With all the uncertainty that COVID-19 has brought into the world of business, it is no wonder that companies are revisiting their marketing strategies. Considering that the world of marketing — and the world itself — is in constant flux these days, it can be difficult to decide the best way forward for yourself, your employees and your business as a whole. For years, companies have been chasing the next [...]
If you're like most business owners, then COVID-19 has forced your business into change. And it's not just businesses affected, it's a change in our economic, personal and societal ways as well. The speed of this change is something which hasn't been seen since war times, and most businesses and companies are facing a shift and uncertainty about what the future will look like. But one thing for sure is [...]
If you're like most business owners, then you're probably dealing right now with the COVID-19 pandemic the best you can as it's entirely new grounds for all of us. The economic repercussions of this pandemic model notable difficulties for many Australian businesses, and if you're struggling to retain employees, it's ok because please remember, you're certainly not alone. If you're an owner of a business, then you're probably aware of [...]
If you're like most business owners, then you've worked hard to develop your brand's social media following. However, making mistakes will have your followers, dropping faster than you can imagine So, be mindful and avoid the following 7 social media mistakes. 1.Too Much Self-Promotion People use social media to have a good time, to catch up on what's going on with their friends, family and the world. So, your [...]
One of the most compelling resources you can utilise to get attention to your website is SEO.One of the most compelling resources you can utilise to get attention to your website is SEO. Search engine optimisation harnesses the power of resources like Google and gets your business found on the web. If you want your website to rank you at the top of searches related to your niche, you're going [...]
Today, it’s a lot easier to create an ecommerce website. If you take advantage of a ready ecommerce platform, you’ll be able to save your costs and get a website developed quickly. Nowadays, you can build your ecommerce website on a variety platforms including BigCommerce, Magento, Shopify, WooCommerce and others. However, it’s not enough to create an ecommerce website to start selling products online. Obviously, you need to do more. [...]
Website Content is Crucial If you’re like most people, then you’ve probably heard the saying, “content is king.” This saying stands true because what’s on your website matters. It matters for your SEO purposes and your website user experience. If it’s not user-friendly, you’ll lose website visitors almost instantly, and if it’s not Google friendly, it will damage your SEO. These days, there are three significant expectations for any successful [...]
If you're like most people, then you probably use Facebook. With more than 2.07 billion monthly active users, Facebook is, without a doubt, one of the most influential social platforms. Which means it's also one of the best marketing platforms for businesses. The platform is fantastic for creating brand awareness, engaging with customers and giving the world a much better idea of your business. All social media, especially Facebook, is [...]
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