While SEO and Google AdWords (PPC) are essentially two separate concepts and strategies, implementing both techniques is an advantageous way to make the most out of your overall marketing campaign. When these two methods are combined, they can trigger effectiveness and, with that, more online visitors, more prospects, and more business!
Establishing Trust and Reputation
One of the biggest mistakes you can make is dropping your AdWords campaign once your SEO has reached a high ranking on the first page. Having your business listed on both platforms — one organic and one paid — establishes rapport as well as reassures prospective clients that you are a trusted and well-known source. When customers trust your brand, they are much more likely to hire you for the services they need or purchase your product with confidence.
Stats & Analytics
Being able to view both stats will give you double the insight and the data to figure out which keywords are working best for your campaign, then allowing you to modify and adjust it accordingly.
Testing “What Works” Takes Less Time
Data gathered from AdWords can be acquired more than the data produced by organic SEO. A fantastic way to utilize one to boost the other is by examining which PPC attributes are having the most success and then drafting your SEO content similarly since it has already been shown to be successful.
Utilizing Your Search for AdWords Tips
When guests head to your website, more than likely, they are looking for the answer to a question or a specific product/service. Allowing them to search through your site will give you insight into the most popular words consumers use to search for what they need. Once you have this information, you can create PPC ads that will have more relevancy and engagement.
Boost your Social Media Tactics
Aside from connecting with your target audience and providing insightful content, paid social media advertising can provide a lot of helpful information in regard to SEO Agency Melbourne. With websites like Facebook, you can tailor your advertising specifically to suit the interests of your target market. Analyzing how they respond to the content on your paid social media ads will provide even more feedback on how to mold your SEO strategy.
Which one Should You Care About More?
The central concept to take away is that while these two methods are different, they can work in harmony for overall success. You should not place more emphasis on either and instead focus on simultaneously boosting the techniques used in each. With SEO, typically, you will have to wait longer to see results, but no additional cost is involved when customers are directed to your website. On the other hand, the effectiveness of AdWords can appear almost immediately, but it does have an additional cost.
When you find the right balance between these two tactics, there is no doubt that your online marketing strategy will show fantastic results! For more information about SEO and Google AdWords management, contact us!
