We all want to increase our web traffic. The more visitors we get on our site, the broader our reach becomes. But simply collecting pageviews is not the end-all-be-all. What you should be aiming for is a combination of a) unique page visitors and b) time spent on the site. In lay terms, that means keeping people interested. Get them to hang around for a while, read your content, check [...]
Once upon a time, keywords were the only searchable indicator of whether a particular topic was trending. But technology has advanced quickly in recent years. And now, searching for specific subject matter is easier than ever. We can thank Latent Semantic Indexing (LSI) for the sudden ease in content analysis. This technique uses mathematical algorithms to determine whether a body of work contains not only keywords, but any related phrase [...]
Having a great landing page that converts isn’t as easy as you think. It requires a certain amount of planning and creative execution. Now, we covered the fundamentals of creating the framework for building a landing page, but we haven’t discussed what happens when the page is up and ready. Here is what you should do to make a successful converting landing page: Make It Easy To Convert With A [...]
Many people think that a landing page is a simple creation; made on the spot without any thought-process. That’s the furthest thing from the truth. There are landing pages, and there are landing pages that convert. There is a substantial difference. Getting your audience to visit your poorly made and constructed landing page can completely turn them off your business. Getting your audience to visit your high-quality landing page and [...]
An unbelievable number of websites available on the internet today with the number closer to more than one billion. So, if you have a website and wish to stay alive in this massive competition, you should definitely have it in optimal condition. One of the most important aspects a website should have is speed. A lagging website will easily be rejected by the visitors, which makes the testing and the [...]
These days, there are three major expectations for any successful website: being simple, sleek and highly responsive. In a way, lightweight websites are an excellent choice for mastering this combination. The vast majority of people in Australia access the Internet on their mobile devices, and therefore websites must be less complicated to suit. However, prioritising simplicity shouldn’t be a reason to forget the importance of quality content on your [...]
The term growth hacking is widely used today in the field of internet marketing. Growth hacking is the process of using the essentials of marketing and market research together with latest technological trends in order to provide practically acceptable marketing solutions. Some would say that growth hacking is what internet marketers do every day. In fact, the ultimate intention of internet marketers is to address the maximum number of potential [...]
Marketing automation is the process of using sophisticated software tools to implement more simple but efficient marketing efforts for small to large scale business. A successful marketing automation program can effectively combine multiple marketing tools together and deliver a collective output. As of today, marketing automation has become a popular choice among the marketers in Australia as it is a process that can help a business from many fronts. This [...]
