BlogHow To Optimise Your Website Content For SEO Triumph

January 20, 2020

Website Content is Crucial

If you’re like most people, then you’ve probably heard the saying, “content is king.” This saying stands true because what’s on your website matters.

It matters for your SEO purposes and your website user experience. If it’s not user-friendly, you’ll lose website visitors almost instantly, and if it’s not Google friendly, it will damage your SEO.

These days, there are three significant expectations for any successful website: simple, sleek and highly responsive.

Most Australians access the Internet on their mobile devices, which means websites must be less complicated to suit. However, prioritising simplicity shouldn’t be a reason to forget the importance of quality content on your website. This content can include pages, blog posts, general information, photos, videos, graphics and more, as long as it is relevant, authentic and appealing to users.

Content is the best way to present information on your website.

Information determines the value of a website. Although the appearance factor and functionality matter, the data represented is far more significant. Apart from providing information to visitors, quality content is vital when it comes to Search Engine Optimisation (SEO). Search engines prefer meaningful, fresh and original content. The quality of your content will be determined by search engine algorithms when ranking your website in SERP (Search Engine Results Page).

No matter if you’re trying to sell a good, offer a service or present information, your website should have a sufficient amount of appropriate content (preferably in the form of blogs and pages). When you have adequate pages and content, search engines will quickly identify the relevance of your website to several keywords and direct potential visitors to your site.

If and when they get directed, it is vital to keep their attention by presenting them with plenty of relevant information. Visitors should be able to clarify questions related to your niche when they refer to your website. Web content which is clear and easy to understand can significantly increase your conversion rates and retain traffic.

Content facilitates keyword integration and benefits your SEO.

Without enough material, you can’t integrate keywords into your website. And without the assistance of keywords, you are not likely to be visible to your potential online customers in Australia. When incorporating keywords, you must make sure to use a natural flow which doesn’t undermine the intention of the content. Be sure you avoid keyword stuffing. (Which means adding in keywords here there and everywhere) As this reduces the quality and professionalism of your website.

Further to this, you should divide the web pages up as rationally and section them with appropriate use of keywords and headings.

Content allows for call-to-action features and brings in new customers.

Excellently written, engaging content can encourage people to engage with your website and content powerfully. Depending on the quality of the content, visitors may subscribe, leave feedback, sign in to the site or even make a purchase. Creation of highly-effective marketing content, especially when done with the assistance of an expert, can be just what you need to boost sales and build a steady customer base.

Content can standardise your web page and create a buzz.

Without enough material, your website will not look complete. A rich blog with numerous authoritative posts, multiple pages with plenty of information related to the products you sell, and other information will add an air of professionalism to your website. Because the quality of content is crucial, we recommend you use a professional content writer for your online posts.

Increasing Organic Traffic by Revamping Your Existing Website Content

Don’t have enough time in your day to regularly create new content?

If not, then the great news is that revamping your existing content could increase your organic traffic.

Choosing the Content to Revamp

The first step is to figure out which content you need to revamp. Here is how to select the posts and landing pages for revamping.

Log into your Google Analytics account
Click ‘Acquisition’ on the left-hand menu
Click ‘All Traffic,’ choose source/medium then select Google (organic)
Click Secondary Dimension and select ‘Behaviour’ then ‘Landing Page’ from the drop-down menu

This process shows your organic Google traffic, and it displays your top landing pages. It also shows you the posts which are earning the most organic traffic from Google’s SERPs. After this, identify the pages which have little content obtaining high organic talent from SERPs, as well as the recent content that is earning the most traffic.

How to Revamp Existing Content for Increased Organic Traffic

Now that we’ve looked at how to identify the pages and posts, you need to revamp.

How do we do this?

Increase the Word Count

Google and other search engines, prioritise pages which have content with a high word count. 2,000 words are about right but refrain from filling it up with fluff. Resist the urge to water down the paragraphs, but add new sections covering extra points you hadn’t included in the existing content. With the increased word count, your keywords will also increase, which means you’re creating higher visibility of your website.

