. In addition, check the Adsense box if you use Adsense.

•Install the code onto the website(s). This is usually as simple as copying and pasting it, although there are instructions for programs that will require more complicated installations.

Use of Google Analytics

Google Analytics is a one-stop shop for most webmasters’ marketing needs. You can watch a website’s data while making changes to find the best SEO strategy for your website and your unique market. Here are a few special features that every webmaster should be using.

• Monitor traffic, including numbers, where they came from, and when they left.

• Create reports including data such as conversion rates, bounce rates, and abandonment rates.

• Track incoming traffic from different keywords.

• Examine bounce and abandonment rates of this traffic, including where and when people leave the website. This can tell you if you are optimized for the wrong keywords.

•Create goals, such as the number of visits, and track them based on data, including the number of visits, time spent on the site and individual pages, and the number of pages visited by each viewer.

How to Monitor Traffic

Google Analytics and Webmaster Tools are both important ways of monitoring a website. However, both are crucial in monitoring traffic related to SEO. Here are a few ways to improve optimization using these programs.

• See what keywords are bringing organic search traffic. Pay attention to the keywords under the heading ‘(not provided)’ as these contain keywords you haven’t been actively tracking.

• Track the success of new keywords. This is especially important if you have been trying new long-tail phrases. Pay careful attention to the click-through rate, which tells you how many people see your search engine results and click on them. The best optimization is useless if customers are, for some reason, not connecting, so this should be dealt with as soon as possible.

• Find surprise keywords that you did not purposely optimize for and increase your rank for these.

• See which landing pages are more likely to hold a customer’s attention and convert to sales.

Don’t be afraid to play around with all of Google’s tools and find out which information is most helpful to you. There are so many possibilities that can be applied to SEO.

Third-Party Analytics

Google has a variety of tools. However, they are best utilized by people already proficient in SEO. There are many benefits of using third-party analytics.

First, third-party analytic tools are usually more user-friendly. They can be used by people with no knowledge of SEO whatsoever. As people develop Search Engine Optimisation knowledge, third-party tools offer more functions and capabilities than the free Google programs.

Second, third-party tools can track more search engines. Google tools, of course, will only give you information about Google searches. Because many people use other search engines, it is crucial to have this data.

Last, third-party analytics allow you to compare your statistics to your competitors. This can help you to analyze a website’s performance and set more realistic goals.

Get Insights from Google Analysis Link Reports

Once you are done with your link-building exercise, you can get link analysis reports from Google Analytics. The information will show you which websites send you the highest traffic. Once you get these reports, it’s easy to determine which traffic sources convert the best and focus on them more.

Bonus Tip

Use of Heading Tags

Many people are aware of the importance of header tags. However, there are ways to use them that will increase their impact. First, the larger headers–h1 and h2–have a more significant effect on crawlers. Second, you should use tags in order–h1, then h2, then h3, and so on. Skipping from h2 to h4 may look better in some circumstances, but it is not as good for SEO.

While header tags are essential, you should avoid overusing them. Don’t keyword stuff in tags; avoid using an h1 tag more than once on a single page. Most important, do not use them as hidden text. This will result in a penalty from search engines.

If you’ve ever wondered what the h1 tag is, you’ll be able to find the answer on thousands of specialized SEO services in melbourne blogs here in Australia. However, here we explain briefly, from the point of view of web positioning and the vision of web design in Melbourne. The fact is that choosing a correct title for each of our pages is fundamental and often not given much attention. Our page titles are usually displayed in search results of search engines in Australia and in the tab of browsers identifying our pages.

Although it has long been less critical than before, using the correct tags on a page is a minimum and simple requirement to achieve good search engine positioning. Structuring and labeling this content allows us to tell the search engines which parts or keywords are most relevant to our website. The headings H1-H6 determine the structure and rank of the web page in titles, subtitles, etc.

What is an h1 tag?
This tag is associated with the body – or body – of our web page and allows us to define the title of a page. After the tag, h1 tells the user and search engines (like Google, Yahoo, etc.) what our page is about, from generic and universal titles to precise subtitles or h2, h3, etc.

Important fact:
The headings begin from h1 (the most important in a hierarchy) and only reach h6. More headers like h7 and h8 … would only make search engines go crazy trying to read our code and end up ignoring our content.

the importance of using tags h1, h2, h3 …

We can see that h1 mentions the general theme of our site, while h2 defines precisely what we are talking about on this individual page. That is, let’s see it as a blog in which we can see a general title, a section title, or a category, and then we have a title for each entry or post.

The main advantage of including headings tags in Melbourne is that they are the standard tags that serve for the search engines to understand relevant the titles that we tag in the content of our website. From central to minor relevance, they range from h1 to h6. It is essential to keep in mind that these tags serve to structure the page, not to format the text. Styles and labels can be combined, but they have different purposes.

Each page only has to contain a single h1 tag, the most important one, which also usually matches or is very similar to the title of the page. Unlike this one, which goes on the page, the h1-h6 tags are included inside the. The rest of the headers are h2, etc. There may be more than one, and they will correspond to the different subheadings of the subsections of the page.

Using White Hat SEO in link building is all about getting high-quality websites to link to your website. Google routinely penalizes websites that have too many low-quality or spammy websites linking to it. Google requires that the majority of links to your site be natural and follow the algorithm of Google. The more relevant the links are to your website, the more power it will have. This is generally considered a safe practice for Search Engine Optimisation.

Almost all websites have low-quality sites that link to them without their owners being aware. Google is aware that this happens all the time and gives a generous allowance for such links. The problem usually begins when about 75% or more of websites that link to your site are of low quality, and Google is likely to penalize your website. We shall later see how you can remove low-quality backlinks to your site using the Google Disavow Tool.

What is the first step in off-page SEO? Read below before you start building links:

The first step is to analyze what incoming links you currently have. There are a few factors that are important to include in your analysis.

Number of incoming links
Number of domains linking to the website
The ratio of incoming links to unique domains
Type of anchor text that is used
Number of new links added per month
Quality of websites providing incoming links

There are a few things to consider after you have this data. First, while more links are better, they mean more when the ratio of links to unique domains is high. Second, anchor text matters; text that has the name of your website or long tail keywords is best. Last, having newer links as well as links from respected with real traffic websites is always ideal.

What Link Building Resources Available?

When looking for valuable leads for your link-building campaign, it’s important to remember that being creative and thinking outside the box will usually get you the best results. The best link-building tools might not be of much help if the person using them does so within a narrow scope.

Here are some useful Link Building resources:

• Local Directories
• Theme Directories
• Guest Blogging
• Forum Discussions
• Social Bookmarking
• Online Press Releases
• Product Reviews
• Online PR Campaigns
• Article Writing
• Links from Suppliers and Customers

How To Get Your Business To Appear In Local Directories?

Getting your business to appear in your local listings is a great SEO tactic since it will likely rank better than natural rankings. In the past, many websites did this by focusing on SEO for local keywords and claiming their business on directories such as Yellow Pages, Yelp, Angie’s List, and other review sites.

But that changed when Google introduced Local on Google+. Google now gives precedence to ratings and reviews of businesses on Google+ to those on third-party directories. But it still pays to have your company featured in local guides by ensuring your local keywords are also used in your site. Additionally, you can still perform off-page SEO with a local focus in mind. Instead of limiting yourself to your industry niche, target any local sites for local Seo as long as they share the same prominent keyword. Of course, it would be better to narrow down to those closely related to what you do. But in this context, local eventually trumps your industry niche. You can then check if any of the sites welcome guest posts where you can post your blog(s) with backlinks to your site.

