There is plenty of information on the Internet that provides the “perfect” tips for mastering SEO for a business. Many business owners are diving in head first without really understanding what they are doing. And they are making mistakes.
Yet, we understand that many business owners are making common errors because they don’t know what these common mistakes are. Which is why we have listed several common SEO mistakes that business owners should be avoiding and keeping an eye on.
Using the Wrong Keywords
The big one. Are you using the right keywords for your campaign? The problem here is that people usually chose the wrong words thanks to a lack of proper research. Many business owners assume the keywords they think will work in relation to the website, don’t actually end up working. Proper research is needed to determining which keywords work. Choosing the correct keywords will make or break your SEO campaign.
Actually Measure Your SEO
Sure, you might be getting a lot of traffic to your website, but are they actually doing anything on your site? Is any conversion being made? It is easy to get swept away with high traffic ratings, and many owners do not actually measure the effectiveness of their SEO campaign. With so many online tools (Google Analytics, KISSmetrics, Piwik and so forth), it would be folly not to actually measure your SEO to determine if your online objectives are being reached.
Broken or non-credible links
So imagine your customer clicks on your link and doesn’t find what they are looking for? That’s what happens when a broken link is applied to a hyperlink or through an online search. That’s what happens to many business owners who don’t know enough about link building: SEO services promises plenty of links, but they don’t work. It’s bad too, because Google will penalise you by downgrading your website.
Do business owners actually know what defines “quality content”? Plenty of websites publish blogs on a consistent basis, but they do not bring the right people. When it comes to online content, it is imperative to actually make the post of a high quality. Some essential points include:
- Proper grammar and spelling
- Visually appealing Web 2.0 features
- Engaging and interesting content
- Length of content (too long can be draining; too short can be unappealing)
Having Copied Content
Remember back in school when you used to copy your classmate’s work? That’s a big no-no when it comes to online content. Regular SEO audits will sometimes find some similarities of copied content, but purely stolen content will lead to problems. Firstly, it’s illegal. Secondly, Google will bury your website so deep in the search engine that no one will find it. Or if it’s really bad, they’ll de-index your website off the grid.
It’s important to have original content, not just for these reasons, but also to make your content stand out from the rest of the competition. Your copy will define what your business and website stands for.
No Unique Title Tags or Meta Descriptions
Every page has a unique title tag and it is essential for your pages to stand out. Title tags are important because users will be much more likely to click on your result over others, if you use the right keywords to draw them in.
Meta descriptions (the little blurbs under the search results) are just as important. In less than 150 words you really need to nail down the content that will convince users to visit your site.