Tilefix was already with another Digital Agency that was working on their SEO with their old website.
Originally they had a very basic, 5 page website that was not search engine optimised and had poor conversion with close to 70% bounce rate. After being with their current provider for almost 1.5 years they got impatient and started to think that online marketing will not work for them.
They were thinking of closing down their business in Melbourne as they could not generate leads. They decided to take another opinion and approached us.
When Tilefix approached Search Marketing Group it was immediately noticeable that they needed intense assistance to increase their brand awareness and position themselves ahead of their main competitors with a solid strategy to drive quality traffic to their website.
To ensure the best possible results for Tilefix we designed and developed a more professional, comprehensive website that was easy to navigate including a product catalog to showcase their 1500+ products.
Upon launching the new, SEO friendly site we were able to increase their leads from 6 website leads per month to between 60 – 80 quality leads per month.
In conjunction with their new website, we also put together a multi-channel digital marketing strategy that included SEO, Adwords, Social Media campaigns and the setup of a CRM to manage leads, nurture them and convert them into paying customers.
Ninety percent of their keywords now rank on Page 1 of Google and are in the Top 5 listings.
In less than three-four years, Tilefix grew from a mere $220,000 per annum business to one that is now generating over $2 million dollars in revenue each year.
They were also able to then build a sister business, Vanityfix to complement Tilefix and offer additional products and services to their customers.