BlogHow To Test A Website’ Speed & How To Improve It

August 5, 2017

An unbelievable number of websites available on the internet today with the number closer to more than one billion. So, if you have a website and wish to stay alive in this massive competition, you should definitely have it in optimal condition. One of the most important aspects a website should have is speed. A lagging website will easily be rejected by the visitors, which makes the testing and the improvement of the speed of a website crucial.

Perfectly optimised CSS and JavaScript

Cascading Style Sheets (CSS) and JavaScript elements in the webpage are main components that decide the speed of a particular website. By optimising these components, you can expect your website to perform rapidly. Thanks for the modern technology, there are various tools to identify and eliminate redundant characters, block Java delimiters, comment lines and so forth, so you can compress the files and gain optimum speed. As of today, you can find several online scripts compressing tools to address such problems.

Using the appropriate font

Although many website owners in Australia prefer to have custom web fonts on their websites, browsers should send additional HTTP requests to fetch these custom fonts. It will cause a slowdown the speed of the website. Therefore, as a smart website owner, you should minimise the use of custom fonts as much as possible for an optimal speed.

Smart usage of images

It is wonderful to have some images in a website to present data in an attractive manner. However, if you don’t optimise these images for the website properly, it will slow down your website significantly. Graphical contents consume notable amount of bandwidth so use a good image editing software and optimise the images for web pages (PNG and GIF are good file formats that are reliably consistent).

Minimise the number of HTTP requests

In general, web browsers consume a significant amount of time to execute HTTP requests to fetch the components. These components can appear in the form of flash files, different types of scripts, images etc. So, it is understandable that the websites with a large number of components may require more time to get loaded. You can avoid such annoying user experiences by simplifying the design of the website and reducing the number of elements in a page. Keeping it minimal can sometimes make the best and biggest impact.

Database optimisation

You should pay a special attention in maintaining the database in an optimised level. You should regularly see the functionality of the database, remove redundant elements and so forth. Appropriately indexed data helps the website to perform with a good speed.

Having a responsive website design

If your website doesn’t serve millions of mobile device users in Australia, you are out of the competition. Responsive websites are a good solution to address this matter. The vast majority of internet users in Melbourne today look for simplicity, clarity and speed when browsing. So, it is all about thinking creatively and using the modern tools to optimise your web page to gain its maximum speed.

124/87 Turner St, PORT MELBOURNE, Victoria - 3207, Australia.

©2022 Search Marketing Group. All rights reserved