Trying to get that page 1 ranking is not easy thanks to Google’s ever-changing algorithm. You always have to be on top of your SEO to ensure that your website always maintains its high ranking. Regardless though, sometimes your efforts don’t pan out and your rankings drop dramatically – without you knowing why. One key factor is that you might be ignoring your on-site SEO and it has veered off track. We do have a few tips on how you can get back that top ranking and get your SEO strategy back on the right path.
Reduce the keywords:
Two to three keywords are good in any page; as long as you have the content to back it up. Your rankings will increase at first, but over time, as more keywords are added, you’ll notice your rankings drop and continue to drop. Instead of adding constantly stuffing in more keywords, you should:
- Add more quality content, and combined with keywords, it should be effectively optimised. This will also help engage your users and bring up your rankings.
- Use related keywords. Google is clever in that it will find pages and content with phrases and words that relate to keywords. Instead of overloading your site with the keyword “online marketing” all time, aim for “internet strategies”, and you will notice that it will still work.
Beware of the duplicate:
Many businesses might not notice it, but throughout a year of blogging about your industry and page creation, you might create too many posts or pages that are similar and have the same keyword as its focus.
The problem here is that your work might be unintentionally duplicated throughout these posts and this will reduce your ranking as Google might see it as imitation.
While it might be difficult, sometimes it’s important to branch out with new content relevant content as this will increase the novelty of your website through search engines. At the same time, it will make your website stand out from rest of the competition and the common clutter.
Quality of your content:
Google does not just work on keywords anymore: it relies heavily on quality and reliable content. The better and more engaging the content on a website, the higher it is going to rank. This means:
- Unique and original content
- Relatable to the website and the topic, or topics, at hand
- Cleanly written and proper. Get a professional to write it. Grammar is key for rankings and also engaging users.
- Having web 2.0 features, including videos, polls, pictures, GIFS and others to engage and keep users on your site.
Getting those conversions back:
As good as your content might be, as engaging and as well-written as it looks, what is the point of all of it if it does not entice the user to get active on your website?
Having quality content will bring in your users, but its from there that you have to make them take the next step and get them converting on your website. Whether that’s a sale, a registration, a subscription or so forth, it is down to you and your business plan to decipher it.
It is a tricky balance, but this is one step that you should consider taking if your rankings begin to fall. Look at how and where you can convert those users to customers. Simple links to sales pages is a start. Remember that conversions are essential in boosting up your page on Google’s radar, as well as increasing your business’ ROI.