Google has hundreds of rules they use in ranking search results, they update the rules regularly, and it is daunting to know them all. Nine out of 10 people use Google on a daily basis to find sites, products, and services. It is therefore important that you research on how to streamline your SEO activities to ensure that your website and blog appear high on the search engine results pages (SERPs).
The anatomy of a Google search listing goes deeper than having industry-specific keywords. Lucky for you, we monitor the changes Google is making on the anatomy of their search listing, and you can use the following components to get you ahead of the competition by ranking higher on the SERPs.
Site and Page Titles
Page and site titles have a heavy impact on your readers and Google includes the title tag on the results pages. Google lists pages with shorter and descriptive titles relevant to the user search queries first. While developing content for your pages ensure to keep the title tag as short as possible and straight to the point. The ideal is 70 characters for desktop and 78 characters for mobile. Longer titles are truncated with an ellipsis, and this will turn off many users.
Truncation does not stop with titles; you will note that Google often truncates the URL by removing the middle sections. Ensure that you use short and descriptive URLs. This action is one of the ways the ways you can rank higher on Google’s SERPs. The best way to create your URL is by using the breadcrumb semantic markup, and Google will display the internal hierarchical linking structure from the main URL up to the page where with the desired content.
This is a common SEO practice, and it aims to bring to the attention of the user the freshness of their content. The timestamps are displayed immediately after the URL. It includes when you uploaded or updated, as well as the date and year. You only need to add a timestamp to your page’s copy and provide Google with the specific times you uploaded the content by integrating commenting tags to your tags with the W3 Total Cache plugin for WordPress sites. You can also use an HTML structured data markup.
This is a fail-safe link just in case your website is unavailable. Google takes a snapshot of each page in your site and adds them to its cache. It will also serve as a backup when your site is deleted, or will not load. The cached links are found in a green down arrow next to the main URL. However, sites that have not been indexed will not have a cached link from Google, and you can also opt not to have your site cached.
Failure to cache your site could be for a wide variety of reasons, but sites with paid content opt out of this option. It will not affect the overall ranking, but they will miss the opportunity to allow users access to their sites when their site is down and fails to load.
This is the description of the page appearing under the title and Google sources the snippet from contextual information on the page or the Meta description tag of the page. The snippet is influenced by the keywords, and Google will display the keyword in bold. The snippet length limit is 156 characters for each search result, and longer snippets are truncated with an ellipsis. For this, it is important to pay attention to the content and the Meta description of your page by incorporating popular and relevant keywords related to your industry.
These components are simple, and you can do them yourself without hiring a professional. Use them to create a strategy that will help you in developing a result that will captivate and entice your target audience, and it will increase your click-through rate to your site. Follow this post to stay updated on the changes Google is making to the anatomy of its search listings.