How to maximise your online brand presence

November 20, 2014

Nowadays, it is no secret that having a prominent online presence for your business, no matter the industry you are in, is a win-win situation. Digital marketing has completely transformed the way businesses get their names out there. It has also changed how customers interact with companies and choose who they want to do business with. In order to build a successful online brand presence for your business, there are many different tools and tricks which you should utilize. Below we have outlined a few of the things you must do!

Be consistent

Every online platform you use – website, blog, Facebook page, Twitter profile, etc. – should display consistent visual branding. You should use the same version of your logo for every platform to create brand recognition and help reinforce the brand. The same goes for using the same kinds of fonts, graphics, and other images. Creating a consistent visual appeal will make your brand unique and trustworthy.

Optimize your website

Optimizing your website will make it easier for people to find it. This one is a no-brainer; there isn’t much point in having a website if no one can find it! Search engine optimization is vital if you want your website to succeed, so you should find room in your marketing budget for it! More now than ever, people are first turning to the Internet when searching for products and services. If you don’t show up, your competitor will – I imagine that’s not the ideal outcome.

Utilise social media

Social media marketing is one of the easiest, cheapest, effective ways to market your brand. It allows businesses to reach worldwide audiences whilst attracting customer loyalty, allowing for feedback, and creating a community that will promote your brand for you – what’s not to love!? Social media marketing shouldn’t be something you are simply considering; you should be using it and making the most of it! The only thing to consider is which platforms your target audience is most likely to be on. Select a few of those and go from there.

Be active in your niche through blogging.

Blogging is one of the most effective ways to promote a brand or business online. Not only will blogging improve your SEO, but it will also attract people interested in your industry, which should lead to sales. By providing your customers or potential customers with interesting and informative industry-related content, it will build their trust and they will likely want to utilize your products or services in the future.

Encourage customer recommendations and testimonials.

If anything will sway a potential customer, it’s reading reviews from other customers. Encourage everyone who has utilized your services to write a review about their experience with you on your website, your social media channels, and anywhere and everywhere you can think of! If the internet is filled with positive, honest reviews about your service, people are going to want to do business with you! When creating and building an online brand presence, ensure you stay true to the values of your business. Do not copy others, be authentic, honest, and tap into your target market; you can’t go wrong!

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