Link building is essential if you want to build a long-lasting and robust SEO campaign. Unfortunately, many people do not see it as a necessary factor in their strategy. Which means you'll gain a competitive advantage if you do it for your business. As experienced professionals at Search Marketing Group, we believe in using link building to help SEO campaigns. The benefits are evident and essential, including: Establishing your [...]
If you're like most Australians, then you look for all your information on a website. Which means businesses consider their website to be the first point of contact and vital to their business, sales and marketing. A website creates the first impression on visitors which means it's crucial for any business regardless of the industry. The appearance, functionality and the content of your website directly represent your brand image. Therefore, [...]
While keywords aren't the only aspect you need for effective search engine optimisation, they are nevertheless essential. Keywords are the foundation of your campaign and make all the difference in your results. This reason is why keyword research is an essential stage of your SEO strategy. You might think your particular business related keywords are obvious, but using online tools to find out exactly what people are searching for within [...]
While Twitter isn't as prevalent as Facebook or Instagram, you should still focus on using Twitter to market your business. Because with 336 million monthly active users, there certainly are plenty of prospective customers to be reached. What is a Twitter List? A Twitter list is a grouping of multiple twitter accounts which fall under the same category. For example, you may have a Twitter list for all your friends, [...]
Of course, great search engine optimisation (SEO in Melbourne) is something all business website owners need, and many are keenly aware of this. Other businesses are more focused on using social media instead. Yet so many website owners are missing the point that the combination of these two important aspects is what will really make the difference. As a general rule, the more information and links that are included on [...]
Every business owner in Melbourne is looking to maximise his profits in the highly competitive market conditions. SEO in Melbourne is an effective marketing strategy that small, medium and big business enterprises adopt to optimise their website’s performance in search engine results and gain maximum visibility. SEO improves the volume and quality of the traffic a site gets via natural or organic search results. This process involves enhancing the [...]
Google Penalties As Google continues to develop the search algorithms that help it to rank websites, it’s increasingly clamping down on SEO methods that result in a poor user experience. Poor link building strategies can result in Google penalising your website. Google’s penalises websites either manually or through algorithms for engaging in blackhat SEO techniques including using poor link building strategies. A manual penalty results when someone from Google [...]
Page Titles Page titles are an important SEO opportunity that many website programmers skip, to their detriment. These are included in a title tag. The text in this tag will be seen either on the browser tab or at the top of the browser window. The page title is given heavy weight by search engine crawlers. Most search engines will include your page title in their search engine results. Thus, [...]
