What is Better for Your Online Presence – SEO or Adwords?

June 25, 2018

Any business, website, or platform knows the importance of an online presence. If you’re one of the many looking to increase this presence, you might wonder whether SEO or Adwords is the best option.

Search Engine Optimisation (SEO) allows you to increase your organic traffic and organic rankings in Google and other Search Engines. In contrast, Google Adwords allows you to buy this traffic instead of getting it for free.

Below, we’ll tell you about both tools and which is better.

Paid Ads

Let’s start with Google Ads, which you might have heard of as Pay Per Click. The great thing about this tool is that you can be exposed to many people relatively quickly. All you have to do is create your ads and have them running to get a return on your investment.

Another benefit of using Adwords is that you can gather a large amount of data while your ad is running. Using Google’s Ads portal and Google Analytics, you can see how your ad is performing and what people are searching for when they find your ad.

One of the only real downsides of this tool is that you have to pay for every single click, and if you’re in a competitive field with competitive keywords, it can cost you big bucks per click.

Therefore it is essential to find an experienced Google Ads partner to run your campaign so you get a great return on investment; otherwise, you can lose a lot of money very quickly.


The main advantage of SEO is that the traffic from Search Engines to your website is accessible. Search Engine Optimisation can be the best investment for your business if you find a talented company that can understand your business and knows what they are doing.

SEO is complicated, and you need a team to pull it off. You need SEO Strategies, a skilled content writer, a web developer, and a link builder to work together towards a common goal for your business.

The benefits of SEO are long known, and businesses that have done it right enjoy the benefits of free traffic and getting a fantastic return on investment from Search Engines like Google. If you want to take advantage of SEO Perth, you should release content onto different parts of the internet; that means you should create content across many other platforms and connect it back to your main website.

With Adwords, there’s limited space regarding the number of ads you can create; but you don’t have these limitations with SEO. Since it uses targeted search terms, you can be easily found on Google by anyone who’s looking for the content you’re providing.

The downfall of using SEO is that you have to work hard and long before you see results. Once you do, though, it’ll be like a snowball effect.

While you can’t see exactly how well you’re doing with SEO like the way you can with Adwords, if you have a better understanding of SEO, you’ll be able to increase the chances of increasing your traffic and ranking on Google.


If you’re one of the many who want to improve their online presence, you should consider whether you want to invest in Google Adwords or SEO. Overall, Adwords might be better for people looking for short-term solutions; however, SEO is best for those who don’t want to pay for their advertising and are comfortable with seeing their ranking improve slowly in Google.

If you want to find out more information about Google Adwords, otherwise known as Pay per Click, or about SEO Melbourne, then read our above guide.


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