The link that is easy to get and you are missing out on. Links from Suppliers and Customers

In many cases, your suppliers and probably even your customers have their websites. Getting your suppliers and customers to link to your website is usually one of the easiest ways to get links and can be very productive if their websites receive large amounts of traffic. For many suppliers, showing people where to buy their products is a no-brainer, and many will readily agree. However, some larger suppliers might not be comfortable with this because they have many customers, making it difficult for them to link to hundreds or even thousands of their customers’ websites. Nevertheless, smaller or middle-level suppliers will likely be open to the suggestion.

Get ready to check, track & achieve your competitor’s backlink.

You can reverse engineer your competitors’ links, including passive links, to use in your link outreach program or content promotion. You can use Cognitive SEO to track new links to your competitor’s websites and then use various tools such as Domain Authority, Link Velocity, and Number of Referring Domains to determine whether these links are high quality.

Get newsworthy content out there through online PR campaigns.

You can use online PR to generate backlinks to your site in several ways. You can organize a competition and request the owners of another website to host the competition on their website. They will, of course, link back to your site. You can do the same with surveys. Alternatively, you can use Twitter hashtags such as #bloggerswanted, #journorequest, #bloggerrequest, or #prrequest to attract bloggers and writers.

Be careful of Online Press Releases.

Writing press releases have long been a pretty effective way to get backlinks to your website. But Google has now clamped down on people who issue press releases with the sole intention of creating backlinks for SEO. To avoid being penalized by Google, it’s best to avoid using links until rel=nofollow options go live. You, however, can still include one or two links to your site to help the reader view your website.

Once you write a press release, increase its visibility on social media & blogs. This way, you not only drive more traffic to your site but might also inspire another journalist to do a bigger story about you and drive more traffic to your site.

How to Create Low-Budget Linkable Assets without spending thousands of $$$

You do not need to be a big brand with a huge budget to create linkable content on your website. All you need is a catchy story of your brand or maybe a trending topic in your industry tailored to a specific audience. For instance, if your brand is doing well, you can create a blog post about how your product improves customers’ lives and post it on your blog with backlinks to your website to improve SEO. You can also interview an industry influencer with an aim to educate your audience on a particular niche topic and post the content in your blog. Other than these two methods, you can curate good content.

Target the Right People in your Link Building Outreach

One of the most common complaints by link builders is that non-responsive webmasters often hamper their link-building efforts. But the problem is that many people end up not getting the responses they want because they target the wrong people. For instance, many send emails to webmaster@domain.com, info@domain.com, or sales@domain.com. But the sad truth is that these are just generic emails that are not likely to get you the desired result. You need to contact the right person on your target website. Your list of prioritization should be:

The person is responsible for managing the website.

The blog manager of it is a blog that you want to link to.

The person whose email address is displayed on the website.

Try to get product reviews for better traffic.

One of the most effective ways to get people to build links to your website is by sending them free samples of your products to review. Unlike guest posts and press releases, product reviews have never been targeted by Google, so this is a great way to go.

Quality Social Bookmarking for better authority

Social bookmarking was initially designed as a way for someone to bookmark and share their favorite websites with other people on the Internet. But, this tool has rapidly evolved to create easy and free links to one’s website. While many bookmarking sites are available, undertake a rigorous qualification process to determine the best. One key advantage of using social bookmarks in link building is their ability to create deep links to your website that can help increase the popularity of your web pages instead of merely copying and pasting your home page into each bookmarking site. All you need to do is submit content to these sites, and you can create valuable backlinks easily. Most social bookmarking sites allow you to set up a profile. You can place one link with a relevant anchor text on your profile; if the site will enable you to use more than one link, link to different pages on your Website to boost your website SEO.

Related Forum Discussions can give you a high-quality backlink.

Using forums and community discussions for your link-building campaign can be surprisingly rewarding. When you make your contributions to different forums or communities that discuss something closely related to your website services, you get a chance to add your backlinks. But, take care. Most forums are moderated, so people looking to post fragrant and shameless plugs to their products will be in for a nasty surprise. You can use a tool like Link Prospector to qualify the best forums you can participate in and then make valuable contributions.

Quality guest blogging still works amazingly well.

Guest blogging has been one of the most popular ways to receive links to your website. All that is required is for you to find blogs that allow guests to post blogs, write a nice blog post with backlinks to your website then post it. Guest blogging has, however, lately been widely abused by people so much that Google warned in early 2014 that it would start penalizing blogs that allow guests to post blogs that are meant purely for SEO purposes. Many people have used black hat SEO in their blog posts, including hidden links only search engines can see. This is what Google wants to stop. So, you might have a more challenging time convincing a blog owner to allow you to do a guest blog for them. But, so long as you write applicable content and avoid spamming the readers, and your link-building methods are 100% White Hat, there is no reason not to use it.

Look for High Authority Websites

Granted, the quality of a website is somewhat subjective. As a general guideline, search for websites with an Ahrefs Domain Rank of less than 40 or an Open Site Explorer Domain Authority of less than 10. You can also look for websites with a high SE Price (SEMRush Metric).

Websites with good DA or SE scores rank on search results faster than regular pages. Additionally, they are able to acquire natural links better over time since they tend to be authorities in their respective niches. When searching for websites in various places, you should use Google Search Operators as well as Productivity Tools.

Google Search Operators are used to refine your search to help you find the right websites for your link-building campaign. Google search operators are Boolean and are divided into six categories, namely:

• Web search operators
• Image search operators
• Group search operators
• Directory search operators
• News operators
• Product search operators

A search operator is a broad-based tool and the most basic Google operator. But, it gives good results when used correctly and saves time. On the other hand, the site operator is a more advanced tool that focuses on a single domain name and is great for crawling a large website. You can learn more about these operators by visiting the Google Search Operators website.

You should also use Productivity Tools when prospecting for links. Some favorite Chrome link-building tools include:

• Export Tabs
• Check My Links
• Link Clump
• Mozbar

Link Building Tips & Resources

For many years, search engines such as Google, Bing, and Yahoo have treated inbound links as an essential pointer to the popularity of a website. Even though link building is just a part of the more extensive SEO Melbourne process, link-related factors remain among the essential elements influencing search engine algorithms.

The vast majority of link-building campaigns are done with Google in mind because it is by far the most dominant search engine. Google changes its search algorithms as many as 500+ times every year. While many of these changes are tiny and hard to notice, others are substantive, though they can sometimes be hard to define. That is why SEO methods such as link building are constantly evolving as they try to find an optimal balance that will give the best possible results. The more refined your link-building methods are, the better results you will likely get.

Get in touch with SearchMG Seo for a free link-building quote.

Google Operators

Google operators can be one of your greatest allies in link research. You can get a listing of the significant links to any page or website simply by searching the URL link. While it is good to know what backlinks to your website exist, this information is beneficial when researching your competition. If you know your competitor is coming up earlier in search engine results, looking at their incoming links may provide perspective on how they gained this preference. You can then count the same or similar websites to get your solid link base.

Once you have a list of who is linking to your website as well as the competition, you can search for the keywords that make these linking domains relevant and authoritative. This may give you inspiration for other sites where backlinks may be possible. This is as simple as googling site: URL keyword.

