Establishing brand loyalty is very important for businesses. There are more businesses in the world than ever before, geographical competition is faster than ever before and all of these changes make it much more challenging for companies to capture and keep the hearts of their customers. The smartphone age is once again changing the game when it comes to establishing brand loyalty with customers. These mobile devices might seem [...]
With the ever-changing dynamics in the internet environment, more solutions are available for businesses. One such solution is maximising your company’s sales through lead generation. This article will offers perspective in this respect. Using Prompts and Teasers as Leads Generators It is agreeable that live videos have proven to be successful in marketing. It thus makes it all the more important to use prompts and teasers to attract potential leads [...]
When you are developing your digital marketing strategy you will come across plenty of complex activities that play a crucial role in developing an effective marketing campaign. Audience segmentation is one of these activities that are incredibly important for developing a successful online marketing strategy. If you are not sure what audience segmentation is then you can definitely read on because we are going to reveal the what, why and [...]
In the past, Google has refined how it displays results to users, and the notable change has been the featured snippet boxes it displays before the search results. A featured snippet box appears when users input a question-based query in the search bar. The snippet displays content from one of the pages ranking high on the SERP that directly gives answers to the question-based query, without the user having to [...]
The bounce rate is the percentage of the single page visits. A high bounce rate is common for low-quality web pages, and most site owners feel that when users leave their pages without any engagement, their content is not valuable and relevant. Google only tracks the interaction for only 30 minutes. Suppose a user reads your page for 20 minutes goes to another site or reads their mail, and come [...]
Scanning through images has become a great way for online shoppers to find what they are looking for and to stay entertained. Lots of visual social sites like Instagram and Pinterest are hugely popular because of the visual appeal of the content displayed on these sites. Google’s image result is also very popular for entertainment, business, educational and shopping purposes. People and especially online shoppers love to scan through [...]
When you implement digital marketing into your business strategy there are so many different things to remember and different marketing areas to focus on. Most companies dish out a lot of money to create brand awareness for their business so anyone can easily recognize them. Plenty of companies do everything they can to ensure that their products or services are promoted on all popular channels. But one big mistake that [...]
Creating new content using a targeted SEO strategy is one of the ways you can increase organic traffic to your site. Google and other search engines are unpredictable, and you can never be sure which of your posts will rank high on SERPs. Did you know that revamping your existing content could increase your organic traffic? In this post, we look at how you can increase organic traffic by identifying [...]
