Differences between SEO and SMO in today’s world

July 9, 2014

Search Engine Optimisation, SEO, and Social Media Optimisation, SMO, are two heavily used terms online. Both things are implemented to increase brand or business awareness and drive traffic to its online profiles. SEO derives this traffic from search engines, while SMO derives this traffic from social media pages. While SEO and SMO have the same objective, they utilize different tactics.

Search Engine Optimisation (SEO)

To begin with, SEO is a precise formula used to increase organic website traffic through search engine results. In a basic sense, people genuinely looking for your products or services will easily be led to your website without using paid advertisements. This is done by optimizing keywords, which you can choose yourself. Because you choose the keywords, the traffic you will get from them is explicitly targeted to what you want – people searching for your products and services will find you.

The success of the keywords depends on a range of different things. First and foremost, you need quality content on your website which utilizes these keywords; you need a quality-built and user-friendly website and quality links that promote your website. All of these things will help with your SEO. Just remember, having a website is the first step, but having a website that is easy to find will determine your online success.

Social Media Optimisation (SMO)

SMO is much more of a simple structure in comparison to SEO. With SMO, you have 100 percent control what you post and when. You don’t have to worry about including keywords and likes; you can solely post content you believe your fans will find engaging. There is no right or wrong way; you will soon figure out what your followers do and don’t like. You can post about products and services, share links to your website, let your fans know about any sales or promotions, etc. Social media allows you a lot of freedom; ultimately, it is up to you to create the brand or image you want for your business. It will enable you to connect with your customers or potential clients in a more informal, relaxed environment.

Ultimately, the more people you have engaged on your social media channels, the more potential they have for using your products and services, i.e., your website. Essentially, SMO allows you to build your very own business community. You have the chance to tailor your page and your social media appearance precisely as you want to. As a result, SEO Melbourne can benefit from good SMO.

Enlisting in SEO and SMO is recommended for an overall successful online profile. Because the two target very different areas, you can target double the audience. Ultimately, this can only end in increased business for you – what more could you want!?

Image courtesy of ddpavumba / FreeDigitalPhotos.net


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