Links that Can Hurt Your Site

While most incoming links will improve a website’s SEO standing, a few can hurt it. Links from blacklisted sites, spam websites, or sites that accept money in exchange for links will often bring down a website’s rank rather than improve it.

At Search Marketing Group®, we work on building links from reputed sites that are not easy to get and have high authority and are not spam. Our white hat Seo practice has ranked many websites on page 1 while generating a very high rate of return. A mobile-friendly website design and quality SEO is our specialty.

The Importance of One-Way Linking

One-way links are the most important in optimization. If search engine crawlers see a great deal of link exchange—reciprocal links between two pages—they may disregard these if they are in large numbers or a majority of links.

One way linking is essential is because it serves as a vote for a website or a page. 

That is why it is essential that you have one-way links for your business. It will pay off in your SEO and your Google Rankings. It is not part of a deal (as far as Google can tell) but rather an honest recommendation. Many SEO specialists believe incoming links are essential to optimization since the last round of Google algorithm updates. By keeping track of your links, you will be able to monitor and manage your website securely.

Understanding Link Exchange: How It Works For Your SEO. 

While link exchanges are no longer a way to build SEO single-handedly, they can still be helpful because they give a more significant number and diverse links. There are a few ways to make these even more effective for you:

• Don’t use link exchange pages. Google may penalize you for this.
• Instead, email webmasters of pages similar or related to yours and ask for a link exchange.
• Ensure the other webmaster does not place their links on a page tagged “no follow” or similar, or the crawlers will never see the link.
• Use keyword-rich anchor text in your link and expect the other site to do the same.

If you are to follow these four crucial tips, you will be able to maximize your links for your business indeed. You will be able to manage it correctly and adequately. It will pay off for your SEO campaign in the long run.

How To Best Use Anchor Text So Your Links Work.

Anchor text in incoming links is one of the most important parts of off-page optimization. While a link is a vote for your page, anchor text is seen as a description of why that site has voted for you. Google crawlers will check to be sure that your site’s content is relevant to the anchor text, so this is not a place to try an entirely new marketing strategy.

Anchor text is so powerful that it can optimize your site for a term without you ever having used it. Search “miserable failure” and note that the websites of people who come up are people who likely do not want to be associated with this term.

The best anchor text is from a related site to yours, with keywords or branded words such as your website name or the name of one of your products. However, this should be kept as natural as possible. There is no natural way that all your inbound links would use the same keyword; you know this and so does Google.

We hope these ideas will secure your knowledge and understanding of how working with one-way links works for your website and your SEO campaign. Take your time during this process to ensure that you can make a difference.

Links from Suppliers and Customers

In many cases, your suppliers and probably even your customers have their websites. Getting your suppliers and customers to link to your website is usually one of the easiest ways to get links and can be very productive if their websites receive large amounts of traffic. For many suppliers, showing people where to buy their products is a no-brainer, and many will readily agree. However, some larger suppliers might not be comfortable with this because they have many customers, making it difficult for them to link to hundreds or even thousands of their customers’ websites. Nevertheless, smaller or middle-level suppliers are likely to be open to the suggestion.

Website Speed Testing & Optimisation Tools

• GTmetrix: GT Metrix is one of the most popular website speed analysis/testing tools that help you develop a faster and more efficient website. The tool breaks down the analysis by identifying the elements slowing down the website.

• Pingdom Website Speed Test: One of the oldest and most popular website speed testing tools. The Pingdom speed test tool analyses the website from different geographical locations to list the average speed of the website and the elements causing the delay in page load.
• Google Pagespeed Developer Tool: Google’s very own developer tool aims to assist developers to analyze website health, speed and recommending changes to improve the website’s speed. We highly recommend this tool which also features a Google Chrome speed test add-on.

SERP Tracking Tools (Search Engine Rank Tracking Tools)

• Agency Analytics: A comprehensive keyword management tool that efficiently allows you to track the SERP fluctuations on the main keywords you are optimizing for your SEO campaigns and clients. We highly recommend using this tool and this is one of the many keyword-tracking tools we use for tracking our success rate. You can also set alerts for the keywords and automate reporting specific to each SEO client you are managing the keywords for.

• SERPfox: This is another keyword tracking and management tool that helps you track and manage the keywords you are tracking. The tool allows you to add and group keywords by clients and it automatically tracks the SERP fluctuations on all major search engines like Google, Bing, etc.

• SerpBook: Another reputed tool that allows you to track your success on SEO campaigns. This tool also allows you to track, manage and prepare white-label PDF reports that could be automated and emailed to the clients you are managing.

• SERP Scan: Another Rank tracking tool that allows you to track keywords and their respective rankings on the same dashboard. The tool allows multiple user accounts, alerts, reporting, and local keyword rank tracking as well.

Bots and Crawlers

• Screaming Frog SEO Crawler: The Frog tool is hands down the best SEO crawler ever as of today! This awesome crawler tool does everything and more you would expect from an SEO crawler tool. The tool is frequently updated and maintains high standards in terms of quality. The tool is available in almost all OS variants like Windows, OS X, and even Ubuntu. This is a free tool but if you are crawling websites with more than 500 URLs, it is highly recommended to purchase a premium license reasonably priced at 99 pounds per year.
• BeamUsUp SEO Crawler: With the Frog tool mentioned above, you need not look any further, however, if you want to perform multivariate testing on multiple tools, you could use this second tool we recommend – the BeamUsUp Free SEO crawler is also available for free download.

On-Page Website SEO Audit Tools

• Site SEO Checkup: Even though SEO is all about analysis, correlation, action, and fine-tuning, sometimes, tools like Site SEO Checkup can give standard on-page SEO issues which need immediate attention. Site SEO Checkup is a decent SEO audit tool that gives you a basic on-page SEO analysis report.

• WooRank: WooRank is another popular essential on-page SEO analysis tool similar to the Site SEO Checkup tool mentioned above. It will be a good idea to switch between on-page analysis tools to compare the results you receive from each of these essential reports.

• MOZ On-Page Analysis Tools: Moz is one of the most famous names in the SEO industry. SEOMoz offers several free essential SEO tools on their website and also has a 30 Days free trial to check your on-page website SEO health. SEOMoz is not a tool but a suite of tools and a very active SEO industry expert community.
• SEOBook Toolbox: Another famous name in the SEO industry! SEOBook has several useful essential SEO tools that could help you find critical aspects of your on-page health, like keyword density, broken links, etc.

Keyword Research Tools

• Keyword Eye: A very impressive keyword research tool that allows you to quickly identify the best keywords to target, the search volume, Adwords competition, and some other metrics. The tool is convenient for identifying other good, high-value keywords to target within your niche. The tool uses Google API to fetch information from Google Adwords Keyword tool and Search Volume Index data.

• Google Adwords Keyword Tool: The Google Adwords keyword tool is by far the best keyword research tool you could come across on the Internet. This is the tool you should be using to get in-depth and accurate information, especially if you are looking for a free keyword research option.

• Bing Keyword Research Tool: The official Bing Keyword research tool (free tool) uses the Bing search index data for providing information on keywords and their search index volumes. This tool will be handy if you have started considering Bing as a serious search engine!

• WordTracker: A viral premium keyword research tool in the SEO industry. The tool uses information from Google Adwords and other data sources to reveal thousands of high-value keywords from 15+ territories and valuable information about your competition.

