We all want to be recognized for our hard work. For businesses, that recognition comes in the form of the coveted 5-star rating. Everyone wants five stars to call themselves a 5-star business. Who wouldn’t? But unfortunately, it takes more than being good at what you do to get there. If you’re wondering why you...
And how it can propel your business. The first matter to understand is today, social media is as essential as your website, and in many cases, much more. If someone hears about a service, product, or person and wants to know more, people generally now turn first to social media sites. This search is crucial...
When you are developing your digital marketing strategy you will come across plenty of complex activities that play a crucial role in developing an effective marketing campaign. Audience segmentation is one of these activities that are incredibly important for developing a successful online marketing strategy. If you are not sure what audience segmentation is, then...
One underused and often neglected method to draw online traffic to your website is the optimization of Google Places Listings. Many local business owners of all industries (from labor to white office jobs) often ignore creating and developing a Google Place Listing because they figure it is time-consuming, inefficient, and less effective than other online...
It’s part of social media’s “big three”, but LinkedIn has always been a little bit behind the eight ball for businesses compared to Facebook and Twitter. But over the last few years, it’s made strides to get ahead and help businesses grow their brand identity, their experiences, and their ideals. Within the world of LinkedIn,...
The boom of the Internet and the conversion of business practices to the online world has meant an increase in digital marketing jobs. Of course, as with the case of an exciting, booming industry, more and more individuals are looking to break into it. We understand it is tough enough in this day and age...
When establishing their online presence, businesses will often choose to “divide and conquer” by separating their SEO efforts from their social media platforms without realizing that these two techniques can work hand in hand with one another. While they may be different in the way each is put in place, they have more in common...
In order to have an effective social media marketing strategy, it is not only important to focus on a target audience; it is also imperative to know where to find that target audience. With the increased use of social media platforms over the last few years, we have seen a variety of content coming our...
While social media profiles are meant to showcase brands effectively, followers do not log on to their social media accounts to read robot-like status updates. Instead, brands should seek to find a balance between professional and casual. There are ways to remain faithful to professionalism while engaging with audiences in a charismatic manner that makes...
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