Combining YouTube and SEO: Why you should not ignore it.

December 10, 2015

YouTube is a beast in the social media world. As it combines the connectivity of users interacting with each other and the engaging content of videos, both professional and amateur, businesses must see YouTube as another stepping stone to connect with potential customers.

And just like you would use SEO Adelaide to improve online traffic to your website, Facebook, or Twitter handle, you must use SEO to establish your YouTube channel as the predominant leader in your industry. To make that happen, you will need a few valuable tips:

Keywords are Key.

Just like you would use keywords to push your website to the top of search engines, you will need them to establish your YouTube channel at the top of searches. Finding the right keywords for your business and, more importantly, what your video is trying to show is essential for bringing in more people.

However, the difference is that you should aim for descriptive and question-related keywords and phrases. Building your video and keyword strategy around one selected keyword will not work as successfully as crafting a word or question.

For example, “SEO” is too vast to nail on a single video, as opposed to “Why SEO is good for your business.” The aim is to use keywords and questions your future customers will use. Research to find these questions and phases to build a larger audience.

Where should you be using these keywords?

Wherever you can, but be careful not to overuse them to drive up your ranking. Keep it professional, as users will notice when you’re trying to overload the page with keywords.
As for the vital sections in where you should be using keywords…

    • Title
    • This goes without saying that NOT putting a keyword into your title is not going to pay off well.
    • URLs
    • Like any other website, it is essential to ensure that URLs establish your unique video effectively.
    • Meta-descriptions
    • Similar to URLs, it is essential to have the keywords so Google recognizes your video.
    • Tags and Categories
    • When you upload your video, you can put it under categories and tag it with words. Use keywords in these instances and use them well.
    • Descriptions
  • You can just jump to the next point now…

Quality is king for descriptions.

When it comes to the descriptions of videos, those sections must be seriously bulked up with high-quality and valuable content. Just like Google would recognize and search for excellent content, the same applies to descriptions on YouTube.

Loading up your description with quality content and relevant keywords will be vital to bringing more traffic to your YouTube channel. But easy there on the content writer. There is no need to write an essay, just enough content that contains the vital information of your video.

Furthermore, adding links to your other social media accounts, including Facebook, Twitter, Google +, and others, will bring in more followers to these networks and create an overall connection.

Content-Rich Playlists.

Do you know what annoys YouTube users? Jumping on a channel and finding the page is a complete mess, with videos all over the place, unorganized, and difficult to find.

Breaking down your videos into keyword playlists is another fantastic way to establish your channel within Google’s search engine. Furthermore, it makes it easier for users to search through your channel, creating trust and confidence in your brand. It is all about making your followers stay on your track as much as possible, and making it easy for them is how that will happen.

Don’t treat your YouTube as an extra burden for you to manage. Consider it another opportunity to expand and grow your brand online. In building your audience online, YouTube is essential; combining it with SEO will take it to the next level.


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