• WordStream: WordStream is a free keyword tool that allows you to identify high-value keywords in your industry. This is an excellent tool for managing Google Ads.
• Market Samurai Keyword Research & Competition Analysis: A powerful client-side application available for both OS X and Windows offering a handful of unique features that will aid you in boosting your SERP rankings. The tool uses a couple of APIs like the Majestic SEO API and Google Adwords API to bring you valuable data that helps you to analyze your competition and the keywords you are after.

Advanced SEO Analysis Tools

• Majestic SEO: Majestic is one of the big names in the professional SEO industry and offers a couple of trademark tools bundled together in their premium subscription-based membership. Majestic SEO is for serious SEO professionals and sure does give a cutting edge above your competition with their data.

• Majestic has their search index (like Google) and crawlers that crawl/index the Internet just like Google does. Their servers located at various geographical locations contribute to defining “flow metrics” for each website, making it easier for Search Marketers to make vital decisions.

• Ahrefs Site Explorer: The single largest worthy competitor to Majestic SEO in the Search Industry to have their infrastructure and technology to crawl and share valuable information about competitors, backlinks and search ranking metrics. This compelling premium advanced SEO tool is often compared with Majestic SEO.

• Open Site Explorer: Another popular premium subscription-based SEO tool by Moz. The tool does have similar features when compared to Majestic and Ahrefs. OSE has its metrics like Domain Authority (DA) and Page Authority (PA) – quite similar to the Majestic Trust Flow (TF) and Citation Flow (CF).
• Raven Tools: This tool could come in multiple categories our experts have identified on this page. However, we have decided to place it among the Advanced SEO tools as it does far more than just keyword tracking or reporting. Raven Tools is another popular tool for severe SEO professionals or agencies and offers several features like keyword tracking, reporting, backlink analysis, keyword research, Google Analytics integration, and much more!

Google Algorithm Penalty Analysis Tools

• Barracuda Digital Google Penalty Checker Tool: Even though one cannot with confidence pinpoint the reason for a Google algorithm penalty, industry experts consider and correlate various vital aspects to identify the possible reasons for a penalty. Barracuda Digital’s penalty checker tools is the best tool available on the internet for free today. The tool requests a connection to your Google Analytics account and uses the data to plot the algorithm updates dates as a layer that helps you spot the penalty that caused fluctuation.
• Fruition Google Penalty Checker: One of the first tools that Fruition SEO developed to predict and identify the Google Algorithm change that could have penalized your website. This is another premium tool with a free membership plan that allows you to track penalties of up to 2 websites. We don’t recommend this tool unless you sign up for the premium accounts, as the free membership does not reveal the last 3 recent month’s data.

Outreach and Link Building Tools

• SEO Tools for Excel:  A bundle of the fantastic toolkit by Niels Bosma that allows better data organizing and handling to aid your SEO link research with the help of several APIs to connect to various services.

• SocialMention: An interactive search engine that allows you to discover popular real-time influencers in a niche. This helps to a great extent in identifying potential link-building opportunities in the form of guest posts or comments.

• BuzzSumo: A powerful tool that helps you identify the most shared topic in a niche and other key citations about your niche on the internet elsewhere.

• Followerwonk: A powerful tool owned by the Moz SEO Family which allows users to do in-depth social media analytics, especially Twitter. It allows you to identify and follow popular accounts in your niche leading to more backlink opportunities.

• BuzzFeed: A powerful and popular tool to discover all the buzzing and most popular content on the internet in one place. The tool has several advantages but is not limited to identifying the most popular websites in your niche, trending viral topics, and keyword ideas.
• BuzzStream:  A premium online tool that speeds up the link-building process, social media optimization, and press release-related features.

SEO Friendly Content Management Systems

• WordPress: Undoubtedly the most popular Open Source Content Management System (CMS) and publishing platform for self-hosted websites allowing users to manage content on-site seamlessly. The CMS is hugely Search Engine friendly as it is cleanly coded and boasts an organized structure. In addition, the official WordPress repository has thousands of free plugins and themes to upscale your website’s capabilities.

• Drupal: A developer’s favorite CMS that is well-coded and built on a solid framework. The CMS is hugely popular and is recommended for intermediate and advanced users, unlike the user-friendly counterpart – WordPress.

• Joomla: Joomla and Mambo have been part of the Open Source content management systems for over a decade and continue to be one of the favorite CMS on the Internet. The Joomla repository has countless plugins, themes, and modules for free use.
• Magento: One of the most popular Open Source eCommerce management CMS that allows you to easily set up an online e-business and make sales almost instantly. The CMS has advanced reporting dashboards and APIs that allow you to integrate with FPOS payment systems.

SEO Resource Blogs and Websites

• Search Engine Land: The Official Search Engine Land Blog
• Search Engine Watch: The Official Search Engine Watch Blog
• Moz Blog: The Official Moz SEO Blog
• Quick Sprout: The SEO blog by Industry expert Neil Patel
• Social Media Examiner: A popular SMO (Social Media Optimisation) trends blog
• Matt Cutts Blog: Personal blog of Google’s Anti-Spam Chief, Matt Cutts.
• Rand Fishkin: Moz SEO Expert Rand Fishkin’s Blog posts

Official Industry Search Engine Tools

• Google Webmaster Tools
• Bing Webmaster Tools
• Google Trends
• Google Zeitgeist
• Google Analytics
• Google Adwords Keywords Tool
• Google Insights

Google Algorithm Change Monitors

• MozCast: A comprehensive tool developed by Moz that picturizes and visualizes the entire search algorithm environment like a weather forecast. The tool shows the daily status of the algorithm changes and the impact of the metrics on the various niches of websites.

• AlgoRoo: A Google algorithm change tracking tool showcasing the algorithm changes’ impact on approximately 17,000 keywords tracked in the database. The tool effectively shows the fluctuations and impact of algorithms on the websites and SERP data.
• Google Algorithm Change Timeline: A comprehensive list of all the Google algorithm updates, the dates, and the impact that the change resulted in, be it Panda or Penguin.

SEO Tips:

Google offers a free keyword tool that will help you with search engine optimization. If you are having trouble finding keywords for your business, you can have instant access to a limitless supply of suggestions, with stats on each keyword.

Copyscape is a valuable tool that allows you to check if you have too much duplicate content on your website. Search engines don’t like duplicated content, so checking this and rectifying any problems will make a big difference to your SEO status.

A robots.txt file should be located in the home directory of your website, and from there, it will block spam bots that scan your website for email addresses and other personal information. It also informs the search engines which pages, files or other data is protected from their spiders.

Conclusion:

Using SEO tools can benefit you by reducing the time you spend on search engine optimization, increasing your profits by pushing you up the rankings, and reducing costs for marketing campaigns that don’t work. You have to do some work, but using the right software makes the job much more accessible and far more productive. So if your Melbourne website needs more hits and conversions, read on.

Most SEO tools are geared toward specific SEO topics, such as off-page optimization, on-page optimization, keywords, backlinks, security, or speed. You need to find an SEO software or service that offers what you need and stay away from any that make grand claims of how much money you can make.

Once you find SEO analysis software you like, you usually just enter your website URL to get the results. You then research each area that was tested, starting with any you are having issues with so you can understand the importance of working on that area. Some areas that are flagged or present a warning include a tip for improvement and minimizing the necessary research.

