Website DesignWebsite Design Mistakes: What Small Businesses are doing wrong

November 4, 2015

Getting your website design nailed on perfectly is not easy. Most of the time business owners think they got it the way they want it, but it’s far from the case. Many owners don’t realise the mistakes they are making when creating their websites – and it’s hurting their business and its online reputation. As website designer ourselves we know what mistakes business owners should be looking out for and we have listed them for you, so you too don’t fall into the same trap.

Your design is too busy or flashy.

A website should be easy upon an user’s eye. Most users know what they want when they click on your page; it’s up to you to make it easy for them to see it. This includes everything from having proper high quality images to the perfect size texts (too small means too hard to read; too big means you lack proper content). Nailing down the right colour scheme, logo and layout is all essential. Having a website that is too flashy, busy, overloaded or in the opposite manner, too empty, too dull, is going to turn off your future customers from using your site.

Navigation is a mess.

You have to make it easy for your users to search through your website. What turns users off coming back to your site is the difficulty for them to find what they want. Navigation should be seamless and easy, guaranteeing that users stay on your site longer and return more often.

Where’s the clear call to action?

Why are users on your site in the first place? You’ll have to figure that out and when you do, you’ll have to make them get active on your website, by establishing a “call to action”. That could be button to press to buy a product, contact you, subscribe to your monthly newsletter or submit for a quote. The call-to-action signal must lead your users the next step of the purchasing process.

Keeping your website updated.

Imagine you jump on a website and see that the last post, update or advertisement is several months old, aren’t you going to think that the business is done and dusted? Users, and potential customers, jump on your website with the hope that they contain the latest information. When it doesn’t, they think you’re out of business, you’re too lazy to update your website, or worse, you just don’t care. Keeping updating it as you go with fresh content from your business’ activities, however minor they might be.

That homepage represents you!

The homepage is the hardest, and essentially best page, you have to create. Why? Because it represents everything your business stands for: what you have the offer your customers, how you plan to give it to them and why they should stay and continue to come back to your site. Your homepage has to be basically all be about your business.

Where’s the mobile version?

Let’s face it: people use their mobile phones for the Internet more than their actual computers. One of the biggest killers for small businesses is not to have a mobile version of their website. The hassle of stretching out the screen to find what they want and the difficulty of navigating through a non-mobile friendly website can complete kill an user’s experience. Make sure to get your website “mobile friendly” as soon as possible, because users are bound to find it on their phone instead of their computer.

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