Who Were They & What Were They Looking For?
T&R Sports – a manufacturer of game tables, including pool tables, billiards, table tennis tables, air hockey tables, game table accessories and much more. They deliver throughout Australia.Even though T&R Sports had generated organic traffic for their products, they lacked a killer edge that would make them compete with the bigger boys. They knew that people wanted their products, but it was the manner of bringing in and converting those leads that were the biggest issue. When facing off against the likes of eBay, Kmart, Target, Gumtree and other competitors, they struggled to nail down the right approach to improve their standings.