Working on your website is full-time and ongoing, as search engines constantly update their algorithms. Backlinks can expire or die, and a lack of website activity can negatively affect your SEO. So make sure you have SEO tools that stay up to date with your changes and the changes surrounding the world of SEO.

Note: This Resource page has been prepared by Search Marketing Group®  (All rights reserved).

What are the Right Tools for Your SEO Campaign?

There are a vast number of search engine optimization (SEO) tools online, and many companies make their living by providing these tools and data. However, free and paid tools are available, and some can be quite costly. If you’re not careful, all of the data can be overwhelming. They could distract you from focusing on the important thing – working on tasks that improve your SEO and drive more organic traffic and better conversions. However, SEO tools can be handy when you use the right ones in the right way. In this short article, I will mention some of the necessities for any website.

In 2015 Google officially rebranded Google Webmaster Tools as “Google Search Console.” Google Search Console is a primary free tool that provides a wide range of tools for diagnosing issues on your site, and it’s used by everyone – from beginners to the most advanced users. Google Search Console allows you to analyze the problems on your site and report the actions you have taken to solve some of those problems directly to Google. New features are constantly being added to this tool.

Bing Webmaster Tools offers data on search traffic, site maps, keywords, links, URL parameters, crawl data, and robots.txt, just like Google Webmaster Tools does. However, it also provides more in-depth SEO Sydney improvement recommendations than Google.

Screaming Frog’s spidering tool gives you access to incredible data and is indispensable for technical SEO work. It can provide you with information such as duplicate content, server errors, canonical tags, meta robots tags, title tags, meta descriptions, and more. It also allows you to include or exclude URLs with specific strings of characters to either examine a very particular part of your site or to keep the crawl manageable for extensive areas.

Google Analytics is one of the essential tools you should be using to optimize your site. It gives you some of the most valuable data you will ever get about your visitors and traffic sources. It lets you track how users access your site, what pages they enter, where they exit, and all the sources that drive traffic to your website. You can track conversions, identify your best and worst pages, and uncover your most immense opportunities.

This is the tip of the iceberg in terms of SEO tools you could use, but remember to keep things as simple and focused as possible. If you are trying to build a transport business in Melbourne, uploading plenty of regular related content on a friendly blog and using keywords such as ‘Melbourne transportation’ could get you much further than using endless tools while losing the pulse of your business. Keep everything simple and relevant, and let your use of SEO tools, like your traffic, grow organically.

How Content Makes The Difference In Your Search Engine Optimisation

Content is a key aspect of every marketing strategy and the key to Google rankings. Though there are many other factors that affect your website rankings, high-quality content is one of the most important. Google, the most prominent of all search engines, constantly updates its algorithms to ensure that the top-ranking sites contain the best information. The phrase ‘Content is King’ is now more critical than ever.

Search engine-optimized content is the essential element of SEO. Content is something that every user searches for in some or the other form, like videos, articles, or blogs. Having more quality content than the competitors in Melbourne for a given keyword will give the user the best results. Here is how content can make a difference in the Search Engine optimization strategy of a business in Melbourne:

Easy Understanding of The Message– No matter your post’s aim, poorly written content will not serve any purpose, and people will not be able to comprehend it correctly.  Well-thought-out, nicely constructed, and grammatically correct posts will help in delivering your message effectively to the target audience.

Builds Trust– Well-written posts will help in building trust among your readers. Nicely written content that is free from any errors will seem more professional. This will help the readers revisit your site or blog for more quality content.

Reduces Bounce Rate– High-quality content can make visitors stay on your site for a longer period. This will lower the bounce rate and lead to improved search engine rankings.

Higher Conversions– Great content will lead to a higher conversion rate in the long run. If the audience properly understands the message you are trying to convey through your writing, they will buy your products.

Encourages Sharing– Posting content that creates user interest is more likely to be shared on various social media platforms. Posting attractive, engaging, and informative content will give you a more comprehensive reach among the audience. The more a page is shared, the more people will click the link and visit your page. These visitors are precious for SEO.

Content is one of the essential elements of every Search Engine Optimization marketing strategy, including relevant keywords in the title and the post and writing it to achieve maximum user engagement.

How to Mastermind the Right Keywords for Your SEO Campaign

The first thing to realize is that a keyword is not necessarily just one word. You could have two or more words, perhaps even a short phrase, sometimes a long-tailed keyword. The critical question is: Exactly what is your website selling or promoting? The answer should be the first and most apparent keyword you choose for your SEO, whether just one word or more. The simpler you keep this, the better, as people often try too hard and over-complicate the process.

Another thing to consider is that the search engines like keywords belonging to the website address, so if you’re lucky enough to have something like ‘computers.com,’ you could use the keyword ‘computers’ with excellent results. In most cases, we need to be more creative than that, and the challenge becomes finding a more niche keyword. The other benefit of choosing something like ‘gaming computers’ instead is that, although it’s still an example of a competitive market, this keyword will be far less competitive than ‘computers.’ The other benefit of being more specific is that people who find your website using that search term are more likely to buy something as you describe your goods or services more accurately. A reasonable conversion rate is essential, as there’s usually not much point in having high volumes of visitors if nobody is taking action.

You can use various online tools to find effective SEO keywords. As the most obvious example, Google has tools that will help you find how competitive specific keywords are and give you alternatives and variations based on what people are searching for. This all seems quite simple, but this makes it robust and effective because the difference between choosing successful or useless keywords is vast, despite the differences in the keywords appearing slight. For example, if you sell pets in Melbourne, you will need to consider ‘pet shop in Melbourne’ or ‘dogs for sale in Melbourne.’ An online tool might suggest ‘Melbourne pet dogs’ as something people are searching for, so you would be wise to use that. Remember to be specific and keep in mind the power of search engine optimization when it is highly targeted. Repeating keywords is fine, but obviously, you want the text to flow as naturally as possible.

How To Do SEO Keyword Research: The Basic Steps

The main thing to remember is that your goal is to be found for the searches which you want to be found and that the right customers find you. It sounds obvious, but there can be so much confusion around SEO and keyword strategies that people sometimes become overwhelmed with conflicting ideas and lose focus. Although Google keeps updating its algorithms and altering SEO requirements, the need for keyword research has remained consistent. There are some basic steps that you need to take in order to get your SEO keyword research heading in the right direction.

First Step:
The first step is to list all the relevant topics related to your business. These general words and phrases shouldn’t have too much detail yet. So if you run a computer sales business in Melbourne, you should list ‘computer sales,’ ‘Melbourne business services,’ or whatever feels right.

Second Step:
Next, consider which phrases will help you rank in the search engine results pages (SERPs). For each general phrase, elaborate on plenty of related phrases your customers might search for. Under the ‘Melbourne business services’ topic, you could list ‘computers in Melbourne,’ for example. An excellent way to come up with keyword ideas is to discover which keywords your website is already getting found for. You’ll need website analytics software like Google Analytics or HubSpot’s Sources tool. Search your website’s traffic sources, and sift through your organic search traffic to find the keywords people use to arrive at your site. Repeat this exercise for as many topic headings as you have.

Third Step:
The third step is to research related search terms. You might have thought of many of these when doing keyword research, but it’s a great way to expand the lists. If you go to Google.com, type in your phrase, and then scroll to the bottom of Google’s results, you’ll notice some suggestions for searches related to your original word. These keywords can spark ideas for other keywords you may want to take into consideration. You could then type in some of those related search terms and look at the related search terms for the new ones.

