BlogDigital MarketingSearch Engine OptimisationWhat is Better for Your Online Presence – SEO or Adwords?

June 25, 2018

Any business, website, or platform knows the importance of an online presence. If you’re one of the many who are looking to increase this presence, you might be wondering whether SEO or Adwords is the best option for you.

Search Engine Optimisation (SEO) allows you to increase your organic traffic and organic rankings in Google and other Search Engines whereas Google Adwords allows you to buy this traffic instead of getting it for free.

Below, we’ll tell you all about both tools and which one is better for you.

Paid Ads

Let’s start with Google Ads, which you might have heard of as Pay Per Click. The great thing about this tool is that you can be exposed to a large number of people in a relatively short amount of time. All you have to do is create your ads and have them running to get a return on your investment.

Another benefit of using Adwords is that you can gather a large amount of data while your ad is running. Using Google’s Ads portal and Google Analytics, you’re able to see how your ad is performing and you can see what people are searching for when they found your ad.

One of the only real downsides of this tool is that you have to pay for every single click and if you’re in a competitive field with competitive keywords, it can cost you big bucks per click.

Therefore it is important to find an experienced Google Ads partner to run your campaign so you get a great return on investment otherwise you can lose a lot of money very quickly.


The main advantage of SEO is that the traffic coming from Search Engines to your website is free. Search Engine Optimisation can prove to be th ebet investment you can do for your business if you find a talented company who can understand your business and knows what they are doing.

SEO is difficult and need a team to pull it off for you. You need an SEO Strategies, a skilled content writer, a web developer and a link builder to work together towards a common goal for your business.

Benefits of SEO is long known and business that have done it right enoying the benefits of free traffic and getting amazing return on investment from Search Engines like Google. If you really want to take advantage of SEO, you should release content onto different parts of the internet; that means you should be creating content across many different platforms, and you should connect all of it back to your main website.

With Adwords, there’s limited space regarding the number of ads you can create; but you don’t have these limitations with SEO. Since it uses targeted search terms, you can be easily found on Google by anyone who’s looking for the content you’re providing.

The downfall of using SEO is that you have to work hard and long before you see results. Once you do, though, it’ll be like a snowball effect.

While you can’t see exactly how well you’re doing with SEO like the way you can with Adwords, if you have a better understanding of SEO, you’ll be able to increase the chances of increasing your traffic and ranking on Google.


If you’re one of the many who wants to improve their online presence, you should be considering whether or not you want to invest in Google Adwords or in SEO. Overall, Adwords might be better for people who are looking for short-term solutions; however, SEO is best for those who don’t want to pay for their advertising and who are comfortable with seeing their ranking improve slowly in Google.

If you want to find out more information about Google Adwords, otherwise known as Pay per Click, or about SEO, then read our above guide.

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