As we mentioned in late March, beginning April 21, Google will switch its ranking style by utilising “mobile friendliness” as a ranking signal. With this new method, it is imperative that businesses get on board with mobile responsive designs for their website, otherwise, they could be left behind by competitors who are adapting. However, Google’s new ranking practices are not the only reason why business owners and leaders should be eager to have a mobile responsive design; there are plenty of reasons that lead us to determine that mobile is the preferred form by which people consume the internet.
The growth of mobile usage has been exponential over the past few years. Last year, According to CNN, for the first time in history, the usage of mobile apps exceeded the usage of desktop websites. This change is clearly not inherent from the fact people do not have access to desktop computers, but instead due to the rise and convenience of mobile devices among people everywhere.
Why You Should Care?
In order to understand the importance of mobile responsive designs, think about your daily internet experience. How likely are you to become a recurring visitor of a website that does not operate correctly? Furthermore, how likely are you to become an actual customer of the company whose website does not properly function? This is exactly the mentality that all consumers have when they are seeking services over the web, whether through their desktop or mobile. However, when we take into consideration that most people are accessing the web through portable devices, does it not seem important to make sure that every user who visits your business’ website from their smartphone or tablet encounters a flawless experience?
How Does it Work?
As opposed to having a separate URL for a mobile site, with responsive web design a single URL can be utilised no matter what device is being used to access the website. Responsive design examines the space which is allotted for viewing purposes, and then proceeds to adjust the size of the display. This means that no matter where the website is accessed from, the quality of the content and graphics will not be diminished, and instead will be the precise size for viewing.
Does it Really Help SEO?
This is perhaps one of the most important reasons why your web design should be responsive. Google has officially stated that they will be recognising the efforts of those sites that are “mobile friendly.” Essentially, sites that have responsive web design will receive priority in SEO rankings since they are providing content that is not only relevant, but that will also be easily accessed and viewed by those searching for it. The Search Engine’s efforts are focused on providing a user-friendly experience, and the websites that are not designed to suit users of all devices end up hurting those efforts.
While having a mobile responsive web design was once an additional perk, Google’s decision to prioritise rankings to mobile-friendly websites has put an official stamp on responsive design as a “Must-Have.” It is time to adapt to the new mobile world we live in! If your website has not fully adjusted to this change, it is crucial that you take the necessary steps to do so in order to give your potential consumers a smooth and flawless experience, leading them to fully trust in your business.