If you’re like most people, then you probably use Facebook. With more than 2.07 billion monthly active users, Facebook is undoubtedly one of the most influential social platforms. Which means it’s also one of the best marketing platforms for businesses. The platform is fantastic for creating brand awareness, engaging with customers, and giving the world a much better idea of your business.
All social media, especially Facebook, is a critical part of every marketing strategy. Facebook, Twitter, LinkedIn, and Instagram have helped many businesses in Melbournereach more people. A proper SEO strategy for these social media platforms will help your business reach a new level.
Businesses of all kinds have experienced a complete shift in recent years as they discover their clients and customers haven’t even seen their website but only their Facebook page. This means social media platforms like Facebook allow you to reach people who you know are interested in what you’re offering.
It’s an invaluable tool that makes a hugely positive impact on your online campaign. That’s why you must bring together the best of SEO with your Facebook marketing.
Your website can get found by search engines when it’s effectively using SEO strategies, but your Facebook page also needs search engine optimization to get noticed within Facebook searches. For example, someone looking for a hairdresser in Melbourne might perform a Facebook search first.
For reasons such as,
- They want to see how your business looks
- If social interactions are timely and friendly
- If it appears inviting
- If people have left comments and recommendations
- If people have checked into the location
Previously businesses paid a fortune in ongoing advertising.
But, the exciting news is once you’ve developed and continued maintaining your Facebook SEO strategy effectively, you’re tapping into giant social networks’ audiences without the cost of expensive advertising as well as building trust and authority and reaching huge audiences who are more targeted and accurately skewed towards your business than we ever imagined possible before. Which, of course, is a crucial aspect of any business’s marketing strategy.
Apart from the internal Facebook search, you can also show up on other search engines with your Facebook page, as Google, for example, also indexes Facebook.
This is a good start if your brand name and URL match your Facebook page. Also, make sure to get listed in the right category on Facebook.
With the Melbourne hairdresser example, you’d want to select the ‘Local’ category and include subcategories such as health and beauty.
Remember to use plenty of high-quality SEO content, pictures, and interaction with customers as is worth its weight in gold for your business to get found.
Vital SEO Methods Your Facebook Is Missing
Maximizing the reach of your Facebook posts with SEO Melbourne will help you drive traffic to your site, attract and engage audiences and improve your visibility through keyword optimization.
Although social media does not directly impact a Google search algorithm, remember, they have some correlation as we said above. More exposure of your page to a broader audience means more people clicking the links.
More clicks mean more traffic, which is vital for your rankings. More people sharing your content improves your chances of boosting your search engine rankings. So, how do you maximize your Facebook business page to achieve this?
Your Name Is One Of The Most Important Steps
Don’t be generic.
Create your Facebook business page with your business name. Google gives more importance to the first word in your title. Therefore, using your business name is essential, which can help you gain more and more traffic and connect with your audience.
Create a URL
Once your page reaches a few likes, you can create a unique URL for it which is heavily weighted by search engines. The URL you create should reflect an aspect of your business. Also, fill in the necessary information, which helps create a positive impression.
Use Keywords On Your Facebook As You Do For Your Website
It’s an integral part of every Facebook page as a website. Keyword optimization is the base form of on-site SEO. Use relevant keywords in the description to let people find you. These keywords help optimize the page, making it more visible.
Pin Important Posts to the Top of Your Page
Pinning helps in boosting visibility. Pin posts that highlight your top content. Remember, with most social media. Trends change quickly. So don’t let yourself fall behind by not being involved in the latest trends. Put your most important posts up top to ensure your page and business visibility.
- We’ve covered why Facebook marketing is critical
- How to set up your page the right way.
- And the importance of maintaining your page and building SEO strategies.
Strategic decisions need to get made to maximize ROI from your Facebook marketing campaigns.
So, let’s look now at the top 5 Facebook marketing mistakes NOT to do.
Share Content Which Shows You’re Desperate For Likes and Engagement
Millions of brands use Facebook to market their products and services, so you can’t afford to.
Publishing content that portrays your brand as one that’s desperate for likes and engagement is one of the surest ways of flushing your investment in Facebook marketing down the drain. Avoid posts that request followers to comment or like in a way that doesn’t flow with your post and may appear pushy. This type of post will compromise your business and make it challenging to get tangible results from the campaign.
Instead of such posts, consider offering exciting facts about your niche or commenting on general topics your audience may find enjoyable and empowering. And then invite them to provide their thoughts as well.
One guaranteed way of gaining followers on Facebook and spurring interaction is by consistently posting fresh content.
Show your followers you care by posting new content as frequently as possible but do not overdo it. Because if you fill up their newsfeed with content and notifications, they may as well decide to unfollow the page.
To avoid this, you can create an editorial calendar for your Facebook. This organization ensures your marketing campaign will remain constant but not overwhelming.
Your primary goal as you create your content calendar should be to inspire the audience and keep them in their front of mind.
Posting Irrelevant Content
Before you publish or share a new video or post, ask yourself if your target audience may be interested in it. Sometimes, it’s not easy to know if certain content is relevant. So, we recommend carrying out extensive research online and offline to understand what your target audience is most interested in. What type of content is most likely to elicit positive emotions and motivate the audience to take the desired action?
Not Responding to Comments
How will your audience know you’re human if you don’t take time off your busy schedule to read and respond to their comments? To succeed in social media marketing, you must be social and confidently react to comments and questions.
The comments can provide ideas about the most relevant content to publish and improvements that may need to be done to your business to give it a higher cutting edge in the market.
Trying Too Hard to Sell
One of the main reasons you’re running a Facebook campaign isn’t only to increase your brand awareness and sell your products too. However, trying to make a sale every time will automatically chase away customers to your competitors.
Remember, Facebook is a social network, and people are there to be social.
Ideally, it helps if you focus more on interacting, building a community, and offering the best user experience. By doing so, your followers will get naturally hooked on your brand, and with time they’ll increase their spending potential once they trust you.
Advanced Facebook Paid Marketing
Unknown to most brands and individual marketers, “Boost Post” is not the only way to reach a broader audience and get more interactions.
Facebook Analytics gives you a clear perspective of your audience by providing data you can use to target specific segments of your audience with ads. Go the extra mile and leverage Facebook Power Editor to come up with great ads for new products, but be vigilant not to spam your followers’ news feeds.
Remember, optimizing your Facebook page with SEO helps you boost traffic to your website, which means you get more leads. Failing to do so sees your business fall behind your competitors. So stay ahead of them by following our tips above.
Managing Facebook can be a struggle.
So if you need a professional touch, contact the experts here at Search Marketing Group today for more information about our Facebook and social media services.
What struggles do you have with your business’s Facebook page? Please post in the comments below. Or share any other ideas which work for your company.
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