How to maximise your online brand presence

November 20, 2014

In this day and age, it is no secret that having a prominent online presence for your business, no matter the industry you are in, is a win-win situation. Digital marketing has completely transformed the way businesses get their names out there. It has also changed the way customers interact with businesses and the way they choose who they want to do business with. In order to build a successful online brand presence for your business, there are many different tools and tricks which you should utilise. Below we have outlined a few of the things you must do!

Be consistent

Each and every online platform you use – whether that is a website, blog, Facebook page, Twitter profile etc – should display consistent visual branding. You should use the same version of your logo for every platform as a way to create brand recognition and to help reinforce the brand. The same goes for using the same kinds of fonts, graphics and other images. By creating a consistent visual appeal, it will make your brand unique and trustworthy.

Optimise your website

By optimising your website, it will be easier for people to find it. This one really is a no brainer, there isn’t much point in having a website if no one can find it! Search engine optimisation is vital if you want your website to be successful, so you really should find room in your marketing budget for it! More, now so than ever before, people are turning to the Internet first when searching for products and services. If you don’t show up, your competitor will – I imagine that’s not the ideal outcome.

Utilise social media

Social media marketing is one of the easiest, cheapest, effective ways to market your brand. It allows businesses to reach worldwide audiences, whilst attracting customer loyalty, allowing for feedback and creating a community who will promote your brand for you – what’s not to love!? Social media marketing shouldn’t be something you are simply considering, you should be using it and making the most of it! The only thing to really consider is which platforms your target audience is most likely to be on, select a few of those and go from there.

Be active in your niche through blogging

Blogging is proven to be one of the most effective ways to promote a brand or business online. Not only will blogging improve your SEO, it will attract people who are interested in your industry, which should lead to sales. By providing your customers or potential customers with interesting and informative industry related content, it will build their trust and they will likely want to utilise your products or services in the future.

Encourage customer recommendations and testimonials

If anything will sway a potential customer one way or another, it’s reading reviews from other customers. Encourage everyone who has utilised your services to write a review about their experience with you on your website, on your social media channels, anywhere and everywhere you can think of! If the internet is filled with positive, honest reviews about your service, people are going to want to do business with you! When creating and building an online brand presence, make sure you stay true the values of your business. Do not copy others, be authentic, be honest, tap into your target market and you can’t go wrong!

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