Blog

18 01, 2018

The Changes to Facebook Business Pages & the Impact Projected Due To That

By |January 18th, 2018|Uncategorized|0 Comments

With more than 2.07 billion monthly active users, Facebook is without a doubt one of the strongest social platforms that ever existed and might ever exist.  This popular platform offers users endless hours of entertainment, gives people a place and method to interact, catch up on news and to have fun.  Facebook is also one of the best marketing platforms for businesses.  The platform is fantastic for creating brand awareness, [...]

8 01, 2018

Top SEO Trends for 2018

By |January 8th, 2018|Uncategorized|0 Comments

The world of Search Engine Optimisation (or SEO as you may know it) is fast-moving and constantly shifting thanks to new technological advancement. Computers are getting faster by the second, innovation is reaching new heights, and consumer expectations are higher than ever. This is why it’s so important for your business to take advantage of proper SEO strategies; this is what will allow you to stay on top of your [...]

14 12, 2017

How to Clean Up Your SEO Strategy & Start Ranking

By |December 14th, 2017|Uncategorized|0 Comments

SEO is what we live and breathe here at Search Marketing Group, but for the average business owner (who don’t work in a tech-related field), SEO jargon can easily go in one ear and out the other. That doesn’t mean you don’t care– of course you do! You want your business to thrive both on and offline. But a limited exposure to search engine optimisation coupled with limited time to learn [...]

15 11, 2017

The What & Why of Conversational Writing Style

By |November 15th, 2017|Content Writing, Email Marketing, SEO, Social Media|0 Comments

Once upon a time, websites heralded professionality by way of an unbiased opinion, neutral tone, passive voice... (Yawn.) Blogs and diaries were for a more personal style of writing– one speaking directly to the reader and written directly from the perspective of the writer. These platforms also allowed for personal anecdotes that more serious forums never would. But as time has gone on and platforms have merged and transcended, all [...]

19 10, 2017

15 Easy Steps To Improve Your SEO In 30 Days

By |October 19th, 2017|Digital Marketing, Google, On Page Optimisation, Search Engine Optimisation, SEO|0 Comments

When it comes to implementing an SEO strategy for your website things can get a little tricky, especially when you need to take into account the ever-changing algorithms and benchmarks that are set by search engines.   Whilst we understand it can be tempting to implement a range of "quick fixes" to get your page ranking, it's also vital that you plan a strategy that continues to work over time. [...]

11 10, 2017

Navigating Call-Out Culture in the Digital Sphere

By |October 11th, 2017|Digital Marketing|0 Comments

Melbourne, in many pockets, is a bubble of leftism, with some level of political correctness and social awareness commonplace amongst even more conservative circles. With the increasing presence of digital information in our lives, this phenomenon is growing across all communities, large and small, across all points of political ideology. We all suddenly have access to resources, with the ability to quickly and easily educate ourselves and others on all [...]

27 09, 2017

AI is Changing the SEO Game – Should You Be Wary?

By |September 27th, 2017|SEO|0 Comments

Artificial intelligence is an inevitable concept. As technology rapidly evolves, we are becoming more and more reliant on computer-spawned innovation as a convenient and efficient alternative to human labour. “AI” is a blanket term that actually covers many types of technology, from self-driving cars to personal assistants like Alexa to online customer support systems. And now, the topic is on the lips of every person working in Internet-based fields, [...]

19 09, 2017

Why Short Form Videos are the Next Big Thing in Digital Marketing

By |September 19th, 2017|Digital Marketing|0 Comments

We are living in a world of content saturation, where an abundance of media and information are constantly available at our fingertips. Digital consumers want content quickly, they want it frequently, and– most importantly– they want it to be engaging. (If it’s not, you can bet your last dollar that it won’t garner the attention you’re after.) But not all is lost, because there’s a way to create digital material [...]