Today, it’s a lot easier to create an ecommerce website. If you take advantage of a ready ecommerce platform, you’ll be able to save your costs and get a website developed quickly. Nowadays, you can build your ecommerce website on a variety platforms including BigCommerce, Magento, Shopify, WooCommerce and others. However, it’s not enough to create an ecommerce website to start selling products online. Obviously, you need to do more. [...]
Website Content is Crucial If you’re like most people, then you’ve probably heard the saying, “content is king.” This saying stands true because what’s on your website matters. It matters for your SEO purposes and your website user experience. If it’s not user-friendly, you’ll lose website visitors almost instantly, and if it’s not Google friendly, it will damage your SEO. These days, there are three significant expectations for any successful [...]
If you're like most people, then you probably use Facebook. With more than 2.07 billion monthly active users, Facebook is, without a doubt, one of the most influential social platforms. Which means it's also one of the best marketing platforms for businesses. The platform is fantastic for creating brand awareness, engaging with customers and giving the world a much better idea of your business. All social media, especially Facebook, is [...]
If you’re like most people, then you’re on one or several social media platforms. And, several times throughout the day. Hundreds of millions of people are active users of Facebook, Instagram and more. So, here’s how social media marketing will affect your business. Social media marketing has significant impacts on your business. There are several reasons for this – most importantly, it allows e-commerce owners to have access to the [...]
And how it can propel your business. The first matter to understand is today, social media is as essential as your website, and in many cases, much more so. If someone hears about a service, product or person and wants to know more, people generally now turn first to social media sites. This search is a crucial stage of building trust and likeability in today's competitive industries. Which means what's [...]
Link building is essential if you want to build a long-lasting and robust SEO campaign. Unfortunately, many people do not see it as a necessary factor in their strategy. Which means you'll gain a competitive advantage if you do it for your business. As experienced professionals at Search Marketing Group, we believe in using link building to help SEO campaigns. The benefits are evident and essential, including: Establishing your [...]
If you're like most Australians, then you look for all your information on a website. Which means businesses consider their website to be the first point of contact and vital to their business, sales and marketing. A website creates the first impression on visitors which means it's crucial for any business regardless of the industry. The appearance, functionality and the content of your website directly represent your brand image. Therefore, [...]
While keywords aren't the only aspect you need for effective search engine optimisation, they are nevertheless essential. Keywords are the foundation of your campaign and make all the difference in your results. This reason is why keyword research is an essential stage of your SEO strategy. You might think your particular business related keywords are obvious, but using online tools to find out exactly what people are searching for within [...]
