Today, it’s a lot easier to create an ecommerce website. If you take advantage of a ready ecommerce platform, you’ll be able to save your costs and get a website developed quickly. Nowadays, you can build your ecommerce website on a variety platforms including BigCommerce, Magento, Shopify, WooCommerce and others.
However, it’s not enough to create an ecommerce website to start selling products online. Obviously, you need to do more. You have to attract the target audience to your ecommerce website. And of course, search engine optimisation has to be a key part of your online promotion strategy.
Once your ecommerce website is ready, you need to advertise it in search engines such as Google, Bing and others. In other words, you should aim to get your ecommerce website on top of the search engines for target keywords. Now, we’ll describe the steps you have to take to do SEO for an ecommerce site in the best possible way.
SEO Competitor Analysis for Ecommerce Sites
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When doing SEO competitor analysis for ecommerce sites you should try to get as much information about your competitors’ SEO strategies as possible. What keywords do your competitors try to rank for? How do your competitors do on-page optimisation for their websites? Where do your competitors get backlinks for their sites? It’s crucial for you to get the answers to all of these questions.
Ecommerce SEO Audit
Ecommerce SEO audit is about identifying and fixing different types of SEO errors on a website.
When doing SEO audit for an ecommerce site you should look for pages with duplicate content, slow loading pages, broken links, web pages without meta titles and meta descriptions and other types of SEO errors. Plus, you should aim to check a website for usability issues. Make sure that site’s pages look great in all major browsers and on all types of mobile devices.
All of these SEO issues will have a negative impact on your site’s rankings. And of course, they have to be fixed as soon as possible.
Keyword Research for E-commerce Sites
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While doing keyword research for an e-commerce site, you should aim to find the best key phrases for homepage and internal web pages (category pages and product pages).
The keyword list for an ecommerce site has to contain the general keywords, long-tail keywords, local keywords, brand keywords as well as product based keywords.
When analysing keywords for e-commerce site, you should pay a close attention to such factors as the relevancy of keywords, search traffic of keywords and competition of keywords. Clearly, you should aim to pick the best keywords in terms of search traffic and competition.
Make sure that keywords that you are going to target will drive targeted traffic to your ecommerce site. On the other hand, you may find it difficult to optimise site’s web pages for keywords of high competition.
On-page Optimisation of E-commerce Sites
When the list of keywords is ready, now it’s time to get started with on-page optimisation.
First, you need to spread the keywords among ecommerce site’s pages. It would be better to optimise the homepage for keywords that can drive high amounts of search traffic to your site. Product pages have to be optimised for product based keywords. Plus, you can create new pages on a website and optimise their content on local keywords and long-tail keywords.
Content on your ecommerce website has to be structured properly. It’s a great idea to provide links to top rated products, recently viewed products, popular products in a particular category and related products on the site’s homepage.
Internal linking plays an important role in ecommerce site’s SEO. Make sure that all of internal links on your ecommerce site look natural. Visitors should make no more than 2 clicks to get to any of internal pages within your ecommerce website from the homepage.
Texts on ecommerce site’s pages have to be optimised for target keywords in the right way. Keywords should be included in page’s title, description, headers, sub-headers, image file names, image alt tags and URLs. Target keywords always have to be inserted into site’s content naturally. Keyword stuffing should be avoided at any cost.
Adding a Blog to an Ecommerce Website
The reality is, each of site’s pages can be optimised for several keywords. If you would like to rank high for many keywords, you may need to create additional pages on your ecommerce site.
It makes a lot of sense to add a blog to an ecommerce website. After that, you need to update it with fresh content and optimise each of site’s blog posts for keywords that you target.
Site’s blog can be used for link building as well. If you provide valuable content on your ecommerce website’s blog, other sites may decide to republish your article and give you a link back. As a result, you’ll get lots of backlinks from relevant online resources.
Ecommerce Link Building
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It’s incredibly important to attract high quality links to an ecommerce site. You should try to earn links from relevant sites of high authority. Plus, you should aim to get backlinks in a natural way.
It’s worth noting that high quality links will generate targeted traffic to your site and positively affect your search engine rankings.
On the other hand, links from low quality resources negatively affect site’s SEO and often result in Google’s penalties. That’s why links from low authority sites should be avoided.
Ecommerce Conversion Optimisation
At the last stage, you have to optimise your ecommerce site’s pages for better conversion and try to increase your sales.
Use PPC advertising to test keywords before to get started with search engine optimisation. Clearly, you should optimise your ecommerce site for high converting keywords.
Pay a close attention to customer reviews. Clearly, you should try to get positive feedbacks and build a solid reputation for you business on Google.
Make experiments with Meta titles and Meta descriptions. Sooner or later, you’ll be able to pick the titles and descriptions that convert well.
Take advantage of A/B test to increase ecommerce site’s conversion and boost your sales.
If done right, search engine optimisation can increase traffic to your ecommerce website significantly and boost your business success. Use the power of SEO to increase sales and take your business to the next level!