When trying to optimise a website, Google Analytics and Webmaster Tools are both invaluable resources. It’s important to understand how these programs work and how to use them to one’s best advantage. How to Set up Webmaster Tools Google makes a program called Webmaster Tools that allows webmasters to take control of their websites. It also gives Google a way to communicate with you about your website, as the [...]
How Modern Web Works With Search Engines. For many people, they don't understand the way the web works. Well, they don't understand the finer details of how Google, search engines, SEO all works together. It is a confusing web (no pun intended) that can be confusing to many newcomers. That is why we are here to break down the key attributes when it comes to figuring out how the modern web works. By breaking down [...]
Website Speed Testing & Optimisation Tools GTmetrix: GT Metrix is one of the most popular website speed analysis/testing tool that helps you develop a faster and efficient website. The tool breaks down the analysis by identifying the elements slowing down the website. Pingdom Website Speed Test: One of the oldest and most popular website speed testing tool. The Pingdom speed test tool analyses the website from different geographical location to list [...]
Using White Hat SEO in link building is all about getting high quality websites to link to your website. Google routinely penalise websites that have too many low quality or spammy websites linking to it. Google requires that the majority of links to your site be natural and following the algorithm of Google. The more relevant the links are to your website, the more power it would have. This [...]
How to Use a .htaccess File The .htaccess file is not well-known, but it can have a dramatic effect on SEO rank. In addition, accessing this file requires a web-based FTP client. However, it is an important file because it sends crawlers directly to the XML sitemap file. This sitemap file is perhaps the most important thing for crawlers to see because it describes the site's pages along with [...]
As a digital marketing agency, we get a lot of great questions from our clients. “Which of these three Google products is the most important for my business?” is one of our most-asked. So we’re going to answer it here, publicly, for all to see! But first, a little introduction to each of these valuable products. Google Ads Google Ads is an online advertising program. Through Google Ads, your [...]
You’ve worked hard to develop your brand’s social media following. However, there are some things that will really turn off your followers, making them disappear like a bunny in a magician’s hat. Be careful and avoid the following 7 social media mistakes. 1.Too Much Self-Promotion People are on Facebook to have a good time and to catch up what’s going on with their friends and family. So, your content [...]
Blog Posted by Google on March 26, 2018, Today we’re announcing that after a year and a half of careful experimentation and testing, we’ve started migrating sites that follow the best practices for mobile-first indexing. To recap, our crawling, indexing, and ranking systems have typically used the desktop version of a page's content, which may cause issues for mobile searchers when that version is vastly different from the mobile version. Mobile-first indexing means that [...]
