BlogSearch Engine OptimisationWhy Keywords Are Vital For Your SEO Campaign

January 20, 2020

While keywords aren’t the only aspect you need for effective search engine optimisation, they are nevertheless essential.

Keywords are the foundation of your campaign and make all the difference in your results. This reason is why keyword research is an essential stage of your SEO strategy.

You might think your particular business related keywords are obvious, but using online tools to find out exactly what people are searching for within your niche will help immensely. Not to mention, keywords are competitive, so you’ll want to focus on the most beneficial words for your business. By doing this, you’re preparing for a much better choice of keywords. This research will influence your website traffic well into the future, and so preparing these foundations at the beginning is crucial

Once you’ve found the right keywords, your next step is working them into your website’s metadata. Metadata contains descriptions of the site’s contents, as well as keywords linked to the content. The use of strategised metadata on web pages is crucial because they contain keywords related to your content, which is critical for SEO purposes

Twitter lists make it easier to filter the content on your social media account. You can easily ignore content and people you’re not interested in following, and you can navigate your way towards information and people you want to engage with. These lists can save you lots of time on unnecessary searches

If you want to find your influencers, they are listed. If you are looking for a bit of social fun, then you simply tune in to your friends’ lists. If you are looking to promote a new product, then all of your prospective customers are right there in your easy-to-access list.

Once you’ve worked your keywords into your site’s metadata, your next step is to add plenty of high-quality webpage content based around your selected keywords.

You should also keep track of how the website is performing and use tools to discover which keywords are working.

It’s possible to see what people searched for when they found your website, so it’s most beneficial you make use of this information. You can, then, change or add new keywords as your SEO campaign develops.

Imagine you own an electrical shop in Melbourne, for example, and you think the keywords’ electrical shop Melbourne’ and ‘light fittings Melbourne’ might be useful. If you check an online tool and discover many more people are typing ‘lights Melbourne’, then this is a highly significant difference.

Furthermore, you might discover from the back of your website that people are finding your site with unexpected search terms. Which means you can then focus on these keywords in your sites’ content and further strengthen your SEO status.

The keyword process is an ongoing one and should be natural organic growth. This process works well for a business’s image too, as people like to see this kind of growth. The keywords are quietly working away in the background of your website’s success, and remain an essential part of your overall SEO campaign.

Super Keywords and How To Find The One Which Works For You

When it comes to search engine ranking, the usage of proper keywords is an inescapable aspect. So, you need to know the keywords which work with your industry and how to find them.

The importance of keywords for a business

Keywords are not solely about SEO. They can boost your marketing campaign too. The keywords you choose show the uniqueness of your products.

  • For instance, if you own a graphic designing company in Melbourne, Australia, then think about what the speciality of your service is.
  • If it’s affordability, your keyword should portray that correctly; “affordable graphic designers Melbourne” is a sample keyword.

So, this keyword itself links your business and visitors who are searching for affordable graphic designers in Melbourne.

How to find the correct keywords for your business

Use ‘key-phrases’ instead of ‘keywords

Although we’re used to saying keywords, what you must actually use are key phrases — otherwise known as long-tail keywords.

Suppose you sell pet food in Melbourne, Australia.

How will you get potential buyers to find you? What is the single word you’re going to use? Words ‘pet’ or ‘food’ will not work alone.

Each word is too broad.

But, how about a phrase like “best pet food Melbourne”?

Such a key-phrase contains the speciality of the product you sell and the geographical location. This phrase narrows down the results and exposes your website to those who live in Melbourne, and are interested in buying top quality pet food.

Observe what your competitors do

TIf you sell a product or service which has high demand, you’re going to have competition out there in the industry. Which most likely means your competitors are using prominent keywords to get better traffic already. Study the aspects like meta tags, page titles and type of content they use. So you can plan your campaign accordingly.

Use Google Trends

Google Trends is an excellent online tool which allows you to find highly essential keywords related to your niche

This website is a user-friendly tool, and you can find a large variety of keywords and compare them for effectiveness. Such an approach allows you to pick the most effective keyword of all and maximise the efficiency of your campaign.

Regardless of the strategy you use to find keywords, it’s essential to integrate them wisely with your website. This integration is when an effective content creation comes to play. Smart usage of keywords within the content on your site makes your campaign a successful one.

This strategy is why most business websites incorporate a blog page. So you have several individual pages which you’re able to include keywords without having your essential ones with too many words. Because if you’re like most people when first arriving on a website, you want the necessary information, fast. No one wants to get bombarded with thousands of words on a page.

Meta Keywords and SEO, How They Work Together

It’s important to know you can read plenty of conflicting information when it comes to what works in search engine optimisation, or SEO.

These conflicts are because the internet is constantly changing and evolving, and different ideas and patterns come and go. If you set up a website and decide meta keywords are not important, or you have a fixed idea of SEO based on something you’ve read, then you won’t have much chance of success.

Your Twitter profile needs a lot of links. You should link your profile anywhere you can with strong keywords in the anchor text. You can also encourage others to link to your Twitter profile to improve the authority it receives from search engines

The correct implementation of meta keywords within your SEO strategy is essential, along with many other aspects.

If you’re seriously developing and building an SEO strategy which works, then you want to take advantage of every possible positive impact on this.

You might read ‘Google doesn’t use meta keywords’ for example, and imagine therefore it’s pointless to use them. However, there are plenty of other reasons you should keep utilising every strategy you can.

Don’t forget, there are other search engines, and there are also social media searches which look for meta keywords. Which means with a focussed SEO strategy, you want to leave no stone unturned.

If you’ve discovered, for example, your chain of chocolate stores in Melbourne is not ranking highly for a ‘chocolate in Melbourne’ search, then you’ll focus on inserting this search term in as many relevant places as you can. This will be worked into the content of your website, but also behind the scenes in the meta tags. Together this strategy will work with off-site search engine optimisation including listings in local directories which include the same search term, and also social media pages.

All of these factors work together to influence internet searches of all kinds, and it’s harmful not to implement them.

Keep in mind when it comes to building successful websites, as with building a successful business, everything matters.

And, finally.

What questions do you have about keywords? Please post in the comments below and let us help you out. Or share any other keyword implementation strategies which work for your business.

Oh and if you like this post, don’t forget to share it with your friends and tell us which point from above you found most useful for your business.

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