Our Blogs

Starting in June 2022, you’ll no longer be able to create or edit your expanded text ads on Google. Instead, Google is now prioritising responsive search ads.  As responsive ads have been Google’s default since last February, you may have already dabbled with them. But today, we’re going to do a deep dive into everything...

Not all SEO is equal.  When shopping for an SEO company or evaluating the performance of your existing one, it is important to know what good SEO and bad SEO – or black hat SEO – looks like. But how can you tell the difference? Today, we’re going to explore what black hat SEO is,...

We spend a lot of time on this blog talking about search engine optimisation. But while it is vital to make your site seen, it is even more important to make sure that once users get to your page, they do what you want them to do. This is where conversion rate optimisation comes in. ...

By now, you probably know how beneficial Google ads can be for your business. But which ones should you focus on? For beginners, it can be hard to navigate the world of Google ads, and there are many easy mistakes you can make along the way. Today, we’re going to explore the different types of...

Want to start 2022 off on the right foot? Why not strengthen your online presence and give your business that well-deserved boost? While SEO is a gradual process and the algorithm is always changing, there are some easy fixes that can have a huge impact on your ranking. To help get you started, we’ve assembled...

Unless you’re a digital hermit, you’ve likely heard of YouTube. After all, the video-sharing platform has a whopping 2.29 billion active users – second only to Facebook’s monopoly – with a billion hours of content consumed every single day. What you may not know is how vital YouTube can be for your business, helping you...

Seeing as they’re at the bottom of a webpage, footers are far too often overlooked. But did you know they can have a huge impact on your SEO efforts? Linking, especially internal linking, is the backbone of any good SEO strategy. Unfortunately, if used improperly, sitewide backlinks can fall under the category of ‘forced link...

As the old saying goes, you need to spend money to make money and this certainly applies to Google Ads. With pay per click (PPC) advertising, you only get as much as you put in.  That being said, spending more money doesn’t always translate into better performance. According to the quarterly Next&Co Digital Media Wastage...