Google Updates and How They May Effect Your SEO Campaign

February 15, 2016

Google is going to update its search engine at will. Marketers have found this out the hard way. Many have found themselves fighting to survive the flood of issues that come with these changes. Google updates so often without telling marketers that many even fear that their next campaign could be the last one. When you start isolating keyword phrases and searches such as SEO Melbourne, and other options, you will see that professionals are talking about what could be around the bend and how to ensure they are not sinking. You should be aware of a few things when it comes to the marketing world.

Shooting Down Plan A

First and foremost, expect your SEO plan to get shot down at first. Google loves to do this. They will take the hard and fast rules that they had in the past and change them. For instance, they once made backlinks problematic. Many pages that had thousands of links pointing to their site, out of the blue, had no prowess. The traffic diminished, and their SERP dropped fast. Then it was reinstated, and those sites regained power before Google again flip-flopped. Be prepared for your best plans to get shot down due to updates, so have a plan B and C.

Reinforcing Your Work

Now, there is another side to this. There is an update process in which changes strengthen your pages. If you do SEO properly and work on it through professional lenses, you’ll end up in a positive light. Do things without cutting corners, and your pages will get ranked at the top of search engines. You would fall short of reinforcing your pages and marketing if you did anything wrong or paid for shortcuts.

The Death Nail

Lastly, the changes that could be looming could kill your momentum. Google updates negatively affect your SEO campaigns if you are not doing things in a “long-term” option. Long-term SEO is vital. If you don’t work on that, you will drop out of the listings you were previously strong in. Fighting against delisting is hard if you are cutting corners, and that’s something that you need to think about.

Overall, SEO is complex. It’s not “one thing.” It’s a lot of things, and working with it takes time. If you see a huge traffic jump, you must be wary of the upcoming updates. However, to cover your site, have multiple plans and ensure that things are meant for long-term implementation.


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