Search Engine OptimisationDifferences between SEO and SMO in today’s world

July 9, 2014

Search Engine Optimisation, SEO, and Social Media Optimisation, SMO, are two very heavily used terms in the online realm. Both things are implemented with the objective of increasing awareness of a brand or business and driving traffic to its online profiles. SEO derives this traffic from search engines while SMO derives this traffic from social media pages. While both SEO and SMO have the same objective, they utilise different tactics.

Search Engine Optimisation (SEO)

To begin with, SEO is a precise formula which is used to increase organic website traffic through search engine results. In a basic sense, this means people who are genuinely looking for the products or services you offer will easily be led to your website, without the use of paid advertisements. This is done by optimising keywords, which you can choose yourself. Because you choose the keywords, the traffic you will get from them is targeted specifically to what you want – people who are searching for your products and services will find you.

The success of the keywords depends on a range of different things. First and foremost you need to have quality content on your website which of course utilises these keywords, you need a quality built and user friendly website, and quality links which promote your website. All of these things will help with your SEO. Just remember, having a website is the first step, but having a website that is easy to find will determine your online success.

Social Media Optimisation (SMO)

SMO is much more of a relaxed structure in comparison to SEO. With SMO you have 100 percent control over what you post and when you post it. You don’t have to worry about including keywords and the likes, you can solely post content that you believe your fans will find engaging. There is no right or wrong way, you will soon figure out what your followers do and don’t like. You have the opportunity to post about products and services, share links to your website, let your fans know about any sales or promotions, etc. Social media allows you a lot of freedom and ultimately it is up to you to create the brand or image you want for your business. It allows you to connect with your customers or potential clients in a more informal, relaxed environment.

At the end of the day, the more people you have engaged on your social media channels, the more potential there is for these people to use your products and services, ie, use your website. Essentially, SMO gives you the opportunity to build your very own business community. You have the chance to tailor your page, your social media appearance exactly as you want to. As a result, SEO can benefit from good SMO.

For an overall successful online profile it is recommended to enlist in both SEO and SMO. Because the two target very different areas, you have the chance to target double the audience. Ultimately, this can only end in increased business for you – what more could you want!?

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