Fourth Step:
Next, you should check for a mix of head terms and long-tail keywords in each list. Head terms are keyword phrases that are shorter and more generic – one to three words in length. Long-tail keywords are longer keyword phrases, usually containing three or more words. It’s essential to check that you have both head and long-tail terms because it’ll give you a well-balanced keyword strategy with long-term goals and short-term results. Head terms are generally searched more frequently, making them much more competitive and complex to rank than long-tail terms. Imagine these search terms: ‘desktop PC or ‘desktop pc for sale in Melbourne.’ The first one will be highly competitive, but you can still use it. If you use the second one and someone searches for it, however, you have a greater chance of converting the visit into a sale. Search engine optimization can be quickly effective when it brings highly targeted visitors. Still, you might as well have general browsers as well as you try to reach more complex and broader markets.

Fifth Step:
You can also check your competition. Remember that just because your competitor is doing something it doesn’t mean you need to, and this goes for keywords too, but understanding what keywords your competitors are trying to rank for is a great way to check your own. SEMrush is a valuable tool for running free keyword reports on any domain.

Sixth Step:
Finally, use the Google AdWords Keyword Planner or HubSpot’s Keywords App to refine your keyword list, and you should be off to a great start.

Conclusion:

Nailing the Keywords: 
As an example, imagine you run a landscape gardening business in Melbourne. If your business website looks great and has good information and contact details, then that’s an important start. If you have social media links and links to other local businesses, then, again, you’re going to see some results. But if the keyword strategy has not been adequately researched and integrated, you could lose out on the search engines. If you have mentioned how great your landscaping experience is and included words such as ‘gardener’ but failed to point out a few times that Melbourne is where it’s happening, then you are losing countless customers who search for ‘gardener in Melbourne.’

Eye for Detail:
This attention to detail can go much further than that to include variations around relevant themes based on proper keyword research. It’s not just about what you’re offering but also what people are typing into their search engines. Researching and analyzing keywords can also help you focus your content and help define your information presentation. Google has two good free tools for developing keywords. Google Adwords has an external keyword tool available to everyone, while Google’s Zeitgeist provides insight into global, regional, past, and present search trends.

The Benefits: 
Knowing which keywords to use and how to use them will greatly benefit your whole SEO campaign, and you can’t underestimate the power of slight changes with these things. Correct search engine optimization using thorough and up-to-date keyword research can be the difference between failure and success for many business websites. After all, if the right people are not finding you, then your business website (and hence your business) could struggle. However, using the correct SEO and keyword techniques may flourish and grow.

How to Use a .htaccess File

The .htaccess file is not well-known, but it can dramatically affect SEO rank. In addition, accessing this file requires a web-based FTP client. However, it is important because it sends crawlers directly to the XML sitemap file. This sitemap file is perhaps the most crucial thing for crawlers to see because it describes the site’s pages along with ranking them by importance and how recently they were created. This will increase your site’s PageRank for the most relevant and recent material you have added.

How to use Robots.txt File

A robots.txt file is used to direct crawlers and bots. It tells them what files they should not visit. This can be done to avoid diluting your keyword density with less relevant pages as well as for other reasons. Regardless of why you use a robot.txt file, it will need to be put in your domain’s top-level directory to be most visible. There are a few things to remember about this type of file. First, it is accessible to the public. Second, it does not stop malicious crawlers, so you should not have sensitive or private information on pages blocked by this file.

How and Why You Should Optimise Images

Images not only make a page more user-friendly, but they can also improve SEO as well. Once you have found the perfect illustration of your point, give it a descriptive and keyword-rich file name. Then, scale the image down and convert it to a smaller file size. Add a relevant caption and alt text last. This will ensure that every image makes your pages more attractive while contributing its fair share to optimization.

Page Speed Analysis and Improvement

While many consider a slow page speed a mere inconvenience, it is important to search engine bots. Thus, it pays off to get a faster server, compress your code, reduce redirects, and other factors that speed up your website. Google’s PageSpeed site will analyze your website and make recommendations for faster loading.

How and Why to Find and Remove Broken Links

Broken links can be SEO death for a website. They give crawlers a dead end, making your site appear less relevant and up-to-date. In addition, they frustrate people using your website and increase the chances that they will leave and never return. Unfortunately, it is easy to accumulate these, from typing in an address wrong or from the site you are linking to changing their URL without a redirect.

There are several plug-ins and webmaster tools for finding broken links. However, the easiest way is to uses Google Webmaster Tools. Go to Diagnostics and click on Crawl Errors, then Not Found. View the pages with broken links and fix or change them.

How to Best Use 301 Redirects

301 redirects are essential in search engine optimization because they are the only type of redirect that does not carry a penalty. It is best to program them through your server using the .htaccess file. 301 redirects are essential to SEO Perth in a few cases. First, use them when you have moved to a new domain so your users can continue using the former website name. Second, use them when using multiple URLs for the same page, including www and non-www addresses. Choosing a canonical page and redirecting will save a website from getting penalized for duplicate pages. Last, use 301 redirects when you are merging websites or merging pages.

Reverse DNS check

A reverse DNS check looks at your ‘neighbors’, or other websites that share your IP address or similar addresses. Major search engines have not been clear about whether having bad neighbors will affect search engine ranking, so it is a factor to consider. If you do a reverse DNA check and find that there is a great deal of spam or explicit content among your neighbors, consider getting a web host that is more vigilant about weeding out unsavory websites.

Advantages and Disadvantages of Javascript

Javascript has many advantages that make it attractive for programming, but it can be an SEO challenge. It is simple to write and user-friendly, which are both incredible advantages.  The first challenge of Javascript is that it gives bots a lot to crawl. This decreases the relative importance of other code while also decreasing the chance of a bot recognizing essential keywords and links. The answer to this is simple: never put a link or other important SEO content in Javascript. Second, externalize your Javascript code when possible. However, having a small amount of Javascript on a page full of relevant, optimized content won’t be a problem.

What Is Over-Optimisation

Since the recent Google updates, being over-optimized can be even more damaging than not being optimized. However, there is a happy medium. Use each keyword or phrase as no more than 2-3% of words; give pages organically worded headers and footers rather than a string of keywords. There should be no penalties as long as keywords are used naturally and at a high but believable frequency.

Search Marketing Group® can help your website be correctly optimized and work per the guidelines of Search Engines. We have ranked thousands of keywords that generate a high return on investment on Page 1 of Google & other Search Engines.

HTML Markup

Introduction:

HTML is a scripting language formulated to permit site creation. Any other individual associated with the Internet can then see these sites. It is moderately simple to learn, with the fundamentals being open to many people in one sitting and very intense in what it permits you to make. It is continually experiencing updates and development to meet the requests and prerequisites of the developing Internet crowd under the bearing of the association accused of planning and keeping up the dialect. The meaning of HTML is Hyper Text Markup Language. Hyper Text is the technique by which you move around on the web by tapping on unique content called hyperlinks, which convey you to the following page. The way that it is hyper just means it is not straight, meaning you can go to wherever on the Internet at whatever point you need by tapping on connections; there is no set request to get things done in.

Markup is the thing that HTML labels do to the content inside them. They check it as specific content (emphasized content, for instance). HTML is a language with code words and grammar like some other dialects.

How does it work?

HTML comprises a progression of shortcodes written into a content document by the site creator — these are the labels. The content is then spared as an HTML record and seen through a program similar to Internet Explorer or Netscape Navigator. This program peruses the document and interprets the content into a noticeable frame, ideally rendering the page as the creator had expected. Composing your particular HTML involves utilizing labels effectively to make your vision. You can use anything from a simple content manager to an intense graphical proofreader to create HTML pages.

Ranking with SEOs:

Web indexes like Google are PC programs perusing your site as content and HTML code. While they isolate the HTML code from the substance on your site, they can’t see your article the way you do. This implies pages that utilize non-standard or inadequately built HTML is more complicated for the web indexes to list with certainty. In the event that you make it simple for web indexes to comprehend your substance, they’ll reimburse you with a higher inquiry rank and, more precisely, place your substance in list items. This prompts fewer skips and more rewards from the motor after some time. Remarkable website improvement requires a parcel of detailed work, and this is an establishment that you should be adequate.

Creating hyperlinks:

Hyperlinks are genuinely essential for website creation. There are numerous different components in HTML for arranging content, which we didn’t get to in the HTML content essentials article. The components here are less notable, yet at the same time, valuable to think about. Here you’ll find out about increasing citations, portrayal records, PC code and other related content, subscript and superscript, contact data, and others.

Image Alt Tags

What is an Alt Tag?

An alt tag or alternate tag is a credit added to a picture tag in HTML. This text appears inside the image container when the image cannot be displayed. It helps search engines understand what an image is about. Alternate text is also constructive in case images on a page cannot be found. Screen readers use an alt tag or alt text, the browsers used by blind and visually impaired people to tell them what is on the image. The title attribute is shown as a tooltip when you hover over the element, and it is the default description for a pinned image on Pinterest. We recommend our clients utilize alt content with their pictures. An advantage is that it helps search engines discover and display your photos in image search results. The other benefit is that these tags improve the accessibility of your site and explain your images to people with special needs. Search engines, notably Google, claim they only focus on alt tags as a ranking factor for images. However, this does not mean that they completely ignore the title attribute. Try adding different texts in both attributes using keywords that describe your images.

Also, remember not to stuff too many keywords into alt and title tags. Instead, compose certain and accommodating tags that depict the picture. You must name the filenames of your images related to the image’s content.  In other words, an image file called DSC43879.JPG or FINAL3.JPG means nothing to Google. Plus, such file names help users across the image using Google image search. You are doing this stuff anyway, so just name the file something meaningful. Google’s entire search empire is founded on giving users the best results for what they’re looking for. It protects that reputation fiercely, which is why it invests so much time and energy into anti-spam efforts.

If you’re jamming 20 or 30 keywords into your ALT tags, Google doesn’t like that. Keyword stuffing frowns upon no matter where it’s done. 125 characters are the recommended maximum length for the ALT attribute, but 4 to 7 words seem to be widely regarded as the sweet spot. If your image is an image of a specific product, include both the full product name and the product’s product ID in the alt tag so that it can be easily found. In general: if a keyword would be helpful in locating something on the image, include it in the alt tag if you can.

Instructions to compose great ALT Tags:

• Each alt tag must contain your concentration catchphrase for your post

• Think of them like tweets. They ought to concisely depict the picture

• Draft a novel, supportive alt tag for each picture. Try not to copy alt tags

Where do you compose ALT Tags?

There are a few places inside the WP Admin where you can insert the Alt Tags; I commonly include it when inserting the picture into the page. When you transfer a photo in WordPress, you can set a title and an alt characteristic. By default, it uses the image filename in the title attribute, which copies to the alt attribute if you have no ALT attribute. This is better than writing nothing, but it’s relatively poor. You should set aside the opportunity to make appropriate ALT Tags for each picture you add to a post.

Examples of Good Alt Tags:

The good examples genuinely portray what is occurring in the picture. The bad example is too general. According to this study, each image can have about 17 words for an ALT Tag. This is an excellent opportunity to take advantage and use keywords.

Example 1:

Good Alt Text: A long-haired businesswoman writes plans at her desk.

Bad Alt Text:  Woman working.

Example 2:  

Good Alt Text: A black and white dog with its head out of the window happily going on a drive

Bad Alt Text: Dog in the car.

One More Thing To Know…

Photos and other images can raise your search engine ranking and bring in a great deal of traffic if you handle them correctly. Giving them titles is essential, but using the Image Alt tag is crucial.  Image Alt tags allow you to assign keywords to an image. These do not appear on your page but are read by crawlers as a description of what is in your photo. They are easy to code and can raise a page’s rank a significant amount in a specific change. These tags are essential for websites with many images and photos.

Canonical Tags

You might be thinking about the canonical tag and how it relates to SEO and your website. It is essential to understand the reason for this tag. When you have more than one page with the same content, a search engine crawler does not know how to prioritize. It often chooses the wrong page as the most important or splits query results between the two. Both of these can be disastrous. So that is why you must look into ensuring that the canonical tag that you have is working at 100% efficiency. It can make the difference between having a successful SEO campaign and wasting your money.

What Is a Canonical Tag? It helps with duplicate content. 
Naturally, there would be duplicate information across websites. That is just how things are sometimes, as many businesses are trying to get a similar message across (mostly with tags or sayings or mottos). The problem arises when Google comes searching for those pages and actively looks for duplicate content. It struggles to find which carrier is the source content and will either a) punish the site for having copied information or b) weakens the search rankings because it doesn’t know what is what.

How Does It Work? It sends a signal to Google that it is the original content. 
This is where the canonical tags come to the fore. They are used to declare which page is the home of the “original” content, aka the source. This is used to reference the URL you are using for that page. This will signal to Google that this is the source, and this will avoid any problems you have with duplicate content. The canonical URL tag should be used whenever there is more than one on the same page. In addition, you should avoid giving contradictory canonical tags–that is, marking two on the same page with the tag–because this negates the benefit of the tag. Google will recognize it as the source URL and will not punish you in any way.

What Does It Have To Do With SEO? Everything… can impact it negatively. 
As we mentioned, Google and other search engines do not take too kindly to seeing copied content across websites. To them, it looks like you are potential “keyword stuffing” (overloading your page with keywords so that you get a higher rank and bring in more users). If Google does pick up that there is duplicate content on the website, it will punish you by dropping your rankings on its search engine. What does that have to do with your SEO?

Well, everything. Your SEO aims to get a higher ranking on search engines like Google. The higher you rank, the more leads you get, the more extensive branding you establish, and the large audience you reach out to. So when it comes to your canonical tags in your URL, getting it right can have a massive impact on your SEO campaign.

Look To Canonical Tags To Help Your Campaign
So if you are looking to manage your duplicate content on your website and ensure that your SEO campaign is running at its premium best, then you have to look to maximize your canonical tags.

URL Structure

Many people don’t realize the importance that comes with URLs. They don’t realize that such a small line of words can have a massive impact on the running of your website and the SEO campaign that manages it. They think it is nothing major. Just a little bit of a whole movement. People don’t know that having the right keywords in the URL and the correct hook can make the most significant difference to your website.

So how do you maximize the potential of your URL? 

Many URLs involve long lines of numbers and letters. This is a wasted opportunity! The time here, though, is to ensure the URL is managed correctly and includes the right keywords. It shouldn’t just be letters and numbers mixed. The URL structure can add to a site’s search engine ranking if it is planned to include keywords. And this is where it is essential to ensure that you work on making it a friendly and robust URL structure.

How do you go about completing that? 

There are three distinct ways in which you can go about ensuring that your URL is friendly and able to comply with SEO positively. Take a read below and see you can go about ensuring that your URL is friendly:

• Use something meaningful with the URL:
  As mentioned above, using keywords in your URL will positively impact your SEO campaign. The idea here is to ensure you can reach out to your audience and guarantee that your URL works to maximum effect. Do not go overboard with numbers or punctuation as well. It will reduce the impact of the URL. Also, make it appealing to the eye. Simple examples like “www.example/keywords” is better than “www.example/131930=12”. Make your URL meaningful.
• Make it straightforward:
  We are talking about not making the URL work for their desired content. Do not use redirects on your site or have misled with the URL. Maximize the potential by ensuring that the URL links directly to the page you want it to. If that is not the correct page, Google will not look too kindly on you taking users from one page to another. You must focus on ensuring that your URL delivers what it promises. Last, it is best if your URL hints at the organization of your website. For example, mypets.com/furrypets/cats/siamese is a better choice than mypets.com/siamese.
• Maximize the best URL for your website:
  You might have a website with over a hundred pages. That is way too much to handle. That is why it is essential to select the correct URL so that you maximize your SEO campaign. Not all pages can be used to their full capabilities when it comes to SEO, so it is down to you to be selective and find the correct URL. Go for it so you get the best in the long run.

The sum up to a successful URL structure!

So when it comes to ensuring that your URL structure is of the highest quality and works to the T, you must work on it. Don’t just think it is not essential. A good URL structure should include keywords relevant to the page’s subject. They should also be straightforward. If you have URLs with duplicate content, specify a canonical or preferred URL for them so the search engines don’t reduce your ranking. This will make a difference when you enjoy your SEO campaign’s profits.

Internal Links & Anchor Text

Internal links take visitors and crawlers to other pages on your domain, while anchor text is the actual wording in the link. These are both important to SEO. Internal links help crawlers find every page on your website while establishing a hierarchy. Ideally, each page will have links that take visitors deeper into the website and a topic.

Anchor text for these links is crucial. This anchor text will be associated with the page you link to. Google and other search engines will assume this text is a summary of what the link is about. Use this text wisely with keyword-rich content.

Current Ranking Keyword Analysis

Many people think they don’t have to do anymore once they have researched and integrated keywords into a web page. However, it is essential to routinely analyze what the current highest-ranking keywords are on a page and a website. This can change due to external factors such as links. There are many keyword analysis tools that can be used, many of them free. Running a keyword analysis occasionally and keeping up with what keywords are trending in your field will ensure that you always have a relevant and optimized website.

Key Words

These are the essential words or phrases used by customers in search engines such as Google. It is also a type of online marketing.

Selection of Keywords.

When choosing the keywords for a business website, some essential things should keep in mind:

• Choose the keywords with a medium to the high number of searches (greater than 1000 per month)
• If the market is local, it will reduce the number of competitors for that term.
• For example, use the local keywords if our market is Australia.
• If the market is global, the keywords used for the search must be globally used. It will give a lot of benefits.
• Never overload your website with too many keywords.
• Websites headings are pure in text form. They do not contain images because the search cannot read text-incorporated images.
• The code used behind your website must be programmed correctly.

My keywords

The essential thing we think about is how to find the correct keywords for searching. To solve this problem, Google provides us with the (Google Keyword Planner). Using this, we can easily understand the proper keywords for the products and services search purpose.

Importance of Google keyword planner

Give us information regarding online searches in Australia locally for certain words. The short phrases people search for that products and services.

KEYWORD RESEARCH OBJECTIVE

The objective of keyword research is to generate, with good precision, and recall a large number of highly relevant terms. The process of keywords research involves a few main things:

• Brainstorming.
• Use of keyword research tools.
• Importance of Google keywords planner
• Gives us information regarding online searches in Australia locally for certain words.
• The short phrases people search for that product and service.
• Generate new keywords by combining different keyword lists.
• Create new keyword variations based on the primary keyword.
• We get search volume data and trends from it.
• We get performance and cost estimates.

Why does Google add Keywords?

For connecting with relevant customers on relevant websites across the Web. To reach the right people at the right time. This is what keywords play a role in showing results in search engines. It is a part of everything, whether you go for website building, blog posting, or anything that will appear in search engines like Google.

Key Word Analysis 

It is the primary point of search marketing campaigns. It is also an SEO (search engine optimization) used by professionals to find and check the actual search terms that customers enter into search engines. To achieve the best SEO results, it is crucial to pick the most relevant word .it is good practice to pick keywords with little competition and high searches. Most importantly, the keywords with no monthly searches generate no traffic and are useless for SEO.

Text-to-Code Ratio

The text-to-code ratio is the rate of a website page with genuine text content. It is trusted that web search tools “like” locales have a high text-to-code proportion, which would help your SEO. There is no official meaning of what a text-to-code ratio is. This instrument works by doing its best to expel all HTML labels, JavaScript, and all other non-content information from your HTML. At that point, it takes the span of what’s left and partitions that by the extent of the entire page. If you’ve been handling the website composition group for some time, you may have heard individuals discussing your “text to code” proportion and how it can influence your SEO rankings in Melbourne.

This is the possibility that the more text and less “code” you have on your page, the less demanding it will be for the web search tools to comprehend, and the better they will record it subsequently. You’ll see a tonne of exchange on SEO gatherings and websites about this and even discover text-to-code ratio calculators online too. You can simply connect to your URL, which will disclose your proportion.

Does your text-to-code ratio matter in Australia?

A page’s text-to-code ratio measures the amount of substance contrasted with the structure. For instance, expect your page to be 1,000 bytes. In the event that 700 bytes are utilized for HTML labels and installed CSS or JavaScript, 300 bytes would be readable content. You would have a content proportion of 3:7 or a percentage of 30%.

Website streamlining:

Some SEO specialists in Melbourne assert that higher content proportions enhance search engine positions. I’ve even observed 42% as a phenomenal flawless rate, which will support your Google Page Rank.  Also, some people don’t believe the text-to-code ratio significantly affects SEO. After all the things considered states that Google disregards text past the initial 100Kb, so more extensive pages could profit from a higher text ratio. So, in case you’re surpassing 100Kb, it is recommended that splitting documents into a few more dynamic pages would be a more valuable SEO workout.

Code Efficiency:

By and large, it’s best practice to utilize the minimal measure of code. Superfluous labels add extra page weight, slower downloads, and more wasteful program rendering. It likewise makes your code harder to keep up. Your text-to-code ratio will fall if your pages are lightweight and utilize spotless, semantic HTML with outside CSS and JavaScript documents. There are a couple of exceptional cases in Australia;

• Shorter pages will have a low text ratio since you require a minimum number of code components to make a legitimate HTML report.
• Media-substantial pages, for example, a display with pictures or recordings, commonly have low content proportion.
• Flash or Ajax-fueled web applications might not have any substance at all — but instead, it’s still there.

All in all, however, a text-to-code ratio that surpasses half is achievable on most content pages in Melbourne. Every page has a certain amount of text and HTML; it’s unavoidable. Generally, an acceptable ratio of text to code is 25-70%. However, more text is better as search engines favor content increasingly. You can lower the amount of HTML code by removing unnecessary and blank spaces while using CSS and other non-HTML code for visual elements.