How to Use a .htaccess File The .htaccess file is not well-known, but it can have a dramatic effect on SEO rank. In addition, accessing this file requires a web-based FTP client. However, it is an important file because it sends crawlers directly to the XML sitemap file. This sitemap file is perhaps the most important thing for crawlers to see because it describes the site's pages along with [...]
As a digital marketing agency, we get a lot of great questions from our clients. “Which of these three Google products is the most important for my business?” is one of our most-asked. So we’re going to answer it here, publicly, for all to see! But first, a little introduction to each of these valuable products. Google Ads Google Ads is an online advertising program. Through Google Ads, your [...]
You’ve worked hard to develop your brand’s social media following. However, there are some things that will really turn off your followers, making them disappear like a bunny in a magician’s hat. Be careful and avoid the following 7 social media mistakes. 1.Too Much Self-Promotion People are on Facebook to have a good time and to catch up what’s going on with their friends and family. So, your content [...]
Blog Posted by Google on March 26, 2018, Today we’re announcing that after a year and a half of careful experimentation and testing, we’ve started migrating sites that follow the best practices for mobile-first indexing. To recap, our crawling, indexing, and ranking systems have typically used the desktop version of a page's content, which may cause issues for mobile searchers when that version is vastly different from the mobile version. Mobile-first indexing means that [...]
If you want to grow your business, Google Maps is one of the best tools on the market. When searching for businesses, consumers use mapping products 44% of the time. On average, 41% of these place searches result in an on-site visit. Ipsos study. So take advantage of all the customer traffic the platform. On top of that, a majority of the functionality is free to use, so it won’t [...]
Do you want to make your business official on Facebook? Want to showcase your brand to your customers? A Grey Badge for your Business Page can make the difference for your establishment. It could be mean more sales or a drop in profits. So how do you get it? Search Marketing Group shows you how to get a Grey Badge for your Business Page, so you get more likes, more [...]
There are a lot of factors that go into the making of your brand. Every decision you make will determine the impression your brand makes on customers. That’s why we’re here to help you make the important decisions regarding your font. Below, you can read all about what font says about your brand. This will help you determine which ones you might want to lean toward when choosing your printed [...]
Digital marketing agencies are not just there to handle those daily online marketing tasks off your hands. These companies contribute to your business in several different ways such as brand recognition, product recognition, improve website ranking, improved website appeal, and more. One of the biggest benefits of using a marketing agency is so they can increase your sales. Here is how marketing agencies help increase sales for your company. Search [...]
