Thanks to Google’s ever-changing algorithm, trying to get that page 1 ranking is not easy. You always have to be on top of your SEO to ensure that your website always maintains its high order. Regardless, your efforts sometimes don’t pan out, and your rankings drop dramatically – without you knowing why. One key factor is that you might be ignoring your on-site SEO, and it has veered off track. We have a few tips on getting back to that top ranking and getting your SEO Melbourne strategy back on the right path.
Reduce the keywords:
Two to three keywords are good on any page as long as you have the content to back it up. Your rankings will increase at first, but as more keywords are added, you’ll notice your rankings drop and continue to drop. Instead of adding constantly stuffing in more keywords, you should:
- Add more quality content combined with keywords, and it should be effectively optimized. This will also help engage your users and bring up your rankings.
- Use related keywords. Google is clever in finding pages and content with phrases and words related to keywords. Instead of overloading your site with the keyword “online marketing” all time, aim for “internet strategies,” and you will notice that it will still work.
Beware of the duplicate:
Many businesses might not notice it, but throughout a year of blogging about your industry and page creation, you might create too many similar posts or pages with the same keyword as its focus.
The problem here is that your work might be unintentionally duplicated throughout these posts, and this will reduce your ranking as Google might see it as an imitation.
While it might be difficult, sometimes it’s essential to branch out with new content relevant content, as this will increase the novelty of your website through search engines. At the same time, it will make your website stand out from the rest of the competition and the everyday clutter.
Quality of your content:
Google does not just work on keywords anymore: it relies heavily on quality and reliable content. The better and more engaging the content on a website, the higher it is going to rank. This means:
- Unique and original content
- Relatable to the website and the topic, or topics, at hand
- Cleanly written and adequate. Get a professional to write it. Grammar is vital for rankings and also engaging users.
- Having web 2.0 features, including videos, polls, pictures, GIFS, and others, to engage and keep users on your site.
Getting those conversions back:
As good as your content might be, as engaging and well-written as it looks, what is the point of all of it if it does not entice the user to get active on your website?
Having quality content will bring in your users, but it is from there that you have to make them take the next step and get them to convert to your website. Whether that’s a sale, a registration, a subscription, or so forth, it is down to you and your business plan to decipher it.
It is a tricky balance, but this is one step that you should consider taking if your rankings begin to fall. Look at how and where you can convert those users to customers. Simple links to sales pages are a start. Remember that conversions are essential in boosting your page on Google’s radar, as well as increasing your business’ ROI.