Link Building for New Businesses – Trust, Authority & Relevance

July 2, 2018

Millions of people access and use the internet on a daily basis.  The ability to connect to the internet from your mobile device makes it so convenient to log on to do your shopping, find information, or be entertained.  But new businesses still have a pretty tough time luring traffic to their sites despite hoards and hoards of prospective customers being online at all times.

This is because established businesses use intermediate online marketing strategies to ensure that their websites stay listed first on search engine results, they have great link-building foundations, and their SEO strategies are already in place.

But just because it is hard to break into the stream to get your fill of traffic doesn’t mean it is impossible. You can enjoy plentiful website traffic in no time with the right digital marketing strategy.

Link building is one of the best strategies to lure traffic to your site.  This strategy is precious for SEO Melbourne since links are a vital ranking factor for search engines like Google.  Links are also terrific for audience development and marketing specific products or services to a particular audience.

So What is Link Building Exactly?

This method is straightforward.  It is a link you insert into a blog article or advert that appears on a different yet relevant site.  When the reader clicks on the link, he or she is directed toward your website.

Why Should You Invest in Link Building?

The method has plenty of great benefits in store for your website.  For one thing, it boosts your SEO ranking so your site will appear higher on Google’s search engine results which already boosts traffic.  Another reason to have your link to relevant sites is to lure customers interested in your product to your website.

How is Link Building Done?

Link building can be done through several methods.  You can create blog articles and post these as guest posts on other blogs.  You can create blog articles with links to your site or products.  You can share links to social media channels with backlinks to your site. You can create adverts on other websites with backlinks to your site and more.  For successful link-building, you need trust, authority, and relevance.

Trust – People need to trust the information you are sharing, or they won’t click on your link.  If your link exists in content that looks like a scam, you are very unlikely to get backlinks to your site.

Authority – Links should appear on authority websites and not on just about any random site.  Authority websites are much more trusted, and that trust reflects on your business. A good example is a baby clothing company whose link appears on a reputable parenting blog or website.

Relevance – Your link should appear on a relevant website, or you will be luring the wrong type of traffic to your site.  The main goal is to get more traffic and website visitors from people interested in your product.  By adding your links to relevant sites, you are also much more likely to get traffic since those viewing that particular site are very likely to be interested in your product.

If your new business has trouble with link building, you can always ask a digital marketing company to take care of this challenging task.  With a digital marketing company handling your link building, you see some big changes in website traffic numbers to your site in just a short while.



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