While Twitter isn’t as heavily used as Facebook or Instagram, you should still focus on using Twitter to market your business. With 336 million monthly active users, there certainly are plenty of prospective customers to be reached. The main reason you should be using Twitter to market your business is the fantastic Twitter list function. What is a Twitter List? A Twitter list is a grouping of multiple twitter accounts [...]
Hi! I’m Max, the new Marketing Manager at Search Marketing Group. Here are some reflections and insights for my first week on the job. My first day was quite exciting, getting to meet the team and trying to remember everyone's names. It was really nice to see my new desk setup, as they had put a special effort into it. The desk had company pens, power bank, business card and [...]
More and more, people are turning toward SEO to help optimize their websites and content in search engines. Still, there are many who don’t know how to conduct research to find the right SEO keywords; after all, there are so many resources and fraudulent tools. Make a List Before you do anything else, make sure you make a list. This list will include any important topics that you think could be [...]
In order to effectively market your business online, you do need to understand the differences between online used terms and methods. When it comes to search marketing the term ‘keywords’ is much more commonly used than the term ‘search queries’ and plenty of people make a big mistake by thinking that keywords are just a different term for search queries. These search methods are not the same in the least. [...]
Millions of people access and use the internet on a daily basis. The ability to connect to the internet from your mobile device makes it so convenient to log on to do your shopping, find information or be entertained. But new businesses still have a pretty tough time to lure traffic to their sites despite the fact that hoards and hoards of prospective customers are online at all times. [...]
Any business, website, or platform knows the importance of an online presence. If you’re one of the many who are looking to increase this presence, you might be wondering whether SEO or Adwords is the best option for you. Search Engine Optimisation (SEO) allows you to increase your organic traffic and organic rankings in Google and other Search Engines whereas Google Adwords allows you to buy this traffic instead of getting it [...]
According to a report conducted early this year, there are more than 100 billion active Facebook users. This statistic makes it a perfect marketing platform for any company that is keen on reaching out to potential clients from all across the globe. Just like other digital marketing strategies, there is a need to make strategic decisions to get maximum ROI from your Facebook marketing campaigns. Here are the top [...]
A couple of years ago, Google+ was the social platform that every brand and business was trying to get on. Building circles and social profiles on the platform was an essential aspect of marketing strategy, and every effort was geared towards making the most out of the platform. That was until Facebook and Twitter made additions to their platforms which led to massive migrations. The monstrous numbers of users on [...]
