Case Studio vehicle servicing - Search Marketing Group

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Case Study

Vehicle Servicing & Repair Company

Overview

Our client is a Melbourne based automotive mobile mechanic. He has been servicing cars for over 15 years. They focus mainly on the western region in Melbourne. They reached out to us and highlighted major problems in their business that were stopping them to grow.

Problems they were facing:

Not getting enough leads from Google ads
Not getting enough leads from their website and SEO
Spending too much on clicks (Google Ads) with very little conversion
Did not have transparency on their Google Campaigns
Had little understanding about how it works and how to make it work
No Exposure to Search Engines (Poor SEO)
Website with a poor call to action
No predictable way of getting consistent new leads daily

Google Ads Strategy

Targeted Top-performing Keywords
Optimized bidding strategy to generate more leads
Targeted ads in the right way for locations, demographics, and interests based on the client’s business needs.
Created and optimized landing page for higher conversion rate and reduced bounce rate.
Introduced ad groups by splitting keywords and created custom ads to target different user interests.

Set up PC bids according to Profitability for better conversion rates.
Planned to run the ads on specific times and days of the week when their ads will be displaved to potential customers.
Created direct response ad headlines for better CTR.
Used broader targeting for keywords.
Timely added negative keywords

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SEO Strategy

We crafted a strategy to improve their Search Engine Optimisation (SEO). As part of improving their SEO, we did the following:

Created a brand new website (mobile optimised) that was targeted to get more conversions.
Conducted keyword research to identify relevant keywords for their business
Rewrote and optimised their on-page content accordingly
Improved their website’s technical SEO
Implemented advanced on-page SEO
Implemented a high-quality link-building strategy to increase their website’s authority and improve their search engine rankings.

SEO Results

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Our Expertise

When our client started their campaign with us, they were a one-man band, and in just 2 years,
now they have 4 to 6 employees and more mobile mechanic cars on the road. They have had tremendous
growth from the campaigns we are running for them and as a result, they are not just growing their current business,
they have also launched multiple businesses/services that complement their current business
and add more revenue to their business.

If you need a strategy for your business, then feel free to reach out to us at 1800 SEARCH.

Tools Used

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Clients We've Worked With

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