Who Were They?
For over the past 40 years, Godings has been providing Melbourne with new and used agricultural machinery and equipment of all sorts. With the likes of tractors, mowers, excavators and much more, they were a leading provider for businesses and individuals throughout the state.
What Were They Looking For?
However, despite their decades in the industry, they became to fall behind due to their commitment to traditional marketing tactic, such as focused radio campaign. Over time, they lost exposure and suffered a massive drop in profitable leads and customers. They knew that they had to step up with the times and jump on the online revolution.
How We Made The Difference For Them:
We started from scratch: we built a professional website that made it easier for customers to navigate their site and access their products. But while user experience was needed, we had to bring in the leads and increase the profits. We used the double approach of a strong SEO campaign to bring in long-term organic leads, while helping them gain traction with Google Adwords. Now, with the combined three approaches, Godings is firmly back in the market.
How Are They Doing Right Now: