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And how it can propel your business. The first matter to understand is today, social media is as essential as your website, and in many cases, much more so. If someone hears about a service, product or person and wants to know more, people generally now turn first to social media sites. This search is...

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When you are developing your digital marketing strategy you will come across plenty of complex activities that play a crucial role in developing an effective marketing campaign.  Audience segmentation is one of these activities that are incredibly important for developing a successful online marketing strategy. If you are not sure what audience segmentation is then you can...

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The boom of the Internet and the conversion of business practices to the online world has meant an increase in digital marketing jobs. Of course, as with the case with an new, exciting and booming industry, there are more and more individuals looking to break into it. We understand it is tough enough in this...

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While social media profiles are meant to effectively showcase brands, followers do not log on to their social media accounts to read robot-like status updates. Instead, brands should seek to find a balance between professional and casual. There are ways to remain true to professionalism while engaging with audiences in a charismatic manner that makes...

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In this day and age, it is no secret that having a prominent online presence for your business, no matter the industry you are in, is a win-win situation. Digital marketing has completely transformed the way businesses get their names out there. It has also changed the way customers interact with businesses and the way...

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