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11 04, 2017

Ways to Reclaim SEO Content After a Penguin Attack

By |April 11th, 2017|Google Algorithm Update, Search Engine Optimisation (seo)|0 Comments

Achieving soaring ranks on the world’s number one search engine, Google, is a dream for many SEO Melbourne specialists, but with each passing day, Google is trying to ensure that only the best websites that are authentic and safe to use are made available to internet surfers. Websites that do not meet with Google’s SEO requirement are then penalised without any prior warnings. To do this, google has introduced many [...]

22 02, 2017

How Google Works For Your Melbourne Business

By |February 22nd, 2017|Google Adwords, Google Algorithm Update, Search Engine Optimisation (seo)|0 Comments

Google is the undoubted king in the realm of search engines and the wonders it can do for businesses are second to none. That is why it is important to make sure that you get Google to work for your business instead of the other way around. You have to look to maximising the potential of your website's by following along with what Google wants and then push its limits. [...]

25 01, 2017

What Is Best For Your Campaign: Google Adwords Or SEO?

By |January 25th, 2017|Google Adwords, Google Algorithm Update, Search Engine Optimisation (seo)|0 Comments

There is always an ongoing debate on which of the marketing strategy works better for a business: SEO or Adwords. And while there are times that you maximise both to your great effect, many people don't have the capital or don't need both for their online campaign. The decision to adopt one or both of these strategies will depend on the nature of your Melbourne business and your industry. Both of [...]

17 09, 2015

Things to Know about the Google "Phantom" Scaring Away Your SEO

By |September 17th, 2015|Google Algorithm Update|Comments Off on Things to Know about the Google "Phantom" Scaring Away Your SEO

As we mentioned earlier on the year, Google algorithms experienced a change in April which vastly affected websites that did not have a mobile responsive design. As always, such changes are made in order to create a more user friendly experience for all of those who frequent Google in order to search for their enquiries. In addition to affecting mobile responsive websites, there were other changes made by Google which [...]

3 11, 2014

Google’s Penguin 3.0 algo update: What you need to know

By |November 3rd, 2014|Google Algorithm Update|Comments Off on Google’s Penguin 3.0 algo update: What you need to know

It was released in the hopes of removing spam from the Internet, and it has caused quite a shake up, for some, since its release. Yes, that's right, I'm talking about Google's Penguin 3.0 algorithm update which was recently unveiled.   By cleaning out spam, Google was hoping to provide a better experience for users, but unfortunately for some webmasters this has resulted in a lot of cleanup work. And for [...]

16 09, 2014

Google search box: All you need to know

By |September 16th, 2014|Google Algorithm Update, Search Engine Optimisation (seo)|Comments Off on Google search box: All you need to know

It seems as though Google is trying to keep us all on our toes, now more so than ever! It has recently been announced that as of September 5, they have been rolling out a new sitelinks search box, and we already love it! New algorithms can sometimes seem a bit daunting to us webmasters, but we really think this one will be beneficial to everyone and make Internet browsing [...]

18 08, 2014

Google boosts secure websites

By |August 18th, 2014|Google Algorithm Update, Search Engine Optimisation (seo)|Comments Off on Google boosts secure websites

Google has recently dropped a minor bombshell - they will now be favouring websites which use an HTTPS encryption by boosting their search rankings in a bid to encourage all web masters to follow suit. The move has been made with the hopes of pushing out attackers, scammers and likes, overall, making the Internet safer and more secure for both web masters and users a-like.   In essence, if a [...]