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18 06, 2018

Top 5 Facebook Marketing Mistakes to Avoid

By |June 18th, 2018|Digital Marketing, Mobile Marketing, Social Media|0 Comments

According to a report conducted early this year, there are more than 100 billion active Facebook users. This statistic makes it a perfect marketing platform for any company that is keen on reaching out to potential clients from all across the globe.   Just like other digital marketing strategies, there is a need to make strategic decisions to get maximum ROI from your Facebook marketing campaigns. Here are the top [...]

11 06, 2018

Should Google+ Still Be a Part of Your Marketing Strategy?

By |June 11th, 2018|Digital Marketing, Google, Search Engine Optimisation (seo)|0 Comments

A couple of years ago, Google+ was the social platform that every brand and business was trying to get on. Building circles and social profiles on the platform was an essential aspect of marketing strategy, and every effort was geared towards making the most out of the platform. That was until Facebook and Twitter made additions to their platforms which led to massive migrations. The monstrous numbers of users on [...]

4 06, 2018

The Anatomy of Google Search Listing

By |June 4th, 2018|Uncategorized|0 Comments

Google has hundreds of rules they use in ranking search results, they update the rules regularly, and it is daunting to know them all. Nine out of 10 people use Google on a daily basis to find sites, products, and services. It is therefore important that you research on how to streamline your SEO activities to ensure that your website and blog appear high on the search engine results pages [...]

28 05, 2018

5 Ground Rules to Follow When Crafting an Effective Digital Marketing Strategy

By |May 28th, 2018|Digital Marketing, Mobile Marketing, On Page Optimisation, Social Media|0 Comments

Having an effective digital marketing strategy is one of the guaranteed ways of making sure that your business achieves its sales objectives. There are many strategies that you can use to accomplish this goal, but if you do not take time to create the right one, you will primarily be wasting your money and time. Today, we will look at five ground rules to follow when creating an effective digital [...]

21 05, 2018

How Smartphones Are Changing the Way Brand Loyalty Works

By |May 21st, 2018|Digital Marketing, Google, Google Maps, Mobile Marketing, Social Media|0 Comments

Establishing brand loyalty is very important for businesses.  There are more businesses in the world than ever before, geographical competition is faster than ever before and all of these changes make it much more challenging for companies to capture and keep the hearts of their customers.   The smartphone age is once again changing the game when it comes to establishing brand loyalty with customers.  These mobile devices might seem [...]

14 05, 2018

How to Use Live Videos to Generate Leads and Sell

By |May 14th, 2018|Digital Marketing, Mobile Marketing, Social Media, Video Marketing|0 Comments

With the ever-changing dynamics in the internet environment, more solutions are available for businesses. One such solution is maximising your company’s sales through lead generation. This article will offers perspective in this respect. Using Prompts and Teasers as Leads Generators It is agreeable that live videos have proven to be successful in marketing. It thus makes it all the more important to use prompts and teasers to attract potential leads [...]

7 05, 2018

Audience Segmentation: The What, Why and How

By |May 7th, 2018|Content Writing, Digital Marketing, Google, Social Media|0 Comments

When you are developing your digital marketing strategy you will come across plenty of complex activities that play a crucial role in developing an effective marketing campaign.  Audience segmentation is one of these activities that are incredibly important for developing a successful online marketing strategy. If you are not sure what audience segmentation is then you can definitely read on because we are going to reveal the what, why and [...]

30 04, 2018

Importance of re-targeting your potential customers

By |April 30th, 2018|Retargeting|0 Comments

Market your Website. Remarket your Customers. Business owners should never fret if they see an increase in online traffic to their site, but not the high conversions they want. As experts in the field of online marketing, Search Marketing Group has the strategy and the creative team to convert those first-time users to consistent customers. This term is known as remarketing, and with years of experience in online marketing, [...]