Ecommerce in Australia is taking off: in 2020, 82% of households made an online purchase, with 1.3 million households doing so for the first time. This is only set to continue, with 5 million households buying online each month in 2021. Basically, if you’re selling any sort of product, you can’t afford not to take...
If you’ve dabbled in the world of digital marketing, you surely know how important it is to cultivate a presence on social media. But did you know that the way you approach social media can have a significant impact on the rest of your online efforts? Unfortunately, many businesses – and even many digital marketing...
New to SEO? Or maybe you need a refresher? Whatever your experience level, it is important to have a solid grasp of the basics to create a sound SEO strategy. Today, we’re going to briefly explore what SEO is, why you need it to survive online and what steps you need to take to set...
When it comes to getting your products out there, you want to give your business the best chance. But what’s the best way to capture the attention of customers? You know that Google is probably the way to go, seeing as it is the most used search engine with over 90% of the market in Australia. Not...
So, then which one’s better for your business so you don’t make any costly mistakes. If you’re like most people, then you wake up, unlock your smartphone and check your notifications. Who doesn’t, right? We all do it, and we all love our phones. Which means we’re in a full digital world and if you...
With all the uncertainty that COVID-19 has brought into the world of business, it is no wonder that companies are revisiting their marketing strategies. Considering that the world of marketing — and the world itself — is in constant flux these days, it can be difficult to decide the best way forward for yourself, your...
If you’re like most business owners, then COVID-19 has forced your business into change. And it’s not just businesses affected, it’s a change in our economic, personal and societal ways as well. The speed of this change is something which hasn’t been seen since war times, and most businesses and companies are facing a shift...
If you’re like most business owners, then you’re probably dealing right now with the COVID-19 pandemic the best you can as it’s entirely new grounds for all of us. The economic repercussions of this pandemic model notable difficulties for many Australian businesses, and if you’re struggling to retain employees, it’s ok because please remember, you’re...
Today, it’s a lot easier to create an ecommerce website. If you take advantage of a ready ecommerce platform, you’ll be able to save your costs and get a website developed quickly. Nowadays, you can build your ecommerce website on a variety platforms including BigCommerce, Magento, Shopify, WooCommerce and others. However, it’s not enough to...
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