16 04, 2018

Why Your Website Bounce Rate is a Lie

By |April 16th, 2018|Digital Marketing, Google, On Page Optimisation, Website Design|0 Comments

The bounce rate is the percentage of the single page visits. A high bounce rate is common for low-quality web pages, and most site owners feel that when users leave their pages without any engagement, their content is not valuable and relevant. Google only tracks the interaction for only 30 minutes. Suppose a user reads your page for 20 minutes goes to another site or reads their mail, and come [...]

11 04, 2018

How Optimise Images for Google Image Search

By |April 11th, 2018|Digital Marketing, Google, On Page Optimisation, Search Engine Optimisation, Website Design|0 Comments

Scanning through images has become a great way for online shoppers to find what they are looking for and to stay entertained. Lots of visual social sites like Instagram and Pinterest are hugely popular because of the visual appeal of the content displayed on these sites.    Google’s image result is also very popular for entertainment, business, educational and shopping purposes.  People and especially online shoppers love to scan through [...]

4 04, 2018

The Importance of Creating a Brand Voice

By |April 4th, 2018|Content Writing, Digital Marketing, On Page Optimisation, Social Media|0 Comments

When you implement digital marketing into your business strategy there are so many different things to remember and different marketing areas to focus on.  Most companies dish out a lot of money to create brand awareness for their business so anyone can easily recognize them. Plenty of companies do everything they can to ensure that their products or services are promoted on all popular channels.  But one big mistake that [...]

19 10, 2017

15 Easy Steps To Improve Your SEO In 30 Days

By |October 19th, 2017|Digital Marketing, Google, On Page Optimisation, Search Engine Optimisation, SEO|0 Comments

When it comes to implementing an SEO strategy for your website things can get a little tricky, especially when you need to take into account the ever-changing algorithms and benchmarks that are set by search engines.   Whilst we understand it can be tempting to implement a range of "quick fixes" to get your page ranking, it's also vital that you plan a strategy that continues to work over time. [...]

11 10, 2017

Navigating Call-Out Culture in the Digital Sphere

By |October 11th, 2017|Digital Marketing|0 Comments

Melbourne, in many pockets, is a bubble of leftism, with some level of political correctness and social awareness commonplace amongst even more conservative circles. With the increasing presence of digital information in our lives, this phenomenon is growing across all communities, large and small, across all points of political ideology. We all suddenly have access to resources, with the ability to quickly and easily educate ourselves and others on all [...]

19 09, 2017

Why Short Form Videos are the Next Big Thing in Digital Marketing

By |September 19th, 2017|Digital Marketing|0 Comments

We are living in a world of content saturation, where an abundance of media and information are constantly available at our fingertips. Digital consumers want content quickly, they want it frequently, and– most importantly– they want it to be engaging. (If it’s not, you can bet your last dollar that it won’t garner the attention you’re after.) But not all is lost, because there’s a way to create digital material [...]

17 07, 2017

What Is Growth Hacking – The Tips & Techniques To Get It Down

By |July 17th, 2017|Digital Marketing|0 Comments

The term growth hacking is widely used today in the field of internet marketing. Growth hacking is the process of using the essentials of marketing and market research together with latest technological trends in order to provide practically acceptable marketing solutions. Some would say that growth hacking is what internet marketers do every day. In fact, the ultimate intention of internet marketers is to address the maximum number of potential [...]

13 07, 2017

What Is Marketing Automation – And How It Will Help Your Business

By |July 13th, 2017|Digital Marketing|0 Comments

Marketing automation is the process of using sophisticated software tools to implement more simple but efficient marketing efforts for small to large scale business. A successful marketing automation program can effectively combine multiple marketing tools together and deliver a collective output. As of today, marketing automation has become a popular choice among the marketers in Australia as it is a process that can help a business from many fronts. This [...]