4 09, 2018

What Your Font Says About Your Brand

By |September 4th, 2018|Content Writing|0 Comments

There are a lot of factors that go into the making of your brand. Every decision you make will determine the impression your brand makes on customers. That’s why we’re here to help you make the important decisions regarding your font. Below, you can read all about what font says about your brand. This will help you determine which ones you might want to lean toward when choosing your printed [...]

14 08, 2018

The Psychology of Font in Marketing

By |August 14th, 2018|Content Writing|0 Comments

There are multiple factors that go into marketing. We might not realise it, but anything from the font to the colour of the ad has an impact on whether we decide to buy a product or sign on with a company. If you’re wondering about the effects of font in marketing, you’ve come to the right place. In our guide, you’ll see everything you need to know about font. What [...]

16 07, 2018

Keyword Research – How to Find Keywords for SEO

By |July 16th, 2018|Content Writing, Digital Marketing, Google, Search Engine Optimisation, SEO|0 Comments

More and more, people are turning toward SEO  to help optimize their websites and content in search engines. Still, there are many who don’t know how to conduct research to find the right SEO keywords; after all, there are so many resources and fraudulent tools. Make a List Before you do anything else, make sure you make a list. This list will include any important topics that you think could be [...]

7 05, 2018

Audience Segmentation: The What, Why and How

By |May 7th, 2018|Content Writing, Digital Marketing, Google, SEO, Social Media|0 Comments

When you are developing your digital marketing strategy you will come across plenty of complex activities that play a crucial role in developing an effective marketing campaign.  Audience segmentation is one of these activities that are incredibly important for developing a successful online marketing strategy. If you are not sure what audience segmentation is then you can definitely read on because we are going to reveal the what, why and [...]

4 04, 2018

The Importance of Creating a Brand Voice

By |April 4th, 2018|Content Writing, Digital Marketing, On Page Optimisation, Social Media|0 Comments

When you implement digital marketing into your business strategy there are so many different things to remember and different marketing areas to focus on.  Most companies dish out a lot of money to create brand awareness for their business so anyone can easily recognize them. Plenty of companies do everything they can to ensure that their products or services are promoted on all popular channels.  But one big mistake that [...]

19 03, 2018

How to Increase Organic Traffic by Revamping Your Existing Website Content

By |March 19th, 2018|Content Writing, Search Engine Optimisation, SEO|0 Comments

Creating new content using a targeted SEO strategy is one of the ways you can increase organic traffic to your site. Google and other search engines are unpredictable, and you can never be sure which of your posts will rank high on SERPs. Did you know that revamping your existing content could increase your organic traffic? In this post, we look at how you can increase organic traffic by identifying [...]

15 11, 2017

The What & Why of Conversational Writing Style

By |November 15th, 2017|Content Writing, Email Marketing, SEO, Social Media|0 Comments

Once upon a time, websites heralded professionality by way of an unbiased opinion, neutral tone, passive voice... (Yawn.) Blogs and diaries were for a more personal style of writing– one speaking directly to the reader and written directly from the perspective of the writer. These platforms also allowed for personal anecdotes that more serious forums never would. But as time has gone on and platforms have merged and transcended, all [...]

24 08, 2017

How To Create Landing Pages – That Convert

By |August 24th, 2017|Content Writing, Website Design|0 Comments

Having a great landing page that converts isn’t as easy as you think. It requires a certain amount of planning and creative execution. Now, we covered the fundamentals of creating the framework for building a landing page, but we haven’t discussed what happens when the page is up and ready. Here is what you should do to make a successful converting landing page: Make It Easy To Convert With A [...]