Increase the Keyword Density

Several sites, such as SEMrush can help you discover the keywords which help your pages and content to rank high on SERPs. If you have pages and posts ranking on the first page on SERPs, identify the high volume keywords and apply them to the posts which rank lower. But remember, it is not about stuffing them without any correlation to the content. You can also use Google Keyword Planner to identify the high volume keywords specific to each material.

Furthermore, hyperlink the keywords to other relevant content you have on your site. This action creates links within your website and rates favourably for SEO purposes.

Use Similar Keyword Strings

Using similar keywords calls for you to match short-tail keywords with long-tail keywords, and the process is easy. By including long-tail keywords, you will have the advantage of increasing the keyword density on the pages you are revamping. For example, if you have the content ranking for a keyword such as ‘honeymoon destinations’ it’s wise you look into long-tail keywords such as ‘honeymoon destinations Australia’ or ‘affordable honeymoon destinations’ which match your short-tail keywords

Improve the Readability Score

Readability refers to how easy a visitor to your site can scan and consume the content on our page. A lower score means it’s difficult to read, and they’ll leave the site. The readability score of your content hardly affects the SEO on your page. However, search engine algorithms look into time on page, social shares and bounce rates. Readability is a factor which directly influences these aspects. Use scannable and short sentences which move the readers through the pages and keeps them engaged, which means increasing the time spent on the page and improves chances they’ll share the content on social media.

Reevaluate the quality of content and its relevance to the visitors to your page.
As you revamp the word count, increase it and improve the readability score, ensure you use the latest information you can find.

Search engines will love your content if you use the tips above and you can thank us later.

Want to create content yourself?

Great news if you do. But if creating content isn’t your jam then here’s how to speed up the creation to make it less tedious.

Content creation is one of the most vital aspects of modern online marketing strategies. Without adequately created, meaningful and keyword integrated content, a business in Melbourne cannot direct traffic towards its website.

However, you must remember that a successful content marketing campaign can’t deliver results overnight with a couple of articles or blog posts. To build a resourceful and highly effective content base, it will take a considerable time.

Once you have a rich content base, it will assure you long term benefits. Over time, you’ll gather a solid traffic base on your website. It’s good to know ways of speeding up your content creation process and here are some tips to make your content creation easier.

Make a plan, so you know how to manage your content.

Believe it or not, a surprising number of content writers don’t have a plan. Don’t ever start writing your content if you don’t know your audience (the target segment). If you address the general public with your content without necessarily having an idea about the nature of them, you’ll have to rewrite your content consuming more time.

So, get a picture of the brand you promote, the audience you address, they’re likes, beliefs, desires and fears, and this will help you create the right content the first time.

Gather ideas for content in advance

Many content writers find it difficult when they lack ideas. This difficulty has become typical among the vast majority of content writers. So, the solution for this is to create ideas first and list them down in advance. While sticking to the list, you can be aware of the latest updates in the niche and write about them accordingly.

Have headlines ready in advance

Why? Well, believe it or not, it gets you ready to kick-start the content

It is a beautiful thing to have several headlines prepared in advance. Headlines matter. They’re instrumental in using them as calls to action, getting people to open your articles, and they’re great to use in social media and promoting your blog posts too.

Find out your productive time in which you work better.

People are different from each other. Some people are highly productive in the mornings while others are best in the evenings. So, you work out your productive time and ensure you write content during those hours.

It’s impossible to create great content if you are tired, stressed and not happy.

Don’t repeatedly edit

That’s right, edit once you’ve finished your article. It’s common to feel you haven’t written the perfect sentence, so you give it another try. Before you know it, you become stuck trying to be perfect.

Don’t get into this trap; continue what you write no matter what you feel about the structure of the sentence and have a look at the section later on. Editing can be done in another time more efficiently once you’ve completed the whole article or post.

So, lastly.

What scares you about content Facebook for business? Please post in the comments below as we’d love to know.

Oh and if you like this post, please share and tell us which aspect from above you found most helpful.

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