We all want to be recognised for our hard work. For businesses, that recognition comes in the form of the coveted 5-star rating.
Everyone wants 5 stars, and to call themselves a 5-star business. Who wouldn’t? But unfortunately, it takes more than being good at what you do to get there.
If you’re wondering why you haven’t got more reviews or how to get 5-star reviews for your business, look no further. In this guide, we’ll show you exactly how to get 5-star ratings on Google, Facebook, and any other review platform out there.
Let’s get started!
The power of 5-star reviews
You obviously know that 5 stars are good, and 1 star-reviews are bad. And while it’s easy to take it personally as a comment on the quality of your business, reviews have far more power than we often realise.
It all boils down to this:
Humans are inherently social creatures. Therefore, we care A LOT about what other people think.
This is so ingrained in our psyches that 48% of people won’t even look at a business that has less than 4 stars.
Of course, there is a fine balance. Having all 5 stars can look a little too perfect, meaning that businesses want to aim for, say, a 4.7 or 4.9 average. It also means that the odd 1 or 3-star review won’t kill your business, so you can take a breath if you’ve been worried about that one negative commenter who seems to have it out for you.
But at the end of the day, the more 5-star ratings, the better. So we’ll show you next how you can start bringing in those reviews in droves.
How to get 5-star Google reviews
Not only do reviews account for 15% of your local SEO ranking, but they are also very visible.
As you can see below, our Google rating appears right under our business when a potential customer searches for ‘Search Marketing Group’.
Now thankfully, we’ve brought in quite a few stars with our commitment to service. But if your customers are a little less happy…
…Well, it’s safe to say that your future customers will know about it.
So how can you make sure you get positive ratings? Here’s how you can get more 5-star Google reviews.
Keep doing what you’re doing – excellent work!
A quick note: before you can actually get a 5-star review, you need to give the customer something worth reviewing. Now, I’m sure you’re already delivering amazing products/services and customer service, so you should be covered.
But just in case, do a quick assessment of your business. Are there any areas where you could improve to generate more positive feedback? Have you received negative feedback on certain aspects of your business that you could take into consideration?
Of course, you’ll want to be careful with this. A lot of bad reviews out there do tend to be fake, but it’s always worth considering the opinion of someone who is expressing genuine concern or letdown.
Ask every customer for a review
The most reliable way to get 5-star reviews? Just ask.
Well, you can only ask for A review. But chances are you have a lot of satisfied customers who just aren’t taking the time to actually leave a review after their experience.
In fact, 70% of customers will be perfectly happy to leave a review for a business when asked.
So how do you go about it?
Well, if you sell online or collect emails, simply send a follow-up email. Depending on the type of business you are, you may want to send one immediately, or you may want to give people time to try and love your offering first. The choice is yours.
You can also put the call out on your social media accounts, and even have your request displayed in store.
Make it easy for customers to give you reviews
Sure, most customers are happy to give you reviews. But they won’t jump through hoops to do it, so you want to make the process as easy as possible.
There are a number of ways you can do this, including creating a custom link that sends customers straight to your reviews. Here’s how to create a custom Google review link.
You may also want to create a custom QR code for people on mobile devices and display these in your store, on marketing material, and even on packaging.
Respond to reviews – even the negative ones
Responding to reviews allows you to show your appreciation for those who have left reviews and encourage others to follow suit.
And who knows? You might just transform that 2-star rating into a 4 or 5-star with your excellent customer service!
Apart from getting you more 5-star reviews, responding to reviews also helps boost your SEO so this is a must.
While some customers may love to just share their opinions or want to show their support, others may need a bit more prompting. There are a range of incentives that have been proven to work on customers, including:
- Receiving a product free of charge. While this may not be ideal for small businesses, perhaps you have a small item in stock that you could use, or a service you could add on top for a customer.
- Receiving a product before everyone else. Those willing to give reviews are often your biggest supporters. Tempt them with a new item in stock that hasn’t gone on sale to your general public yet, and they’ll feel special and valued.
- Discounts with your store or brand. Everyone loves getting a deal. This is one of the most common incentives we see businesses use – and for good reason. You get a review and another purchase down the line, with hopefully more to come. Consider offering a 5-10% voucher for anyone who gives you a review, or something like free shipping.
- Loyalty points with your store or brand. This may be the most doable for small businesses, as it doesn’t require you to give away stock or price things lower. And it is quite effective, with 59% of consumers saying they’d be happy to leave a review in exchange for loyalty points. Not to mention that a good loyalty program is a great way to keep customers for longer!
How to get 5-star Facebook reviews
As with Google reviews, Facebook reviews are an essential part of the buyer’s journey. Not only will they be seen by people looking up your business on Facebook, but Facebook pages also often rank on the results page whenever anyone searches for your business.
You can see below that when searching for ‘Search Marketing Group’, our Facebook page is the second result.
And under that result? Our 4.6-star rating.
Now, it is possible to disable ratings for your Facebook. However, this is a good opportunity to build trust with your customers and show them that others have received value from your business.
Provided that you can get those 5-star reviews, of course.
Most of the tactics we explored with Google reviews are applicable for getting 5-star Facebook reviews as well. However, some other ways you can get reviews that are more specific to Facebook are explored below.
Make sure your reviews are set up
Turned your reviews off at some point? Here’s Meta’s guide to turning on Facebook page reviews and ratings.
Ask customers to check-in
Facebook prompts people who have checked into a place to leave a review. So if you have a brick-and-mortar store, encourage your customers to check in while visiting – either verbally through your employees or with a reminder in-store.
This lets Facebook do the heavy lifting for you and means you can get reviews without even asking!
Create a Facebook post asking your customers to leave reviews
As we explored above, many people just need to be asked in order to leave a review. Create a Facebook post asking for reviews and link to your Facebook reviews – chances are, your followers will be happy to comply.
Keep your Facebook updated
People will be far more likely to engage with you on Facebook – including leaving you reviews – if you’re active. Make sure you’re posting on a regular basis and give your customers fresh, interesting content that augments their experience with you in the real world.
Don’t have time to keep up with your socials? Our social media marketers can take care of everything for you. Book a free consultation today.
We’ve shown you how you can get 5-star reviews for your business and boost your online reputation. While we only focused on Google and Facebook, the same principles apply to TripAdvisor, Yelp, Trust Pilot, and any other review site out there.
So go forth and get those stars!
For more digital marketing advice, check out our Blog. You can also reach out to our team of digital marketing strategists – we’ll be happy to have a chat about how you can improve your online reputation.